12 Best Sales Funnel Software In 2026 (Testing & Reviews)

Getting the right sales funnel builder can make a significant difference in how to scale your business.

But most recommendations are from writers who have not even built a single sales funnel.

I do things differently here.

To remove the guesswork, I analyzed 24 of the most popular sales funnel software on the market.

From easy-to-use page builders to managing automation and tracking conversions, I selected these funnel builders based on their ratings and advanced features.

So, I cut down the list to the 12 best sales funnel software tools for 2026.

My Testing Methodology: How I Selected & Ranked These Tools

As an experienced person in sales funnel building, I evaluate them based on the five core features that affect your bottom line.

The All-in-One Funnel Builder: The best sales funnel platform must go beyond basic funnel design. I like platforms that have a built-in marketing stack, such as CRM, email marketing, automation, membership sites, etc., so you won’t need to juggle different tools with high monthly subscriptions for your business.

Functionality: I tested the drag-and-drop builders for responsiveness, examined the A/B split-testing, and the depth of their analytics dashboards of a few of these sales funnel platforms.

Ease of Use: You don’t need to spend hours designing a single page. A funnel builder with a steep learning curve can slow down your progress in launching your products and services.

I ranked platforms based on the user-friendly interface and ease of use for beginners and experienced funnel builders.

Scalability: As your business grows, you need a platform that can grow with you. So, I picked tools that simplify upgrade paths without a sudden price increase.

Matched Price & Value: I ensured that every tool I recommend offers more value at its price point.

Feature set: A good sales funnel platform goes beyond landing pages. We prefer platforms that offer complete marketing tools such as

• Funnel and landing page builder
• Automation and email marketing
• CRM
• Membership site
• Checkout pages
• A/B testing
• Advanced analytic
• A few third-party integrations

My Quick Verdict: My Top 3 Picks at a Glance

If you don’t have much time to go through the list to know which platform to use,these are my best and favourite after hours of testing.

Clickfunnels: Best Overall All-in-one funnel builder

Clickfunnels is all-in-one sales funnel platform. One subscription covers almost every tool you will need to start, grow, and scale your business. Including marketing, membership, communities, and 24/7 customer support.

This is the easiest and fastest route to using an all-in-one marketing platform to run your business.

Pros

• Beginner-friendly interface
• Save money and time, and never need any subscription tools again
• Everything you need to run your business inside one platform
• Active communities
• Constant update and improvement

Cons

• Requires a learning curve
• Higher starting price but worth it
• Price: Start from $97/month

Plan start from $97 per month.

>>Start 14-day free trial now

Systeme.io: Best affordable funnel builder

Systeme.io has become popular among marketers, course creators, and small businesses looking for an all-in-one platform to start and grow their business.

Systeme.io combined marketing tools such as email marketing, funnel building, membership site, course hosting, etc., into one place for an easy-to-use system.

Best for:

• Beginners looking for affordable tools
• Course creators
• Marketers
• Bloggers

Pros

• Free plan with great feature
• User-friendly interface
• All-in-one solution
• Built-in marketing tools

Cons

• Limited pre-design templates
• Limited integrations

Price

Start from $17 per month

Try Systeme.io for free

It is the best sales funnel builder for beginners to get started, even without experience. For anyone looking for the best affordable sales funnel platforms for startups, Systeme.io is the best option.

Landingi: Best landing page & AI builder

Landingi is a landing page and funnel builder created for marketers for their business. Landingi has now introduced AI page builder.

This is another great feature to quickly design a landing page in a matter of seconds.

It is not a complete all-in-one tool like Clickfunnels, but it excels at creating high-converting landing pages and sales funnels with ease.

Best for:
Marketers and agencies need led generation tool

Looking for easy, customizable landing pages

Pros

• Great for beginners
• Pre-design templates
• A/B testing
• Camping optimization
• Integrations

Cons

• Not all-in-one tool
• Not a complete funnel workflow
• Limited functionality for the lower plan

Price

Plans start from $29 per month

Try Landingi fore free today

Top 12 Sales Funnel Software Builders

• Clickfunnels: Best landing page and funnel builder in the marketing industry
• Unbounce for small businesses with a budget
• Systeme.io is the best alternative for Clickfunnels with a small budget
• Instapage: Best sales funnel builder with AI
• Landingi for small companies with a small budget
• GetResponse is suitable for beginners who are just starting.
• Swipe pages for mobile-friendly funnel pages.
• Leadpages for selling digital products with landing pages
• kit for email newsletter sign-up
• Ucraft: Great for beginners
• Wishpond: Great landing page builder
• HubSpot: Best sales funnel with CRM

Best Sales Funnel Tools Comparison Table

What are the best sales funnel builders?

