GoHighLevel Pricing (2026): Plans, Features & Hidden Costs

If you want to consider using GoHighLevel for your marketing agency or grow your business, one of the questions that will come to your mind is how much does GoHighLevel cost?

GoHighLevel prices start at $97 per month for the starter plan,$297 per month for the Agency Unlimited plan, and the SaaS Pro plan cost $497 per month.

Each GoHighLevel plan fits different types of users and businesses. From small businesses to marketing agencies and SaaS entrepreneurs who want to launch their own SaaS business.

GoHighLevel is an all-in-one platform that combines sales funnels, email marketing, and SMS automation. appointment booking, and client management under one roof.

These features make GoHighLevel popular among agencies that want to replace multiple tools like CRM, sales funnel builder, and email marketing software with one solution.

In this GoHighLevel pricing guide, I will break down its pricing plans, what is included in each plan, the hidden cost and all that you should know.

By the end of the GHL pricing review, you’ll have a clear understanding of whether GohighLevel is worth the price and which plan is the best for your business.

Start GoHighLevel 14-Day Free Trial

How Much Does GoHighLevel Cost?

GoHighLevel have three monthly plans ranging from $97 to $497, depending on your budget and the features you need for your business.

GoHighLevel Price Plans and Overview

Overview of the GoHighLevel pricing plans 2026

Here is what we will cover in this GohighLevel pricing guide.

• The GoHighLevel 14-Day Free Trial
• Agency Starter at $97 Per month
• Agency Unlimited at $297 Per month
• White Label Mobile App + Custom Zap Upgrade and $497 Additional Per Month

The GoHighLevel 14-day free trial is suitable for testing the software’s features to determine if it is for your business. It includes all the features, so you don’t need to worry about losing money.

To test the tool, you can sign up for the 14-day free Agency starter account, and when the trial period ends, you will start paying $97 per month.

The Unlimited agency plan costs $297 monthly after the 14-day free trial ends.

You can choose any plan since they come with a free trial, and if you want to get all the features and a complete software suite, you may like to consider the Unlimited agency account.

To change the plan, you can easily downgrade your account anytime.

Is GoHighLevel Worth The Cost?

GoHighLevel marketing tool provides you with all you need to grow your business without spending vast amounts of money on each of these tools.

You get access to the website builder, email marketing tool, CRM tool, funnel builder, tracking tool,  SMS marketing tool, survey tool and more.

When you compare the cost of all these tools with what GoHighLevel offers, you will see that the price is low without compromising their quality.

When you compare GoHighLevel with some funnel builders like Clickfunnels, Getresponse, etc., you will see that GoHighLevel stands out as it focuses on marketing automation.

GoHighLevel Features

 GoHighLevel features give you more ideas of what you will get when subscribing to the tool.

• CRM tool
• Marketing automation
• Email marketing
• Funnel Builder
• Membership site
• Call tracking
• SMS marketing
• Website Builder
• Survey and form
• And more

It is an all-in-one marketing platform that helps marketers and agencies thrive in their online businesses.

GoHighLevel Free Trial

Sign up for a 14-day free trial to see if the GoHighLevel tool fits your business. All the plan comes with 14 14-day free trial.

The free trial will help you test it and check all the features and ease of use to decide if you will continue to use it at the end of the free trial.

To sign up, choose any plan and fill in your information, such as company name, email address and phone number, to create a GoHighLevel account.

You can choose between the Agency Starter or the Agency Unlimited plan. The 14 days are excellent for testing the full features offered in any plan you pick to know if the tool is for you.

Always remember that after 14 14-day trial, if you don’t cancel your account, you agree to continue with the plan, and you will be charged.

Visit GoHighLevel.com to learn more about the pricing. and sign up for a 14-day free trial

GoHighLevel Pricing Plans Explained

Starter Plan costs $97 per month.

The Agency Starter plan is suitable if you’re starting to use the CRM tool for your business. It costs $97 per month, including all the GoHighLevel features.

You can integrate Twilio into your account through the Twilio API.

The plan also allows you to integrate email marketing services, Mailgun, into your GoHighLevel account through API.

With this feature, you can send unlimited emails to your customers and clients without a problem.

The downside of the Agency Starter is that it is a single account—one client account or for your agency. You need to upgrade to the Agency unlimited plan for an unlimited sub-account.

