12 Best Sales Funnel Books For CEOs & Marketers In 2024

sales funnel books

Want the best sales funnel book to learn how to build successful funnels for your business?

We shared some of the best sales funnel books for a marketer who wants to grow their business using a sales funnel.

If you’re selling any physical or digital products, you know how important it is to present your offer so that people will not find it difficult when they want to buy it at the checkout.

>>Check Clickfunnels 2.0 plus a 14-day free trial

You need to understand better how the sales funnel works and how you can create conversion funnels to grow your business.

And that is the reason I share the list of the best books on the sales funnel.

If you want to grow your business faster than you think, you must learn how to design high-converting sales funnels to increase conversions.

NOTE: You can join the Your First Funnel Challenge program by Russell Brunson. This is one of the training online that teaches you how to grow and scale up your sales using a conversion funnel.

These marketing funnel books will help you to market your product, find new ideas, understand the sales funnel process and more.

To become an expert, read at least a few sales funnel books to improve your knowledge, confidence and marketing skills.

When I first read the Dotcom Secrets book, I was blown away by how Russell takes its software from ZERO to over $100 million within three years.


Dotcom’s secrets book helps me to understand how to build high-converting and profitable funnels that are 3x my sales.

Below are the best books on creating and implementing sales funnels.

Top 6 Marketing And Sales Funnel Books

 Best Sales Funnel Books In 2024

The #1 best book on creating and implementing sales funnels is the Dotcom Secrets Book.

1. Dotcom Secrets Book

sales funnel book

Dotcom Secrets book by Russell Brunson is the best sales funnel book, and the book has helped hundreds of thousands of people grow their businesses through the sales funnel.

Russell Brunson founded Clickfunnels, the number one sales funnel software in today’s market.

If you want to grow your business with a funnel, then the Clickfunnels tool is a must.

Start 14-Day Clickfunnels free trial

Who Are Those That Need Dotcom Secrets Book?

Almost every market needs to build a sales funnel to grow its business, which is why the Dotcom  Secrets book is essential.

Local Small Business
Info product
Networking marketing
And more

What Is DotCom Secrets All About?

dotcom secrest book by russell brunson

The Dotcom book is about how to structure your company’s product and service to allow you to double and even triple sales from the same visitors.

It shows you how to communicate with your customers to give you money as you provide them with more value.

Once you master the foundational concept of the Dotcom secret book, you will understand the phase of the sales funnel and explore the building blocks you need.

You will learn the seven core sales funnels Russell Brunson used in all his companies, plus all the sales scripts he uses to convert people at each stage in those funnels.

When you implement all these secrets, you can transform your business and website from a one-dimensional company into a three-dimensional sales and marketing machine that allows you to beat your competitors.

It will help you acquire unlimited customers, make more money and serve more people.

Inside the new Dotcom Secrets book, Russell shares 28 secrets to help you use funnels to grow your company.

If you’ve read any of Russell Brunson’s books in the past, such as Expert Secrets or NEW Traffic Secrets, then you already know the POWER they hold and the impact they can have as you’re growing and scaling up your business.

DotCom Secrets New Book Revealed

Russell spent MONTHS rewriting and updating his original DotCom Secrets book, adding around 60K words in new content.

This is practically a new book.

I was glad and so excited to be able to order the book.

Get Your FREE Copy Of DotCom Secrets Now

The fantastic thing about this book is that you can also get the audio version RIGHT NOW. This option will let you download it and start listening today.

If you’re ready to build sales funnels for your business and want to learn the step-by-step guide, then Dotcom Secrets is your answer.

After reading this book, I can guarantee you that you can build high-converting sales funnels that can 2x, 3x and even 10x your conversions and sales.

And remember, the Dotcom Secrets book is FREE, so make sure to get your copy now

2. Expert Secrets Book

traffic secrets book

The second best sales funnel book is the Expert Secrets book by Russell Brunson, known as the KING of the sales funnel. The Expert Secrets Book is the best-selling book and his first book, Dotcom Secrets.

Inside the Expert Secrets book, Russell shares all his secrets on finding your voice and creating a message that will connect with your customers and audience, so you can convert more visitors into buyers and serve more people.

What Is Expert Secrets Book?

Expert Secrets Book is a book that helps you find your voice and give you the confidence to become a leader. It shows you how to build a mass movement of people whose life you can change positively.

Expert Secrets is one of the most comprehensive marketing books that has helped countless entrepreneurs to build their mass movement and find their voices to become experts in their field.

You need the Expert Secrets book if you’re selling any product online and want to sell more without getting any extra traffic.

Russell shreds 19 secrets to help you convert your online visitors into raving customers.