Below are the best sales funnel builders you can use for your business. Most of these funnel builders have been used by top marketers with good results.

1. Clickfunnels 2.0: Best All-in-one Platform

Clickfunnels tool was created for sales funnels; it has plenty of other features that allow you to market your products and services.

For example, it has a fantastic landing page builder that will enable you to create effective and impressive landing pages for your website.

The latest version of ClickFunnels is an all-in-one marketing tool for starting and growing an online business.It is more than a sales funnel tool.

Clickfunnels 2.0 offers more robust marketing tools in one platform, such as funnel builder, selling online course, creating membership sites eyc.

For anyone looking for the best all-in-one marketing software, Clickfunnels is simply the best.

When using Clickfunnels, you don’t need any other third-party tool for your business.

This automated process will save you lots of time and workforce.

Clickfunnels Features

Sales Funnel Builder: This tool is among the best sales funnel builder software on the market. Its drag-and-drop editor makes it easy to design funnels and other landing pages.

eCommerce Store: You can create a complete eCommerce store with Clickfunnels and sell your physical products. If you’re into e-commerce or dropshipping, you don’t need to subscribe to any other e-commerce platform to sell your products.

Sell Online Courses: Whether you’re a course creator or selling digital products such as ebooks, membership sites, etc, you will love how Clickfunnels makes it easy to sell your digital products online.

Email Marketing Tool: As I said before, Clickfunnels software is beyond a sales funnel; it is an all-in-one marketing tool that any business owner needs. Its email marketing features allow you to create and send automated emails to your subscribers.

Create a Membership site: You can create any membership inside Clickfunnels and start making money charging people to be a member.

CRM Tool: Need CRM features to nurture your leads? Clickfunnels has an in-built CRM tool to help you track all the activities of your visitors, etc

• Easy-to-use editor
• Automated campaigns
• Reliable customer support

Clickfunnels 2.0 Pricing

Clickfunnels 2.0 offers two payment plans:

• Startup Plan, which costs $97 per month
• The Pro plan costs $297 per month.

You can take advantage of the 14-day trial to test the platform on your website before subscribing.

Try Clickfunnels 14 day free trial

You can read Clickfunnels review and learn more, and check the pricing page, features,, and free trial.

2. Systeme.io: Cheapest sales funnel builder

There is no doubt. Systeme.io is the cheapest sales funnel builder on our list.

Developed in 2019, Systeme.io is one of this list’s newest landing page builders. However, its impressive features have caused its presence to rapidly grow globally.

This landing page builder is easy to navigate and great for experts and novices. It also comes with multiple templates that you will find very helpful.

Key Features

• Compatible with Zapier
• Easy-to-use editor
• Mobile responsive pages
• Intuitive interface
• Reliable customer service

Pricing Packages

Some of the services on this funnel builder are free, or you can opt for the Startup plan, which costs $17 a month and has many more benefits.

Alternatively, you could subscribe to the Webinar package for $47 per month or the Unlimited plan for $97 monthly.

However, the free plan has very limited features.

The unlimited plan is ideal for larger companies that need unlimited access to the features in this cheap sales funnel builder.

You can try systeme.io for free and upgrade later if you need more features to scale your business.

3. Instapage: Great for marketing funnels

Are you looking for a landing page builder that is easy to use yet very effective for your needs? Instapage is your best bet. With its vast array of templates, you do not have to struggle to build your landing pages. You also do not need a developer.

You can tweak the templates using its drag-and-drop editor and create an impressive landing page quickly.

One of the benefits of using Instapage is that it allows you to deliver files using your landing pages. It also offers font customization, perfect for creating a well-designed landing page.

Key Features

• Landing pages
• Forms
• Admap
• Local business
• Lead generation tool
• Drag & drop editor
• Advanced analytics
• Great resources

Pros

• AI content
• Over 500 pre-design templates
• Connect with other marketing tools
• Admap to improve your ad campaign
• Collaboration
• And much more

Cons

• Very costly compared to others
• Not a complete all-in-one tool

Pricing Packages

Instapage has two packages. The Create plan costs $99 monthly.