The Starter Key features:

• Online booking tool
• Pipeline management
• Website builder
• Funnel builder
• Unlimited contacts & users
• Add more contacts & users
• Up to three sub-accounts
• Custom objects
• Branded desktop app
• Email and SMS marketing automation
• Workflow automation
• Reporting and analytics

The GohighLevel starter plan is ideal for running your own business or managing a few clients.

Unlimited Account At $297 per month

The Agency Unlimited plan is $297 per month. Access all Agency Starter and Agency Unlimited accounts’ advanced features, such as unlimited sub-accounts and a branded desktop app.

The benefit of the Agency Unlimited plan is that it allows you to create as many subaccounts for clients and other businesses as you want.

This plan is better if you have an agency or want to start an agency business.

The branded app feature gives you an advantage over the agency starter.

You can brand it with your domain and customise it how you like it to fit your business.

 Agency Unlimited provides everything to build a complete business and the brand you love.

Agency Unlimited is for you if you want to start an Agency business. But the agency starter plan is better if you only want to use GoHighLevel to grow your business.

Plus Additional Feature

API Access: Integrate with other software to grow your business.

Unlimited sub-account: You get an unlimited sub-account for the many clients you have. You can create as amnay account for clients.

Desktop app: Custom domain and full control of thelook of the platform.

It also comes with all the starter features and includes the following:

• Unlimited sub-accounts
• API access for third-party integrations
• White-label domain
• Branding options
• Automation tools
• Custom integrations
• Priority support

The GoHighLevel Unlimited plan is the best for agencies offering marketing services, such as lead generation, funnel building, and CRM management for clients.

White Label Upgrade: Plus an additional $497 per month

Go High Level also has a White Label account plan with an additional $497 monthly. The total price is $794 per month for the White Label Account.

The white label add-on gives you more advanced features, like a mobile app.

With the White Label plan, you get a customised mobile app to help you get data from your mobile phone. It is a great way to brand your business and make it unique.

Another fantastic feature of this plan is the ZAPIER setup.GoHighLevel will build a custom ZAP for your business and brand.

You can sell this tool as a subscription to clients and customers and start making money, generating more income and growing your online business.

Pro SaaS Plan at $497 Per Month

GoHighLevel has added a new plan for anyone who wants to resell the software and brand it with their logo. This is an opportunity to make more profit and start your own software business.

With this option, you can start your own SaaS business without hiring a developer.

The GoHighLevel SaaS pricing is $497 per month. And it comes with all the features to make your clients or customers show interest when they subscribe to the software.

The SaaS plan cost $497 per month and is best designed for marketers and entrepreneurs who want to resell GoHighLevel as their own SaaS product

The SaaS Pro plan includes everything in the Unlimited plan, plus powerful SaaS features to create a software business using GoHighLevel’s platform.

SaaS Plan Key features

• Selling GoHighLevel as your own software
• Account creation for users
• SaaS mode
• Client onboarding
• Stripe integration for billing
• Custom pricing for clients
• Complete analytics and reporting

With the GoHighLevel SaaS plan, you can build a recurring revenue business.

GoHighLevel Pricing Comparison Table

To choose the best GoHighLevel plan for your business, here’s a comparison table for the GoHighLevel pricing.

All GoHighLevel plans have the core marketing tools, such as funnel builder, automation workflow management, etc.

Even with the starter plan, you can manage leads and run marketing campaigns.

But the big difference comes down to the scalability and business model.

If your business model requires managing multiple clients or building a recurring revenue business, the agency unlimited or SaaS plan is the best long-term value.

Annual Discount

All users who subscribe to the annual plan get two months free; when you choose to pay for 12 months, you get two months free, and you only need to pay for TEN months.

If you want to pay annually, you may need to call them at checkout for instructions, as it may take some steps to get it right.

GoHighLevel Money Back Guarantee

You may want to know if there is a Money Back Guarantee

There is no money-back guarantee; after the 14-day free trial, they will charge your account, which is non-refundable.

However, according to the Go High-Level Team, they may issue a refund when they change their policy.

Who Should Use the GoHighLevel Tool

If you’re considering whether the tool is for you, we explained below the types of businesses that can use GoHigh Level software to generate more leads, nurture leads and increase conversions and sales.

Agency Owners: Go High Level is a suite for an agency looking for all-in-one marketing tools to make their work easier.

It integrates all the resources and marketing tools in one place and saves money and time.

