Constant Contact Pricing Guide 2025

Getting into the world of email marketing platforms can be a challenge, especially when it comes to the cost involved.

You’re here because you’re considering using Constant Contact, among the best in the industry due to its user-friendly interface and advanced features tailored for bloggers, marketers, and small to medium businesses.

But the question that always comes up is what is Constant Contact pricing, and which plan fits your business and budget in 2025?

You’re not alone for clarity.

Many small businesses require different tiers, features, and how the pricing structure scales as their email subscriber list grows.

And that is exactly what this blog post aims to explain.

We will take a look at Constant Contact pricing plans, break down the costs, and outline the features you can expect at each plan.

By the end of this Constant Contact pricing guide, you will understand the pricing structures to make an informed decision about the Constant Contact email marketing platform.

Try Constant Contact for free

Best Constant Contact Alternatives

Kit: Best for bloggersn and course creators

Moosend: Best for marketers just starting email marketing

Let’s get started and decode the Constant Contact pricing structure together.

Constant Contact Pricing Model: A quick Overview

Constant Contact offer three pricing tiers

• Lite: starting from $12 per month
• Standard: starting from $35 per month
• Premium: starting at $80 per month

Constant Contact has no free plan. And many people are very disappointed but offer a 30-day free trial with no credit card required.

Also, it provide 30-day money-back guarantees if you’re not satisfied with their services.

If you’re using SMS marketing, you can add this feature, but it mainly for US customers only.

Try Constant Contact for 30 day free

Now,let see the available features that comes with each plan.

NOTE: If you exceed your monthly email sending limit,you will need to pay extra $0.002 per email send.

Below is a pricing table on how Constant Contact pricing scale with list size

Constant Contact pricing structure

Constant Contact pricing operates by the number of contacts in your email marketing list, which means the number of subscribers in your list.

And as the number of subscribers grows, your investment in the software will also increase.

This is a common model in the email marketing industry, and Constant Contact is designed to accommodate businesses of all sizes.

Aside from the contact count, it is essential to know that Constant Contact offers different plan tiers, each with different features and functionalities.

As the primary pricing structure is mainly around the contacts and plans, there is also an opportunity for a discount for an annual subscription compared to a monthly payment.

There is also discount available for nonprofit organizations

A Complete Constant Contact’s Pricing Plans In 2025

As of the time of writing this content, Constant Contact offers 3 main pricing plans, each designed with different business needs.

Lite Plan: Starting at $12/month

The Lite plan is Constant Contact’s entry level, ideal for businesses just starting with email marketing and needing basic features.

Pricing

The starting price for the Lite plan is vary based on your number of contacts.

• 0 to 500 contacts: Starting at $12 per month
• 501 to 1000 contacts: Cost $30 per month
• 1000 to 2500 contacts costs $50 per month
• 2,500 to 5,000 contacts cost $80 per month
• 5,000 to 10,000 contacts cost $120 per month

And so on, with the contacts list growing, the price increases.

Key Feature Include In Lite Plan

Email Marketing: Create and send professional emails, AI copy generator, and email templates.

List Grow Tool: Great for building your email list of subscribers, like opt-in forms and landing pages.

Basic Automation: one automation template. Simple email sequences such as welcome emails

Contact Management: Easy management of contacts, segments, and sign-up forms.

Reporting: Basic reporting

Apps integration: Up to 300 integration such as Google, Facebook, Shopify etc.

24/7 Support: Chat, live phone with experts

Social media marketing: Post automatically to Facebook, Instagram, and others.

Who Benefit From Lite Plan

Startups and small businesses that need simple email marketing solutions like newsletters and basic promotion campaigns.

Limitation

Keep in mind that the Lite plan may have limitations on advanced features such as automation workflow, integration, and other core features.

Standard Plan: Starting at $35/month

The Constant Contact standard plan is the second tier, offering a more advanced suite of features for businesses that need a complete email marketing solution.

Pricing

The standard plan price will be higher than the lite plan for the same number of contacts because of the additional features and capabilities.

And the price is based on the contact numbers, like that of the Lite plan.

Number of contacts

• 0 to 500 contacts: Starting at $35 per month
• 501 to 1000 contacts: Cost $55 per month
• 1000 to 2500 contacts costs $75 per month
• 2,500 to 5,000 contacts cost $110 per month
• 5,000 to 10,000 contacts cost $160 per month

And so on, with the contacts list growing, the price increases.

More Advanced Features

The standard plan offers more powerful tools, plus:

Email: Email scheduling and subject line testing

Advanced Automation: Automation workflow based on the users’ behavior, campaign builder, and automatic resend email.

Advertising: Social media ads manager

Advanced Reporting: opens and click on emails etc.

Social media marketing: Offer schedule all social media post in advanced

Lead Generation tools: Access to lead generation tools, landing pages, integrations, etc

Survey and Poll: Create survey and poll to gather feedback from your audience

Who is this Standard Plan for?

Marketers who need more robust automation, lead generation capabilities, email segments, etc.

The standard plan offers more functionality for effective email marketing campaigns.

Premium Plan: Starting at $80/month

This is the Constant Contact higher-tier plan. This plan is designed for large businesses with advanced marketing tools for automation, segmentation and more

Pricing

The Premium plan is the most expansive, with the price scaling based on the contact volumes.

