7 Best Email Marketing Services for Small Business
Do you wish to have a successful promotion for your business? Are you interested in reaching a larger audience? Interested in starting your own business and get a huge return? If these are what you hope, you should consider email marketing.
Everyone wants to get their business to the public; everyone wants to reach the right audience and grow to their businesses. The answer to these is email marketing; it is the most effective ways of reaching your target audience at a low cost.
But the question is, do email marketing still a priority for your online business in 2019? Are you looking for the best email marketing tool?
Choosing the best email marketing service can have a momentous impact on your success. In this article, we will list the best email marketing services that can help you generate quality leads and build a strong relationship with your customers.
Table of Content
- Email Marketing
- Which email marketing to consider?
- What To Look for in email marketing tool
- List of the best email marketing services
- Constant Contact
- Which Email Marketing Software Is The Best?
- Fast Ways to Get More Email Subscribers
- How to Improve Your Email Deliverability
Which Email Marketing Service To Consider?
Email marketing avails businesses successful promotions and advertising; it is a marketing avenue that every business needs to focus on. Using the email, you can reach as many customers as you want, just by sending them a commercial message.
However, reaching your desired audience and customers depend on the type of email marketing software or service you choose for your business. Also, knowing what your needs are as important as selecting the appropriate email marketing service.
With the right email marketing service, you can manage your business, maximum revenue, establish a relationship with your customers, build trust, and get a massive ROI on your marketing and many more benefits.
If you still think that the above attractions of email marketing are myths, you should read the benefits of email marketing outlined below.
If you want to reach new customers and as the same time retain your existing customers, then do not choose email marketing tools hastily, there are some things to look out for before you decide any email marketing software.
What to Look for In Email Marketing Tool?
The type of software you choose when using email marketing service determines how effective the marketing would be and the level of success that your business will attract through the platform.
Here are what to look for when choosing the email marketing software that is best for your business.
- How fast can the software deliver your messages?
Since the email marketing software is responsible for the delivery of your emails, the speed at which the emails are delivered is also critical.
- Does the software have marketing automation?
This is another excellent feature that an ideal email marketing software must possess. Before you choose the right email marketing tool for your business, you must check out for this feature.
- Deliverability speed and rate?
While some software enables you to send commercial email to a broad audience and at a fast speed with a low cost, others have hefty charges. As a small business looking to expand its operations, choosing software that requires you to pay a hefty fee is not the best option. Check the deliverability rate of the email marketing software as well as the cost before you sign up for it.
- What type of content can you create using the software?
A small business might need simple texts with simple contents to reach its audience while another company based on the services it renders and goods it offers might need to come up with videos, logos, and images in addition to the text created.
Depending on the type of your online business and the type of audience you want to reach, you must access the kind of content you can build on an email marketing software.
In addition to the above qualities that you should look out for when selecting an email marketing tool, the ability to monitor your progress, track your campaigns, manage your audience and delivery of email campaigns to the right segment of the user’s email folders are essential things to consider.
Now, let loot at the best email marketing services available and see which one is the best for your business.
The Best Email Marketing Software for Online Marketers
- Active Campaign
ActiveCampaign is an email marketing service that is great for small businesses. Apart from the fact that it is cost-effective, it offers incredible features that can drive growth for marketers. It has a cheap package that allows you to reach about 500 email addresses and has other packages based on your capability as a small business.
ActiveCampaign is one of the oldest service providers that help small and medium-scale business attract more customers through an effective email marketing system. Its support options include email support, webinars, live chat, and tutorials.
The tool makes managing and monitoring campaigns easier. It has mobile apps that allow a seamless analysis and monitoring of campaigns. Very easy to set up. There are tips for users, already-made email templates, and auto-responses for a successful campaign.
It has an affordable rate and discounts when you sign up for quarterly or annual plans. Click here to get 30-day free trial.
The lowest-paid plan is $19 per month. For small businesses looking to make email marketing a priority to grow their business, ActiveCampaign is a unique service provider you shouldn’t miss!
Creating email campaigns with ActiveCampaign is pretty easy with their template editor. Not only that, you can create mobile-friendly sign-up forms to embed in your site.