The Optimize plan costs $199 per month. It is custom-made to your needs and offers many helpful features.

If you wish to experience Instapage before subscribing to any package, you can use the 14-day free trial for the Create plan.

For the custom plan, you will need to contact support about what features you want for your business.

Instapage seems expensive compared to other top 10 sales funnel software in the market. I will recommend trying Clickfunnels as an alternative, which offers more features and costs less.

4. Landingi: Best for a page builder on a budget

Coding can get complicated. Fortunately, with Landingi, you do not have to learn coding to build your landing pages. Landingi is particularly beneficial to small business owners. It allows you to quickly work on your landing pages and optimize them for the best results.

With over 100 templates, you can hardly go wrong with Landingi. It offers roughly the same features and services as Instapage.

Key Fеаturеs:

• Keeps track of your visitor conversions
• А/В Ѕрlіt Testing
• Easy-to-Use drag-and-drop editor
• Web analytics
• Compatible with multiple tools such as MailChimp

Pricing

Landingi’s basic plan is the Lite plan, which is for $29 a month. This plan is best for individuals trying to build up their landing pages.

If you own a small business and want to boost your sales and marketing campaign, you may have to pay $69 per month for the Professional plan since it offers more features.

Larger companies may benefit more from the Enterprise plan, which costs $1399 per month,

You can evaluate any of these plans using the 14-day free trial before deciding which one to subscribe to.

Free Account: Landingi offers a free account, and you can use it to test its features.Although it has limited features and may not be the best for serious marketers.

Try Landingi free account now

5. Unbounce

Unbounce tops the list of the best landing page builders you can use for your website. With Unbounce, you do not need to learn new coding skills. It does all the heavy lifting, from building your landing pages to testing how they work.

You can rest assured that your landing pages are functional if you choose Unbounce for your website needs.

This landing page builder also offers the best keyword insertion tool, making it easier to perform all your Search Engine Marketing campaigns.

Key Features

• High-powered keyword insertion
• Foolproof drag-and-drop editor
• A/B testing
• Automatic SSL encryption
• Integration with other apps

Pricing Packages

Depending on your needs, you can subscribe to either of these packages from Unbounce;

The Build plan is your go-to package if you begin your brand promotion using sales funnel.

The Build plan costs $99 per month, including 20,000 visitors, 500 conversations, and one domain.

The Experiement plan is the second and recommended package for effortless marketing. It costs $149 per month, including 30,000 visitors, 1000 conversations, and five domains.

The Optimise plan is the largest and is your ideal option if you need a larger bandwidth for a bigger business. It costs $249 per month and allows 50,000 visitors, 2,500 conversations, and ten domains.

Each package will give you unlimited landing pages and access to

6. GetResponse: Page builder for newsletter

Another ‘one-stop shop’ for funnel-building needs is GetResponse. This platform offers automated services that will exponentially boost your marketing strategy.

Its simple-to-use landing page builder offers incredible templates you can customize. You can also test the page on the platform to ensure it is functional.

However, when using GetResponse, you must remember that its landing page is not its main feature. Therefore, it may lack the essential features that other landing page builders have.

Key Features

• email marketing
• Amazing customer care
• Powerful analytics
• Forms
• Foolproof editor
• Intelligent list automation

Pricing Packages

Getresponse comes in four plans. You can use it for free for up to 500 contacts. With this package, you can get unlimited newsletters, a landing page, and a maximum of 1000 monthly visitors.

The Basic plan has all the benefits of the free plan, with an additional 1,000 contacts, autoresponders, and unlimited landing pages. It costs $10.46 a month.

The best Getresponse package is the Plus plan. It offers the benefits of a Basic plan and so much more, including webinars, advanced segmentation, and contact scoring. It costs $34.15 per month, and you can use this package for up to three team members.

The Professional plan costs $69 per month and includes unlimited automation, funnels, paid webinars, and all the benefits of the Plus package. It can be used by up to five team members.

7. Kit Software

Kit offers you access to all the necessary processes to set up the perfect landing page for newsletter sign-up.

It combines some of the fantastic features of landing course creation, email marketing, automation, etc

The unique part is that their free plan includes the most essential features. The templates are easy to customize, and their interface is user-friendly.

You can read Kit review to learn more.