Sales Team: This is great for the sales teams looking for the best CRM  and all-in-one tool to increase sales and help their clients grow their businesses.

Local Businesses: It is an excellent tool for small and medium business owners who want to generate more leads, increase conversions and sales, grow their customer base, and expand their online business.

Other people who can benefit from GoHighLevel are entrepreneurs, SaaS, marketers, coaches, consultant course creators etc.

If your business falls into the categories, GoHighLevel will be a go-to software to grow your brand faster than you could imagine.

It doesn’t need to be tech-savvy as it is easy to use.

GoHighLevel Pricing: Final Thoughts

Now that you have learnt about the GoHighLevel pricing, features and its plan,

What next?

Are you ready to sign up now and be part of a tool that provides all you need to succeed in your business?

GoHighLevel is an all-in-one marketing tool designed for agencies, local businesses, marketers, sales teams and all entrepreneurs who want to automate their business and grow it faster to fast-track their success.

If you need a tool to help you generate leads, increase conversion and 10x sales, getting more clients, then sign up for GoHighLevel today.

You can use it for 14 days for free and then decide whether to continue or cancel your account.

Many business owners and agencies like the GoHighLevel white label add-on, which allows them to create a brand, customise the mobile app, and use Zapier to automate their business.

I hope the GoHighLevel pricing review helps you understand the cost and value of the product.

GoHighLevel Prices

Agency Starter: The starter agency price starts at $97 Per month. This plan is for you or one client. It has all the features to grow your business.

The Unlimited Agency Plan price is $297 Per month. This option is suitable for agencies where you can create an account for your clients.

White Label Upgrade Plan: This option costs $297 plus $497 Per Month. If you’re starting, I don’t recommend this plan.

GoHighLevel Hidden Costs

While the price of GoHighLevel starts at $97 per month, it’s essential to know that some features come with additional costs.

Some extra costs you should know about before choosing a GoHighLevel plan.

SMS Messaging Costs

You can send SMS marketing messages and automated text notifications, but you are charged for usage.

Phone Call Costs

GoHighLevel has a built-in phone system to make and receive calls and track conversations. But it is a usage-based service; you pay per minute for calls through your phone provider.

Email Sending Costs

GoHighLevel includes email marketing, but you still need an email delivery service to send volumes of emails.

Many users use SMTP like Mailgun, which charge on the number of emails sent per month

FAQ About GoHighLevel Pricing

What Is GoHighLevel Software?

 GoHighLevel software is an all-in-one Marketing and sales tool for agencies by an agency. It helps capture, nurture, and close more leads using a single platform.

Its features include lead management, outbound calling, appointment, automation, and reputation management, etc.

Is GoHighLevel a CRM?

GoHighLevel is a CRM tool built for marketing agencies. It is also a complete marketing automation to help you automate your entire business.

What are the best GoHighLevel Alternatives?

The best GoHighLevel Alternatives are:

• Clickfunnels
• HubSpot
• Getresponse

One main alternative to Gohighlevel is Clickfunnels 2.0, known as an all-in-one marketing platform. You can check the Clickfunnels 2.0 price to learn more.

How much does GoHighLevel cost?

GoHighLevel price starts from $97 to $729 per month. The Agency Starter Account costs $97 per month, giving you full access to the entire platform. The Agency Unlimited plan costs $297 monthly, while the White Label account costs $497 monthly.

Compare GoHighLevel Pricing with Competitors

How much does GoHighLevel CRM cost?

The price of GoHighLevel starts at $97 per month. GoHighLevel has three different pricing plans.

• The agency starter account costs $97 per month
• Agency Unlimited Account at $297 per month
• White label mobile app + custom ZAP upgrade at $497 per month

Does GoHighLevel have a free plan?

No, GoHighLevel does not have a free plan, but you can text the tool for 14 days for free to decide if the HighLevel software is worth it.

Does Go HighLevel have an app?

Go HighLevel has an app that allows you to connect with your leads through phone calls, voicemail drops, emails, and Messenger.

The GoHighLevel mobile app lets you communicate with your leads on any device.

You can read my complete GoHighLevel review to learn more about the tool. And if you’re a restaurant owner, you can read GoHighLevel for restaurant reviews..

Want to take advantage of black friday, check GoHighLevel Black Friday deals. If you want all-in-one tools to sell and many subscriptions, you may want to check my Paykickstart review to learn more.

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