Active Campaign Features
- Email and marketing automation
- Sales automation
- Segmentation and contact management
Active campaign integration
Active campaign is 4 in 1 email marketing tool. They combine the following:
- Email Marketing.
- Marketing Automation.
- Sales CRM.
Their CRM with email and sales automation is very powerful, which help in keeping all your customer data organized in a single platform.
You can easily update deals, manage your pipelines, and follow up at the perfect time.
- Starting from 0 to 500 subscribers: $15
- 1,000 subscribers for only $29
- 2,500 subscribers for $49
- 5,000 subscribers for $89
- And $139 for up to 10,000 subscribers per month
Active campaign Plus plan:
- From 0 to 1,000 subscribers: $70 per month
- 2,500 subscribers at $125 per month
- Up to 50,000+ subscribers, get a custom quote
And the price increase as the number of subscribers increase
Active Campaign also has Professional Enterprise plans. Click here to learn more about their plans
They offer a discount for a yearly payment. You can test the active campaign for the 14-day free trial, which allows you to have up to 100 contacts and send up to 100 emails sent.
- Constant Contact
As a small business owner willing to grow your business, constant contact is a great choice. It has a 60-day trial period during which small business owners can reach a broad audience using it as an email marketing tool.
It has some fantastic features that make email marketing much more comfortable. It has some email templates and campaign samples that enable a first-time user to make use of the marketing tool without any hurdle.
Another feature of the Constant Contact is that you can easily add other mobile apps and built-in social media tools. Through its integration and automation features, you can carry out surveys and polls, solicit live chat and phone calls, get donations, as well as email community support.
Your business ads on Facebook, Instagram, and other social media platforms can be integrated into your marketing campaign.
If you are looking for a fast-growing email marketing service that has a broad audience reach, this email marketing tool is the answer. It enables you to create an available email marketing calendar, easily manage your audience, track the progress of your campaigns and build a vast community.
They allow you to grow your business like a pro! It offers a 60-day free trial and low charges. For just $20, you can use this service provider for a month.
Constant Contact Pricing and Plans
- $20 per month for 500 subscribers:
- $45 per month: 501-2,500 subscribers
- $65 per month: Number of subscribers: 2,501-5,000
- $95 per month:Number of subscribers:5,001-10,000
Email Plus Plan:
- $45 per month: 0-500 subscribers
- $70 per month: 501-2,500 subscribers
- $95 per month: 2,501-5,000 subscribers
You’ll get a discount of 10% if you pay for six months, or 15% for 12 months.
Click here to get started with Constant Contact FREE for 60 days
You can start 60-day risk-free trial (no credit card information required), to test the tool for up to 100 contacts.
With this fantastic offer, you will get 30-days money-back guarantee, and if you’re not satisfied, you get a 100% refund. But make sure uploaded contacts to the service and sent at least one or two emails.
If you are looking for a solution for business promotion and advertisement such as online marketing that takes the form of email marketing, GetResponse has the answer.
GetResponse is a reliable online marketing solution for small businesses; it has impressive features that drive business growth maximally. One of the significant benefits of using GetResponse is that it has a great feature, which makes marketing easier for small businesses.
It has a good support system which includes email support, live chat, tutorials, webinars, and guides. Its lowest-paid plan is $15 per month and has a 30-day free trial.
Users can easily create automated campaigns using GetResponse; it has an autoresponder that enables you to send drip emails. It also has an integration solution that aids its alignment with software such as SalesForce and OptinMonster.
Who should use Getresponse email marketing software?
This service is for beginners and medium-sized businesses who want to promote, sell and grow their business. If you’re a blogger, affiliate marketer, creator and more, you can start using Getresponse with little or no skills. The tool is very easy to use, even with their advanced features.
Getresponse Email plan:
- 0- 1,000 subscribers at $15 per month
- 1000 to 2,500 subscribers = $25 per month
- 2,500 to 5,000 subscribers =$45 per month
- 5,000 to 10,000 subscribers: $65 per month
- Up to 5,000 subscribers at $49 per month
- 5,000 to 10,000 subscribers= $75 per month
Getresponse also has Max plan and Enterprise plan.You can check both here.
You can get 30-day free trial with to all of the features.No refund since it is pay as you go service.