You can claim the Expert Secret book for free and get all the bonuses.

Are you ready to change your company from a transactional business into a transformational movement?

This book will guide you.

After reading this book, I learned how to create true fans and build my followers. No matter any niche or market you find yourself in, you can create true fans and build a huge following that you can serve while still growing and scaling up your business.

This book is a game-changer for people who have a business and want to improve it. And also for anybody who wants to become an expert.

Get Your FREE Copy Of Expert Secrets Book Now

3. The Traffic Secrets Book

traffic secrets book

You know Russell, one of the top entrepreneurs of our generation. He just released his new book Traffic Secrets, and in less than 14 days, he sold over 45 thousand copies.

I’ve been waiting for this book and eventually ordered it because it contains evergreen strategy and long-term stuff that I can use to build a list of buyers and followers in record time.

Get Traffic Secrest Boo For Free Now

No matter what platform you use to drive traffic, including Google, YouTube, Facebook, Instagram, Podcasts and others.

Russell shares the same strategies he used to take his company, Clickfunnels, from zero to over $100,000,000 in revenue in just three years.

When you order the Traffic Secrets book, you get the same traffic formulas, scripts, and blueprints he shares with his Inner Circle, ClickFunnels Collective students, and Two Comma Club members.

Inside the Traffic Secrets, you will identify exactly who your “Dream Customer” is and know precisely how to serve them.

This book lets you know WHERE your dream customers are HIDING, so you can find them and drive them into your funnels.

Russell revealed the BEST type of traffic on the planet and the #1 way to SAFEGUARD your business against any Google slaps, FB snaps, or algorithm changes that come your way.

There is more to learn from this book. If you know your funnels and your websites are not getting enough traffic that can convert into sales, then it is time to learn from the expert how to drive millions of traffic to your offer and 10x your conversion and sales.

Check the FREE Traffic Secrets book

 4. The 1-Page Marketing Plan

one page funnel

This book is about getting new customers, making more money, and standing out from the crowd. It is a great sales funnel book by Allan Dib.

You know that to build a successful and profitable business, you need to stop doing random acts of marketing and follow a reliable and well plan for rapid business growth.

Creating a marketing plan has been time-consuming and challenging for many people, which is why it doesn’t get done.

Allan Dib reveals in The 1-Page Marketing Plan a marketing implementation breakthrough that makes creating a marketing plan simple and very fast.

This is a single page divided up into nine squares. With this single page, you’ll be able to map out your intelligent marketing plan and go from zero to hero in marketing.

It doesn’t matter whether you’re just starting or an experienced entrepreneur; this 1-Page marketing book is the fastest way to create a marketing plan that will propel your business growth.

The 1-Page Marketing Plan sales funnel book covers the following:

  • The simple steps to get new customers, clients, and leads and make more profit.
  • Why following a big business marketing style could kill your business and strategies that work for small and medium businesses.
  • How to close sales and have prospects begging you to take their money.
  • A simple step-by-step process for creating your marketing plan that is one page
  • How to crush your competitors and make yourself in your niche.
  • How to get incredible results on a small budget using the secrets of direct response marketing no one has ever taught.
  • How to charge more for your products & services and have your customers thank you.

To learn the best ways to sell more of your product and service using a sales funnel, you may need to check the 1-page marketing plan sales funnel book.

The best thing about this book is that it has almost 1,717 ratings on Amazon when writing the content.

5. Invisible Selling Machine

sales funnel books

Invisible Selling Machine is a great sales funnel book by Ryan Deiss of a digital marketer. He is well-known when it comes to selling and marketing digital products.

Want to learn how you could automate your entire sales process and make sales while you sleep at night?

Thanks to marketing automation tools with a handful of wisely crafted email messages. Generating sales while you sleep is not only possible; it’s absolutely simple.

In the Invisible Selling Machine book, Ryan Deiss walks you through all 5 phases of the customer/ prospect lifestyle.

He also shows how each step can be automated to invisibly convert visitors into leads, lead into customers and customers into raving fans.

 The book is for the following:

Small business owners
 Startup founders
Marketing professionals
Speakers etc

In short, if you want to grow and scale up your business, this book is for you.

Check the Invisible Selling Machine sales funnel book on Amazon

Now that you have access to the best books on the sales funnel, and if you’re thinking of growing your business through funnels, you can check one of the best, if not the best, sales funnel software, Clickfunnels, to design your funnel.

Clickfunnels is a popular tool for building a high-converting sales funnel for your business. You can check Clickfunnel pricing here to learn more.