Key Features

• email marketing
• Forms
• Landing pages
• Custom domains
• User-friendly landing page forms
• Easy-to-use editor
• Mobile responsive templates

Pricing

You can use Kit for free and get some of the basic features in the plan. However, you can subscribe to the Creator package at $25 per month.

The Creator Pro plan is $50 per month for more access to unique features. Both plans are billed annually.

Kit is not a sales funnel software; it is an email marketing software, but it offers a landing page builder and automations.

Check Kit pricing plans to understand how it can help your business.

8. Swipe Pages: Best page builder for mobile

Swipe Pages is one of the most popular landing pages today, and with good reason. It has many mobile-responsive templates you can use for your landing pages.

It is also user-friendly, so you don’t have to worry about hiring experts to create your landing pages. You can do it within a few minutes.

Swipe Pages allows you to publish YouTube landing pages on your domain even when you’re hosting these pages on your servers. This offers you flexibility in your web operations.

Speed is another perk of using the landing page builder. It reduces your landing page bounce rate, heightening the possibility of turning guests into leads.

Key Features

• Supports PayPal and Stripe
• Super fast, thanks to AMP and SmartPages
• Powerful keyword insertion
• Teams that allow multiple users’ collaborations

Pricing Packages

You can get Swipe Pages in three packages.

• The startup plan is $29 per month.
• The Marketer plan at $59 per month
• The Agency plan at $119 per month.

You can subscribe to monthly or annual billing, depending on your needs. If you are uncertain about its suitability, you can use the 14-day free trial.

9. Wishpond

What makes Wishpond such a killer landing page builder is its interface. It is easy to use and intuitive.

All you have to do is pick a template that best describes your company, feed all the necessary information into a landing form, click a few buttons and voila! You will have a well-optimized landing page.

Another perk is that it works for both landing page novices and experts. So if you would instead get hands-on in your landing page creation, you can opt for the advanced settings and switch to CSS and HTML coding mode.

If you have any uncertainties about what to include in your marketing campaigns and what to leave out, Wishpod has a team of experts you can contact for help.

Key Features

• A diverse range of templates
• Robust automation tools
• Easy to use
• Wide pool of resources
• Compatible with most marketing platforms

Pricing Packages

Wishpond offers three packages with different features, such as access and the number of leads offered.

The Starting Out package is the most basic and costs $49 per month. With this plan, you can get up to 2500 leads.

If they do not meet your marketing needs, the Everything You Need Plan offers you 2500 leads (among other features) at $99 per month.

The most advanced plan is the rapid growth Tier-1 plan, which costs $199 per month and includes 10,000 leads.

You can sign up for the 14-day trial to know if it works.

10. Leadpages

If you are looking for a much cheaper yet equally effective solution for your landing pages, Leadpages is the best option. This platform offers more than 1690 templates you can customize.

However, their editor is not as easy to use as the other landing page builders on this list.

Key Features

• Compatible with WordPress
• A/B testing
• Integrates with social media
• Templates are mobile-responsive

Pricing Packages

The Standard package costs $25 per month, while the Pro package costs $48 per month. The Advanced package costs $199 per month. All these plans offer unlimited landing pages, among other benefits.

Like most other landing page builders, Leadpages allows a free trial period of 14 days.

11. Ucraft

Ucraft is the best built-in website builder for your brand. It offers in-app web-building tools, and its landing page builder is one of the best.

It is easy to use and is very effective. Moreover, it is compatible with many other tools, such as Intercom and Google Analytics.

Ucraft also offers you a free domain name annually with each subscription plan. However, to enjoy unlimited features with Ucraft, you must purchase the high-tier plans since the lower ones have limited functionalities.

Key Fеаturеs:

• Offers 24/7 support
• Allows for team editing within the app
• Has Pages App that will enable you to design the pages as you wish
• Multiple templates that you can customize.
• Drag and drop editor

Pricing Packages

The good news is that you can get Ucraft for free. The free package will help create your landing pages. However, you will have no access to some of Ucraft’s other essential features.

To access these, you can pay $10 per month for the Pro Website Package, $21 per month for the Pro Shop package or $69 for the unlimited plan.

If you are uncertain about what package to pick for your company, you can take advantage of the 14-day free trial before committing to any package.

12. HubSpot: Page builder plus CRM

If you would instead get all your website services in one place, then HubSpot is your best solution. HubSpot is not just a landing page builder but also a CRM tool and offers other marketing services.

