GoHighLevel Pricing (2026): Plans, Features & Hidden Costs

Prices were last verified on September 04, 2026.

GoHighLevel pricing at a glance: GoHighLevel has three plans—Starter at $97/month ($970 when billed annually), Unlimited at $297/month ($2970 when billed annually), and Agency Pro at $497/month ($4970 when billed annually).

All plans include unlimited contacts and users. SMS, email, and calls are billed separately.

All plans come with a 14-day free trial.

Each GoHighLevel plan fits different types of users and businesses. From small businesses to marketing agencies and SaaS entrepreneurs who want to launch their own SaaS business.

GoHighLevel is an all-in-one platform that combines sales funnels, email marketing, and SMS automation. appointment booking and client management under one roof.

These features make GoHighLevel popular among agencies that want to replace multiple tools like CRM, sales funnel builder, and email marketing software with one solution.

In this GoHighLevel pricing guide, I will break down its pricing plans, what is included in each plan, the hidden costs, and all that you should know.

By the end of the GHL pricing review, you’ll have a clear understanding of whether GoHighLevel is worth the price and which plan is the best for your business.

Start GoHighLevel 14-Day Free Trial

How Much Does GoHighLevel Cost?

GoHighLevel has three monthly plans ranging from $97 to $497, depending on your budget and the features you need..

GoHighLevel Price Plans and Overview

Overview of the GoHighLevel pricing plans for 2026

Here is what we will cover in this GoHighLevel pricing guide.

• The GoHighLevel 14-Day Free Trial
• Starter at $97 per month
• Unlimited at $297 per month
• Agency Pro at $497 per month

The GoHighLevel 14-day free trial is suitable for testing the software’s features to determine if it is for your business. It includes all the features, so you don’t need to worry about losing money.

To test the tool, you can sign up for the 14-day free Agency starter account, and when the trial period ends, you will start paying $97 per month.

The Unlimited agency plan costs $297 monthly after the 14-day free trial ends.

You can choose any plan since they come with a free trial, and if you want to get all the features and a complete software suite, you may want to consider the Unlimited agency account.

To change the plan, you can easily downgrade your account anytime.

Is GoHighLevel Worth the Cost?

GoHighLevel, a marketing tool, provides all you need to grow your business without spending huge amounts of money.

You get access to the website builder, email marketing tool, CRM tool, funnel builder, tracking tool, SMS marketing tool, survey tool, and more.

When you compare the cost of all these tools with what GoHighLevel offers, you will see that the price is low without compromising quality.

When you compare GoHighLevel with some funnel builders like ClickFunnels, GetResponse, etc., you will see that GoHighLevel stands out as it focuses on marketing automation.

GoHighLevel Features

GoHighLevel features give you more ideas of what you will get when subscribing to the tool.

• CRM tool
• Marketing automation
• Email marketing
• Funnel Builder
• Membership site
• Call tracking
• SMS marketing
• Website Builder
• Survey and form
• And more

It is an all-in-one marketing platform that helps marketers and agencies thrive in their online businesses.

GoHighLevel Free Trial

Sign up for a 14-day free trial to see if the GoHighLevel tool fits your business.

The free trial will help you test it and check all the features and ease of use to decide if you will continue to use it at the end of the free trial.

To sign up, choose any plan and fill in your information, such as company name, email address, and phone number, to create a GoHighLevel account.

You can choose between the Agency Starter or the Agency Unlimited plan. The 14 days are excellent for testing the full features offered in any plan you pick to know if the tool is for you.

Always remember that after 14 14-day trial, if you don’t cancel your account, you agree to continue with the plan, and you will be charged.

Visit GoHighLevel.com to learn more about the pricing. And sign up for a 14-day free trial

GoHighLevel Pricing Plans Explained

The starter plan costs $97 per month.

The Agency Starter plan is suitable if you’re starting to use the CRM tool for your business. It costs $97 per month, including all the GoHighLevel features.

You can integrate Twilio into your account through the Twilio API.

The plan also allows you to integrate email marketing services, Mailgun, into your GoHighLevel account through the API.

With this feature, you can send unlimited emails to your customers and clients without a problem.