How To Make Your Funnel Convert

Without a good writing sales copy that can convert visitors into leads, your funnels may not convert. And this is the main reason you need to learn how to write sales copy for your funnel or hire a copywriter.

There are many books you can read and become an expert on, but one of my favourite books is the Copywriting book by Jim Edwards.

I included this copywriting book to the sales funnel books list so you can learn how to write a well-crafted sales copy that sells.

6. The Funnel Hacker’s Cookbook


As its name implies, the Funnel Hacker’s Cookbook is among the best books written by Russell Brunson, and he gives his top 22 Sales Funnels For FREE Inside of the funnel cookbook.

You will access 22 sales funnels to apply to your online business.

You will also get most of the Russell training on creating a high-converting funnel for any market or niche.

Russell Brunson has written many sales and marketing books, and thousands of marketers and entrepreneurs know him as a KING of the funnel.

Get a copy of the Funnel Hacker’s Cookbook now, with 22 FREE Sales Funnel Recipes to grow your business.

7. Copywriting Book


If you’re a marketer, startup or entrepreneur who wants to get more clicks, sales, and profits from your funnels, webinars, and sales page, here is a great new FREE book.

Note: You may want to check the copywriter tool Funnel Scripts to write all your copy and double your conversion.

For those that have a hard time coming up with sales copy from scratch and want to become an expert at writing ads, emails, and sales letters, this brand-new book – “Copywriting Secrets” is what you need.

>>Get Copywriting Secrets book for free now

The book reveals simple ‘plug &’ play’ copy formulas to help you get more leads, sales, subscribers, and fans without having any copywriting experience.

This new book, by copywriting expert Jim Edwards, hands you proved blueprints and formulas on a silver platter you can use instantly to get better results with all your:

Sales letters
Video sales letters (VSLs)
Webinars and live videos
Facebook ads
Emails teasers and follow-up funnels

No matter what you sell, this copywriting book is your goldmine of proven copywriting advice, examples, formulas, and blueprints you can immediately use to get results no matter what you sell.

The great news is that you can get the Copywriting Secrets book is FREE.

Lastly, the book reveals how everyone can use the power of words to get more clicks, sales and profits in any niche or market.

Now that you have a great book at hand to write copy that sells, your funnel may not be useful and convert without getting traffic.

You need to learn how to drive targeted traffic to your sales funnel to generate leads and customers before you start getting sales.

Even if you’re a genius in sales copy or the best copywriter in the world, you won’t get any results if your funnel does not receive visitors or traffic.

Only people who see your funnel will subscribe to your offer. That is why learning how to drive targeted traffic is paramount in any online business.

8. The Sales Funnel Book v2.0

the sales funnel book

Almost all the markets, such as E-commerce, coaches & consultants, digital products businesses, and even brick & mortar, are implementing sales funnel.

And the question is, how can you effectively implement a funnel into your business?

And that is what The Sales Funnel Book teaches.

You will learn the strategy to help you plan, build, and implement sales funnels that automatically increase your subscribers, leads, and customers, allowing you to build a strong relationship with them to sell more!

Below are a few things you’ll learn inside The Sales Funnel Book v2.0:                   

You will discover the 6 phases of the Macro Sales Funnel

You’ll understand the 3 significant benefits of the Driven Sales Funnel Strategy.

This strategy you’ll learn does not depend upon any technology, and it may be the last marketing strategy you will need.

You will also discover the “Main Series” to help build and maintain the relationship with your audience while spreading awareness.

The main series will show you how to stealthily promote a specific offer for a week and not bore your audience.

Long Course – You will learn how to create a perfect offer and other resources that dripped to your audience over a long time, making a natural progression to selling your various programs.

They also share some tips about Micro Sales Funnel, such as:

Copywriting Formulas
And so much more!

If you want to grow your business with sales funnel and marketing automation, then grab The Sales Funnel Book v2.0

9. Lead Funnels Swipe file

lead funnel files

What if you can get your Swipe File of 106 Lead Funnels to get more Ideas for Your Next Lead Funnel?

This is one of the best lead generation books that will show you the exact method to generate unlimited leads and convert them into customers.

Below are a few of what you will learn in this book.

  • Step to create the perfect landing page
  • The secrets behind the 2 and 3 Step lead funnels
  • Simple strategies to get your prospect to give you their email AND phone number
  •  Learn the secrets behind making ‘ice-cold traffic’ fall in love with you
  •  How to create lead magnets that your audience BEGS for
  •  The simple step to model any landing pages so you can go LIVE with your funnel in just 5 minutes
  • And more

I like the lead funnel book because you can take any of the 106 funnels, landing pages, and bumps inside the Lead Funnel Swipe File and model them to fit your business.