Its landing tool offers remarkable features and is easy to use regardless of the size of your company.

As a beginner, you can benefit from HubSpot’s free services before venturing into the paid packages. The paid packages are ideal for larger companies that need advanced tools and features for their websites and landing pages.

Key Features:

• Personalized content for each landing page visitor
• Live chat and conversation bots
• Compatible with all devices
• List segmentation
• Easy to use
• Creates pro landing pages

Pricing Packages:

The basic HubSpot plan is free of charge. With this plan, you can create free landing pages and use the available tools, such as analytics and up to thirteen templates.

Alternatively, you can buy any of the three available plans: the Starter plan is $50 per month, the Professional plan is $800 per month, and the Enterprise plan is $2,400 per month.

While HubSpot is a very effective tool for landing pages, it is also one of the most expensive tools on the market today.

Another sales funnel tool to mention is MintBird software. It is very affordable and easy to use for beginners.

Best Sales Funnel Platforms for Startups: Final Verdict

Now you have access to the lists of the best sales funnel software and landing page builders; it is time to choose the one that fits your business.

In terms of the most complete marketing tools, value for money, and high converting pre-design templates, I would recommend Clickfunnels.

If you’re just starting and looking for an all-in-one platform, the Startup plan is $99 per month, is great to start and grow your business without needing any third-party software.

Systeme.io is an affordable sales funnel builder and all-in-one marketing software.

It offers a free plan to test run the tool, and the price is affordable, making it perfect for small businesses.

Lnadingi annd Unbounce are also great for anyone looking for a sales funnel tool to to generate leads and grow their business.

Lnadingi is very easy to use and comes at an affordable price. If you’re in the budget and don’t need automation and a complete sales funnel system, Landingi may be a better option.

Lnadingi is also a platform for website builder just like other sales funnel tools that offer the same features.

Kit is a great email marketing and landing page software. If you need email marketing software that comes with a landing page and automation, then check Kit email marketing tool.

If you are on a budget, remember that most of the landing page builders we have listed are equally good, so find one that also meets your financial needs.

I suggest choosing Clickfunnels 2.0 if you want complete automation and marketing software to grow your business.

ClickFunnels is a platform that combines many marketing tools in one place.

The Clickfunnels price starts at $97 per month. With it, you can build a membership site, create and sell online courses, build an eCommerce store, access all data, and more.

If you’re on a tight budget, I recommend starting with Systeme.io. It has excellent features for creating and building any funnel and landing page for your online business.

The price starts at $17 per month, and there is also a free account to test the tool and see if it is worth it.

If you want to combine email marketing and automation plus landing pages, I recommend the Kit platform.

Kit is an email marketing service that integrates with other marketing tools, such as landing pages, automation forms, etc

Constant Contact is also another email marketing platform that offers landing pages for marketers to generate leads with automation features.

Now, to the sales funnel? You can become a funnel expert and turn it into a 6-figure business. Learn how to become a funnel builder today.

If you have any questions about our top picks for the top sales funnel tools, let us know in the comments section.

You can also check out the list of membership site platforms to launch a profitable membership site for your business.

Now, you have the list of the best sales funnel software for startups to grow their business online.

If you’re looking for the top-rated sales funnel software for small businesses, then choose from the recommended tools above.

What is a Sales Funnel?

A sales funnel is a process that guides customers through the journey of discovering your brand, engaging with your content, introducing your offer, and leading them to the point of purchase.

It has 4 stages where prospects get awareness about your products or services, you educate them and introduce your offer, and let them know how it can help them.

There are four stages of the sales funnel:

Awareness: An audience or prospect discovers your brand and products through content, ads, and social media.

Interest: They learn about your offer through lead magnets such as a free book, mini-course, webinar, or email newsletter.

Decision: The prospect evaluates your offer and decides to buy it.

Action: The customer takes action, such as booking a call, purchasing, etc

Funnels allow you to nurture existing customers by building relationships with follow-ups and then offering upsells.

Related Posts

• Best Website Builders
• ClickFunnels 2.0 vs Unbounce
• ClickFunnels 2.0 Pricing 
• GoHighLevel Review
• Selling Online Challenge Review
• Online course platforms
• TrafficWave Generator 3.0

Oyundoyin Anthony

Oyundoyin Anthony is a blogger and an affiliate marketer that offers helpful contents to people who are looking for different products for their needs. He enjoys helping people to achieve success in their business.