The downside of the Agency Starter is that it is a single account—either one client account or for your agency. You need to upgrade to the Unlimited plan for an unlimited sub-account.

The Starter Key features:

• Online booking tool
• Pipeline management
• Website builder
• Funnel builder
• Unlimited contacts & users
• Add more contacts & users
• Up to three sub-accounts
• Custom objects
• Branded desktop app
• Email and SMS marketing automation
• Workflow automation
• Reporting and analytics

The GohighLevel starter plan is ideal for running your own business or managing a few clients.

Unlimited Accounts at $297 per month

The Agency Unlimited plan is $297 per month. Access all Agency Starter and Agency Unlimited accounts’ advanced features, such as unlimited sub-accounts and a branded desktop app.

The benefit of the Agency Unlimited plan is that it allows you to create as many subaccounts for clients and other businesses as you want.

This plan is better if you have an agency or want to start an agency business.

The branded app feature gives you an advantage over the Agency Starter.

You can brand it with your domain and customize it how you like it to fit your business.

 Agency Unlimited provides everything to build a complete business and the brand you love.

Agency Unlimited is for you if you want to start an agency business. But the agency starter plan is better if you only want to use GoHighLevel to grow your business.

Plus Additional Features

API Access: Integrate with other software to grow your business.

Unlimited sub-accounts: You get unlimited sub-accounts for the many clients you have. You can create as many accounts for clients.

Desktop app: Custom domain and full control of the platform.

It also comes with all the starter features and includes the following:

• Unlimited sub-accounts
• API access for third-party integrations
• White-label domain
• Branding options
• Automation tools
• Custom integrations
• Priority support

The GoHighLevel Unlimited plan is the best for agencies offering marketing services, such as lead generation, funnel building, and CRM management for clients.

Agency Pro at $497 per month

GoHighLevel has added a new plan for anyone who wants to resell the software and brand it with their logo. This is an opportunity to make more profit and start your own software business.

With this option, you can start your own SaaS business without hiring a developer.

The GoHighLevel SaaS pricing is $497 per month. And it comes with all the features to make your clients or customers show interest when they subscribe to the software.

The SaaS plan costs $497 per month and is best designed for marketers and entrepreneurs who want to resell GoHighLevel as their own SaaS product.

The SaaS Pro plan includes everything in the Unlimited plan, plus powerful SaaS features to create a software business using GoHighLevel’s platform.

Agency Plan Key Features

• Selling GoHighLevel as your own software
• Account creation for users
• SaaS mode
• Client onboarding
• Stripe integration for billing
• Custom pricing for clients
• Complete analytics and reporting

With the GoHighLevel SaaS plan, you can build a recurring revenue business.

Enterprise Plan

The plan is designed for high-volume businesses & agencies—custom-tailored to each business to maximize margins and deliver the best value.

Speak with the GHL team to get started.

GoHighLevel Pricing Comparison Table

To choose the best GoHighLevel plan for your business, here’s a comparison table for GoHighLevel pricing.

All GoHighLevel plans have the core marketing tools, such as funnel builder, automation workflow management, etc.

Even with the starter plan, you can manage leads and run marketing campaigns.

But the big difference comes down to scalability and business model.

If your business model requires managing multiple clients or building a recurring revenue business, the unlimited plan is the best long-term value.

Annual Discount

All users who subscribe to the annual plan get two months free; when you choose to pay for 12 months, you get two months free, and you only need to pay for TEN months.

If you want to pay annually, you may need to call them at checkout for instructions, as it may take some steps to get it right.

GoHighLevel Money Back Guarantee

You may want to know if there is a money-back guarantee.

There is no money-back guarantee; after the 14-day free trial, they will charge your account, which is non-refundable.

However, according to the Go High-Level Team, they may issue a refund when they change their policy.

Who Should Use the GoHighLevel Tool

If you’re considering whether the tool is for you, we explained below the types of businesses that can use GoHighLevel software to generate more leads, nurture leads and increase conversions and sales.

Agency Owners: GoHighLevel is a suite for an agency looking for all-in-one marketing tools to make their work easier.