The lead funnel works with any market or niche, such as follows:

Social Media
​Gym Owners
And more

10. Five-Figure Funnels

7 figure funnel

The Five Figure Funnels book explains how to sell marketing funnel services for Five Figures in any market or niche step by step.

The Five Figure Funnels book is for funnel builders, marketing agencies and anyone else interested in building marketing funnels and selling them to customers.

The boo started that you only need to follow the 6A Framework. You will understand how to attract higher-paying customers, define a profitable niche and sell more funnels to your customers.

Even if you have no experience with a sales funnel, this book will outline the process of creating and selling marketing funnels for five figures.

Mike is the world’s #1 sales coach for funnel builders, teaching people how to discover hidden benefits to their products that are so compelling to sell more.

If you want to learn from an expert in funnel building, then grab a copy of the five-figure funnel now

11. Network Marketing Secrets Book


Inside the Network Marketing Secrets free book, you’ll learn about the Funnels that run 99.9% of ALL successful network marketing companies.

It reveals the steps to use Sales Funnels To Grow Your Network Marketing Team and sell more of your products.

This is a great way to learn how to grow your networking team and make more sales if you’re in the Network Marketing niche.

12. New Sales. Simplified

New Sales. Simplified

Another excellent marketing book is New Sales—a simplified book.

The book is packed with the tested process, strategies and anecdotes. It offers a proven formula for prospecting, developing, and closing deals.

The New Sales. Simplified reveals how to:

Identify a strategic list of genuine prospects for your business

Write a compelling, customer-focused sales story that can 10x your sales.

Use email, voicemail, and social media to get more clients and grow your business.

New Sales. Simplified. is about overcoming buyers’ by establishing trust.

The new sales. The simplified book will help you choose the right targets and build a winning plan to pursue them.

Best Sales Funnel Books: Conclusion

Here we go.

I have revealed some of the best sales funnel and marketing books, and make sure you choose any one or two to read.

I recommend starting with the Dotcom Secrets book.

I read the book, and it has helped me in my business. I understand how a sales funnel works and how to build a funnel that can convert nicely and make more sales.

The best way to grow your business is to learn how to generate leads and convert them into customers.

The Sales Funnel Book teaches the strategy to help you plan, build, and implement sales funnels that automatically help you to build a strong relationship with your subscribers, leads, and customers and allow you to sell more.

Every online business needs to build a sales funnel to grow its business. Your business needs a funnel to generate leads and sales and build a strong customer relationship.

Creating a sales funnel for your business is a great way to build a relationship with your customers who are ready to buy whatever you’re selling.

Thanks for reading my best sales funnel books to review, and I hope you learn something that can help you in your business.

Now is your turn.

Which best sales funnel books have you read that help your business?

Alternatively, if you have read any marketing funnel book and want us to add it to the list, kindly let us know.

Best Course On Creating Effective Sales Funnels

Many courses teach you how to create sales funnels for your business. Most of the funnel training was created by funnel experts, so you can be assured that they will guide you to master everything about funnels.

You First Funnel Challenge Program

Whether you want to become a funnel builder or use it for your business, the Russell Brunson funnel challenge is a great place to start.

This is a challenge by the Clickfunnels team, and you get access to all the training and learn from legends in the industry.

You can join the Your Fist Funnel Challenge today to become funnel experts helping your business and other local businesses.


What are the best books on creating a funnel?

The best book on creating a sales funnel is Dotcom Secrets book by Russell Brunson. Russell explained how to build a successful funnel to grow your business.

What is the best course or book on creating effective sales funnels?

The best course and online training on creating effective sales funnels is One funnel away challenge, while the best book on creating effective sales funnels is Dotcom Secret Book.

What are some good books for creating online marketing funnels?

Some good books for creating online marketing funnels are:

Dotcom Secrets Book
Swipe lead funnel
The Sales Funnel Book v2.0
The Funnel Hacker’s Cookbook
Invisible selling machine

What is the Russell Brunson book for sales funnel?

The Russell Brunson book for sales funnels is Dotcom Secrets. The book is mainly about how anyone can use a sales funnel to grow their business.

The book contains all types of sales funnels and how you can design any funnels for your business.

Do sales funnels work?

Yes, the sales funnel worked and it is one of the best ways to generate quality leads for your business. It has proven to be the most effective way to convert leads to customers and build relationships with them.

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Disclaimer: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed in this best sales funnel book content are my own and not official statements of ClickFunnels or its parent company, Etison LLC.

Oyundoyin Anthony is a blogger and an affiliate marketer that offers helpful contents to people who are looking for different products for their needs. He enjoys helping people to achieve success in their business.

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