Number of contacts

• 0 to 500 contacts: Starting at $80 per month
• 501 to 1000 contacts: Cost $110 per month
• 1000 to 2500 contacts costs $150 per month
• 2,500 to 5,000 contacts cost $200 per month
• 5,000 to 10,000 contacts cost $275 per month

And so on, with contacts list grows, price increasing

The premium plan has all the standard features plus more robust features like

• Priority onboarding by dedicated team
• Live support: Dedicated priority support team
• Email: same as standard plus dynamic content
• Reporting: The same as standard plan
• Automation: Unlimited templates, custom automation, and ecommerce features.

The premium plan offers more capabilities and has all the tools and features to build a successful email marketing business.

Who is the Premium Plan for?

This plan is for large businesses and organizations that need advanced marketing strategies for their business.

Constant Contact Free Trial

Constant Contact offer 30 day free trial for new user to test its features, ease of use before committing to the paid plan.

The best part is that it doesn’t require credit card to sign up for free trial. You get access to all the features and functionalities for 30 days.

The periods are enough to make a decision on whether to continue with paid plan or cancel your account.

Factors Influencing Constant Contact Price

Let’s now dive into the key factors that determine the cost of the Constant Contact subscription.

Know this will help you to understand the costs and select the plan that best fits your needs and budget.

Number of Contacts

As I said earlier, the number of contacts in your list determines the Constant Contact pricing.

Their plans are structured to depend on the number of active subscribers.

The scaling costs: As the list of your contacts (subscribers) grows, you will need to upgrade to higher price tiers, which means there will be an increase in your monthly or annual fee.

Tiers Structure: Constant Contact offers many contact tiers, starting from 500, 1000, 2500, 5000, 10000, and the list goes on.

And each tier has its own price.

For example, 500 contacts for lite plan cost $12 per month while 1000 will cost $30 per month

Inactive Subscribers: It is essential to clean your email list to remove all the inactive subscribers.

 Keeping an engaged list not only improves your email deliverability and performance but also helps to optimize your cost.

Selected Plan

The plan you choose (lite, standard, or premium) will impact your monthly and annual cost.

Features: Each plan tier comes with different features and functionalities. The higher tier plans offer more advanced marketing tools, which justifies their price point

Value & the cost: It is crucial to evaluate the features offered in each plan and determine which ones are important to your marketing goals.

This will help to afford paying for the features you don’t need and have a cost-effective marketing approach.

Constant Contact Discount and Promotion Offers

To get the most from the Constant Contact email marketing tool, always keep your eye out for discount and promotion offers.

This can help reduce your overall cost.

Annual Payment Constant Contact, offer discounts for annual payments compared to monthly billing. This is a way of saving a huge amount of money in the long run.

Nonprofit Discount: Constant Contact offers special discounts for registered nonprofit organizations. Make sure to inquire if it may apply to you.

Special Offers: Look out for any special offer run by Constant Contact for new customers during a specific period.

You may subscribe to their newsletter to stay informed about any promotions.

With these factors, you can understand how Constant Contact pricing works and how to select a plan structure that aligns with your marketing goals and budget.

Constant Contact’s Pricing Compares to Competitors.

Let compare the Constant Contact pricing with other email marketing software, mostly Kit and Getresponse

It is essential to know that each of these marketing software has its own pricing structure, and no one is a fit for all.

It all depends on your specific needs, the size of your subscriber list, the features, and the budget.

You can learn more about Kit software and Getresponse tool if you’re not satisfy with Constant Contact services.

Kit is perfect for bloggers and creators and the price is less compare to the constant contact.If you're looking for the best email marketing to grow your list,you may want to try Kit.

FAQs About Constant Contact Pricing

Below are a few FAQs about Constant Contact Pricing

Is there a free plan

As at the time of writing this article, Constant Contact does not offer a free plan but provides a free trial that allows new users to explore features before committing to a paid subscription.

What happens if I exceed my contact limit?

Why it is important to monitor your list size: Constant Contact will upgrade you to the next pricing tier that can accommodate your contacts.

To avoid unexpected charges and interruption, always check your list as it grows.

Are there any hidden fees?

No hidden fees. Constant Contact pricing is transparent with their monthly and annual fees.

But if you require more add-on, there may be additional charges.

Can I upgrade or downgrade my plan?

Yes. Constant Contact allows its users to upgrade and downgrade their plan based on their needs.

You can manage these changes through account settings. Understand that this change may affect your billing and fees.

Is there a discount for annual payment?

Yes. Constant Contact offers a 15% discount if you choose to pay for an annual subscription. This is a great way to save money on the overall cost if you are committed to using Constant Contact for the long term.

Conclusion

Constant Contact pricing options is essential for making a decision that aligns with your business goals and budget for you marketing strategies.

As we explained before, the pricing is based on the number of subscribers (contacts) in your mailing list and the features within the plan.

The Lite plan is ideal for beginners looking to incorporate email marketing into their business.

The standard plan is for marketers who need advanced automation and a complete email marketing solution.

The Premium plan is ideal for pros that require industry-leading tools for automation and other advanced marketing tools to scale their business.

Keep in mind that factors like contact list size, your plan, and whether you select a monthly or annual subscription will influence your final cost.

Finally, the best Constant Contact plan for your business will depend on the needs, specific features, and budget required to power your email marketing business

Now that you have a complete understanding of Constant Contact’s pricing, the next step is to visit the official website and join the free trial

The Constant Contact free trial will allow you to experience the platform features and see which plan suits your needs.

Try Constant Contact for free

With these steps, you know how to choose the right Constant Contact plan to boost your email marketing efforts and grow your email list faster.

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Oyundoyin Anthony

Oyundoyin Anthony is a blogger and an affiliate marketer that offers helpful contents to people who are looking for different products for their needs. He enjoys helping people to achieve success in their business.