It integrates all the resources and marketing tools in one place and saves money and time.

Sales Team: This is great for sales teams looking for the best CRM and all-in-one tool to increase sales and help their clients grow their businesses.

Local Businesses: It is an excellent tool for small and medium business owners who want to generate more leads, increase conversions and sales, grow their customer base, and expand their online business.

Other people who can benefit from GoHighLevel are entrepreneurs, SaaS marketers, coaches, consultants, course creators, etc.

If your business falls into these categories, GoHighLevel will be the go-to software to grow your brand faster than you could imagine.

You don’t need to be tech-savvy, as it is easy to use.

GoHighLevel Pricing: Final Thoughts

Now that you have learned about the GoHighLevel pricing, features, and its plans,

What next?

Are you ready to sign up now and be part of a tool that provides all you need to succeed in your business?

GoHighLevel is an all-in-one marketing tool designed for agencies, local businesses, marketers, sales teams, and all entrepreneurs who want to automate their business and grow it faster to fast-track their success.

If you need a tool to help you generate leads, increase conversions, and 10x sales by getting more clients, then sign up for GoHighLevel today.

You can use it for 14 days for free and then decide whether to continue or cancel your account.

I hope the GoHighLevel pricing review helps you understand the cost and value of the product.

GoHighLevel Prices

Starter: The starter agency price starts at $97 per month. This plan is for you or one client. It has all the features to grow your business.

The Unlimited Plan price is $297 per month. This option is suitable for agencies where you can create an account for your clients.

Agency Pro Plan: This option costs $297 plus $497 per month. If you’re starting, I don’t recommend this plan.

GoHighLevel Hidden Costs

While the GoHighLevel price starts at $97 per month, it’s essential to know that some features come with additional costs.

Extra costs you should know about before choosing a GoHighLevel plan.

SMS Messaging Costs

You can send SMS marketing messages and automated text notifications, but you are charged around $0.0079 per SMS.

Phone Call Costs

GoHighLevel has a built-in phone system to make and receive calls and track conversations. But it is a usage-based service; you pay per minute for calls through your phone provider. It costs around $0.014/minute.

Email Sending Costs

GoHighLevel includes email marketing, but you still need an email delivery service to send volumes of emails. It costs $0.675 per 1,000 sends.

Many users use SMTP like Mailgun, which charges based on the number of emails sent per month

FAQ About GoHighLevel Pricing

What Is GoHighLevel Software?

GoHighLevel software is an all-in-one marketing and sales tool for agencies by an agency. It helps capture, nurture, and close more leads using a single platform.

Its features include lead management, outbound calling, appointment automation, reputation management, etc.

Is GoHighLevel a CRM?

GoHighLevel is a CRM tool built for marketing agencies. It is also a complete marketing automation to help you automate your entire business.

What are the best GoHighLevel alternatives?

The best GoHighLevel alternatives are

• Clickfunnels
• HubSpot
• Getresponse

One main alternative to GoHighLevel is ClickFunnels 2.0, known as an all-in-one marketing platform. You can check the ClickFunnels 2.0 price to learn more.

How much does GoHighLevel cost?

The GoHighLevel price ranges from $97 to $729 per month. The Agency Starter Account costs $97 per month, giving you full access to the entire platform. The Agency Unlimited plan costs $297 monthly, while the Agency Pro account costs $497/monthl.

Compare GoHighLevel Pricing with Competitors

Does GoHighLevel have a free plan?

No, GoHighLevel does not have a free plan, but you can test the tool for 14 days for free to decide if the GoHighLevel software is worth it.

Does Go HighLevel have an app?

GoHighLevel has an app that allows you to connect with your leads through phone calls, voicemail drops, emails, and Messenger.

The GoHighLevel mobile app lets you communicate with your leads on any device.

You can read my complete GoHighLevel review to learn more about the tool. And if you’re a restaurant owner, you can read GoHighLevel for restaurant reviews.

Want to take advantage of Black Friday? Check GoHighLevel Black Friday deals. If you want all-in-one tools to sell and many subscriptions, you may want to check my Paykickstart review to learn more.

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