You can get 18% discount when paid for a year, or for two-years and get 30% discount.
This is a new email marketing tool but very reliable. Bloggers, sellers, authors and content creators can rely on this powerful tool. It has a free trial period of 14 days and a 30-day refund policy if you create and you are not satisfied. The pricing starts from $29 per month.
You can easily create a workflow with this tool, it has both automation and segmentation features and also allows for easy management of your subscribers, it also has an auto-response feature with which you can send drip emails.
As a beginner, you do not have to worry about how to solve a complex marketing system; ConvertKit is very simple and easy to use.
You can also upgrade your content and have targeted email marketing using ConvertKit. It has an active support system and extensions that provide useful tips for users. You can create professional email marketing contents with ConvertKit.
Who should use Convertkit email marketing software?
Convertkit was created specifically for internet marketers such as bloggers, marketer, digital publishers etc.
- $29 per month:0 to 1000 subscriber
- $49 per month: 1000 to 3000 subscribers
- $79 per month for up to 5,000 subscribers
- and Custom pricing
With any plan you choose, you will get full access to all the advanced features. If you’d like to test it before subscribing to any of their plans, you can enjoy 14-day free trial that includes all of the features.
Convertkit also offers a 30-day refund policy if you’re not satisfied with their service.
You wouldn’t want to miss all the available benefits of Drip! Drip is another useful tool for email marketing; if you are a small business owner in the commerce or digital marketing industry, Drip email marketing tool is an ideal tool you should have.
Drip is one of the new email marketing services, but it has proven to be reliable and result-effective. Bloggers, affiliate marketers, and owners of commercial websites can also leverage on the benefits of drip to achieve successful business advertising and promotion.
It offers beginners tips and insights on how to create a good marketing campaign, and build customers trust. Drip provides support services such as webinars, free courses and guides, live chat support, automation, and segmentation training.
You can uniquely draft your campaigns and create messages targeted at existing customers, new customers, new visitors, returning visitors, and other categories of subscribers.
There are specific tools on Drip that make automation and integration easy; drip can be integrated into WordPress and WooCommerce that make the creation of relevant content for business promotion easier.
For a start, Drip offers you a free account to send free emails to 100 subscribers, and you can use this as trial. It has reasonable delivery rates, though more expensive than some of its counterparts. Its lowest plan is $49 per month.
SendinBlue is another fantastic and fastest growing email marketing for small businesses all over the world. With this email marketing tool, reaching a wide range of audience becomes stress-free. You can create amazing campaigns and intriguing emails to grow your business.
It has automation and segmentation tools, delivers emails fast, and the best tool for sending bulk SMS and emails. If you have a low budget for email marketing, SendInBlue is an affordable email marketing services with amazing features and fast delivery speed.
With SendInBlue, creating marketing campaigns becomes easy. Users can send up to 200 emails per day with its free email marketing plan; it also offers emails with automatic contents. For paid plans, the pricing varies, the least is $25 per month, and there are other plans like premium and advanced plans.
Features of the premium plan Include CRM, live chat, support system, landing page, and Facebook ads inclusion. Through its automation feature, promotional email can be sent to subscribers directly from your WordPress.
Who should use SendnBllue email marketing software?
SendnBlue is excellent for individuals and businesses who want to send a ton of email. Pricing is based only on the volume of the email not contact list sizes like other software like Convertkit and Getresponnse.
SendInBlue pricing based on email volume.
- User can send up to 300 emails each day
- They have a monthly limit of 9,000 emails
- Unlimited number of contacts
Lite plan: 19 Euros per month
- User can send up to 40,000 emails in a month
- There is no limit on the number of daily emails
- Unlimited number of contacts
Essential plan: 29 Euros per month
- Up to 60,000 emails per month
- No email sending limit
- You can’t add logo on emails
- Unlimited number of contacts
Premium plan: Start from 49 to 129 Euros per month
- Up to 120,000 emails per month
- No daily email sending limit
The user gets access to advanced automation features plus a limitless number of contacts
Generally, the plans are flexible. SendnBlue does not offer a money-back guarantee. The free plan should be enough to tell you if their service is right for your business before you upgrade to a paid plan
Click here to learn more about SendInBlue
Mailjet is a renowned email marketing service; with this tool, you can conveniently craft a promotional SMS, marketing campaigns, email newsletters at best prices. Mailjet allows you send up to 6000 emails every month with its free email marketing service. It delivers emails to subscribers with speed.
