The 6 Steps To Build A Sales Funnel That Converts [Infographic]

The Complete Guide to Build Successful Automated Sales FUNNELS that Convert Leads to Customers.

Sales funnel is a must for any companies who want to build a relationship with customers. It helps you to generate more leads and grow your business.

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If you are looking for an easy way on how to build a sales funnel from scratch, the Infographic below shows steps to build high converting sales funnel to generate leads and convert them into raving customers.

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6 Steps To Build A Sales Funnel That Will Convert Visitors To Customers

The guide below will help you create sales funnel or use it optimises existing ones, to generate more leads to grow your business. Below are the six necessary steps required to build sales funnels:

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Step 1: Find Your Dream Customers

Before you start to build a sales funnel, you need to identify your dream customers. It will be challenging to target and convert leads to customers if you don’t know what they want, where they hang out. You need to understand your target customers before you can build sales funnels that can convert visitors into leads.

So, the first step is to find your dream customers through research and find answers to the following questions:

  • Who are your dream customers?
  • What is their interest?
  • Which platforms do they use?
  • What are their pain points?
  • What problem do they want to solve
  • What offer will you use to attract them?

The above questions will help you understand your dream customer and provide a solution to solve their will help you position your product and service effectively.

Related:How To Create An Intelligent Automated Sales Funnel That Will 10X Your Profits

Step 2:  Pre-Frame Bridge

Once you know your dream customers, the next step is to create a pre-frame bridge. A pre-frame bridge is a piece of information to create awareness about your brand and product. It warms up your visitors first in other to be more receptive to your offer.

It is a bridge that pre-frames visitors before they get to your landing page or opt-in page.

The following work better to pre-frame your Audience about your business and product:

  • Survey
  • Blogs
  • Videos
  • Emails
  • Podcast
  • FB Live

Step 3: Lead Magnet

The next step is the lead magnet. The goal is to get people to your list in exchange for their email address.

It needs to be high-quality material that has value to the readers.

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Types of Lead Magnet

  • Checklist
  • Cheatsheets
  • Free course
  • Video training
  • Audio files
  • Quality eBook
  • Webinar

Identify Potential Buyers

After a visitor has subscribed to your lead magnet, it is essential to separate those who are seeking freebies from people who are ready to trade their credit card.

Offer them something of value that will hook them. A low ticket offer of four to seven dollars range works better.

You low ticket offer may be:

  • One Dollar Trial
  • Tripwire
  • Free-Plus-Shipping

The goal here is to find a potential buyer among your subscribers and separate them from people who are only seeking free offers.

Step 4: Getting Traffic to Your Pre-Frame Bridge

Now that you have identified your customers, you know what they want and how you can hook them to subscriber to your list.

It is time to drive traffic you’re your pre-frame bridge to create awareness about your product and offer them a gift in exchange for their email address.

Your traffic strategy may include:

YouTube Videos

YouTube is one of the best places you can find your dream customers and drive them into your page to subscribe to your list. If you can create videos about your business and product or service, then you can get thousands of leads.

Blog Post

Another great way to pre-frame your visitors is a blog post. It works better if you can create a post that can go viral. You can share your post on social media such as Facebook, Pinterest and Instagram.

Affiliates and Joint Ventures     

Affiliate and joint ventures are a great way to reach thousands of visitors. There are many places you can find a joint venture such as warrior forum.

PPC Campaign

If you want to get targeted visitors without wasting much time, then you may consider the PPC campaign. You can get a quick result if you have money to spend.

Influential Marketing

Influential marketing can drive more visitors to your website if you know influence in your niche. They can help you promote your website and drive traffic to your pre-frame page to convert them to leads.

Social Media Advertising

It similar to PPC, and a lot of top marketers are getting thousands of traffic from social media advertising. The most common social media advertising are Facebook, Instagram and Pinterest.

Search Engine Optimisation (SEO)

Search engine optimisation is one of the best and easiest ways to drive targeted traffic to your website if you are an expert in SEO. Organic traffic converts better and which SEO, you can quickly generate leads and turn them into customers.

Email ads (solo ads, banners etc.)

Solo ads also work if you can find the right solo ads vendors.

Step 5: Educate And Engage Your Customers

The goal is to build a relationship and trust so that they can develop an interest in your product or service.

Your audience engagement and lead naturing strategy may include:

  • Creating relevant blog posts
  • Creating engaging videos
  • Question & Answer
  • Free training
  • Promoting your latest blog posts by email
  • Social media post (Facebook Group)
  • Podcast
  • Email sequences

Step 6: CORE Offer

After you have nurtured your leads and turn them to customers, they have developed an interest in your product or service. The final action is to introduce your core offer.

Your CORE offer may be:

  •  High-ticket coaching
  • Online course
  • Monthly membership program
  • Software
  • Ticket to your premium live event

Include the following into your sales page to Increase conversion:

  • Benefits NOT features
  • Urgency and scarcity
  • Active call to action (CTA)
  • Social Proof
  • Testimonies
  • Bonuses

The goal is to turn customers into raving fans by over-delivering value. Helping customers achieve their goal from what you teach is the real win. Just like Jeff Walker of product launch formula, through a high converting funnel, he engages his customers during the launch and sells millions of dollars every year.

Go out of your way to help.

Now, it doesn’t end there. Continuity is the sole of a business. Here is the list of best marketing funnel books to help you.


Now that you understand the six basic step to build a sales funnel that can convert visitors to customers. Go and build your first funnel or optimise the existing one.

If you’re into eCommerce business, you can get more result by build a sales funnel to collect the data of your customers. I know a lot of people who are making 5 to 6 using high converting funnel to sell high ticket eCommerce product. This also works great if you’re dropshipping.

Recommended Tool And Training To Build a Sales Funnel

If you have any question about how to build a sales funnel infographic, kindly share it from the comment.

Read my Clickfunnels honest review to learn more about the Clickfunnels features. You can also check my Knowledge broker Blueprint review.

Oyundoyin Anthony is a blogger and an affiliate marketer that offers helpful contents to people who are looking for different products for their needs. He enjoys helping people to achieve success in their business.

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