The lowest-paid plan is $9.65 per month, which allows you to reach 30,000 subscribers. The premium plan goes for $20.95 per month. The features you will enjoy in this plan are fast delivery of emails and SMS, email marketing automation, segmentation and integration, transactional SMTP emails, and newsletters.
With the email samples and templates, you can create a creative newsletter. Mailjet also aids collaboration; you can work with your team using this service provider.
As a small business owner, a Mailjet is a tool that drives the growth of your business. It has templates and tips that help you create a catchy newsletter. Emails sent will reach your customers’ inbox promptly. If you have a huge contact list in different countries with Mailjet, you can reach people in 55 countries of the world.
Which Email Marketing Software Is The Best?
The types of email marketing service you choose determine how efficient and effective your marketing campaigns would be. From the best email services that we have carefully selected and listed above, here are our recommendations.
From an expert’s viewpoint, if you own an online store or eCommerce site, Drip is the choice. For a new startup, new blog and small business just developing, Getresponse and Active Campaign may be the best.
If you into a business that requires collaborate with a lot of people and build a vast network, Mailjet is the most suitable email marketing service. You can enjoy excellent deliverability, team collection, and many other features at an affordable price.
As a business owner looking to combine SMTP bulk emails and SMS messages, SendinBlue is our top pick, and it allows you to send emails and SMS using a single interface.
For experts at creating contents and professional bloggers who need an advanced platform to reach more people, ConvertKit is our top pick.
If you’re a beginner without an email list, Active Campaign is a better option. You can start as low as $15 and get access to all the features such as autoresponder, automation and more.
Pro Tip: Fast Ways to Get More Email Subscribers
Getting a huge number of email subscribers is next to choosing the best email marketing service. You build a massive list of subscribers using OptinMonster. This tool helps you convert ordinary web visitors to subscribers; it has fantastic features that help you grow your email list significantly.
Try OptinMonster today, and you’d be amazed at how much subscribers you can harvest. Most renowned brands you know make use of OptinMonster.
It is a powerful opt-in plugin to create high converting lead magnet to build your list. You can check their official website to learn more.
How to Improve Your Email Deliverability
Here are tips that will help you improve your email deliverability;
- Avoid using generic Gmail or email address for your business.
- Have a professional email address.
- Have a personalised email where users are segmented.
- Send targeted emails to users based on their interest.
7 Benefits of Email Marketing
- Reach More Audience: Email marketing allows you to reach a wider audience. Just by sending a commercial email which contains details about your business that can convince customers to patronise you, you drive relevant clients to your suite or customers to your business.
- Email Marketing allows you to reach a target audience: Through email campaigns, you can create a direct marketing channel that will enable you to reach a targeted audience.
- It drives business growth: Email marketing is one of the effective ways to drive business growth. Many businesses take email marketing as a priority in their online business; the reason is not far-fetched. Email marketing has a significant impact on business growth, especially startups.
- Generates revenue for small businesses: The purpose of using email marketing to advertise your business and products is to have more sales.
- Easily accessible and reduces costs: You do not need a vast number of people before you can start email marketing. There are many email marketing platforms that you can access at a little cost.
- It enhances business credibility and trustworthiness: Aside from that email marketing allows you to reach your target audience more effectively. It is a way to convince your audience that your business is credible and your products reliable.
- Email marketing is fast, efficient and safe: If you want to reach a large number of people without wasting much time or sending too much money, you should consider email marketing. Personalised messages are delivered to the target audience very fast using email marketing service.
Still in Doubt?
With all the appealing benefits of email marketing services listed above, wouldn’t you prefer to promote your business using email marketing?
Wouldn’t you want to build a meaningful and direct relationship with your customers? If all these and more are what you hope to achieve, then, email marketing is the way.
If you have any question about the best email marketing services, kindly let us know from your comment.
You can learn more about how to start email marketing to grow your business