Semrush Review 2019 :21 Way To Increase Traffic and Spy On Your Competitor.
Hey, welcome to my SemRush review. In this review, I’m going to share with you how you can leverage the power of SemRush SEO tool to get more targeted keywords, find low hanging keywords with low competition, and how to use other Semrush features to outrank your competition.
I believe you will agree with me, that getting traffic is the most difficult aspect in online business.
But if you still not agree, you know competitors is another thing when it comes to getting traffic from search engines.
If you find yourself in a profitable or evergreen market, there is chances that most of the big websites are on the first page of Google and they are getting almost 75% of search engine traffic.
But, don’t be discouraged.
In this post, I am going to show you my simple and little known strategies to steal your competitor’s traffic, backlinks even their content strategies.
Then, after reading this post, you will be able to apply it to your site and get noticed by Google and other search engines. This only requires a simple but powerful tool called SemRush SEO tool.
SEMrush SEO Tool Overview
A complete guide to SEMrush tool to extract data of your competitors.
Everybody want traffic from Google of course I do and you too, if not, you will not be reading this article.
Yes, it sounds amazing.
You will learn how to use Semrush for keyword research in the following ways:
Analyze your website, to find out which keywords are giving traffic, number on Google search etc.
Your Competitors: Since you want to know where your competitors are getting traffic, keywords and the number of backlinks and how they are getting them.
Keywords: This is very crucial, how to use SEMrush tool to find golden keywords for your site and drill down into long-tail keyword. Semrush is one of the best if not the best keyword research on the internet.
Organic Ranking: With this tool, you can spy on your competitors ranking and find out which keywords are given them the most traffic.
Link Building: Learn the secrets behind link building by spying on your competitor’s link building strategies.
Advertising: Want to know where your competitors are making more money, the keywords they use to advertise on Google. This amazing tool will reveal everything you need to know about your competitor’s advert.
Now, you know how SEMrush can help you to get result with little or no effort. We will look into each section and see how it can help to improve your own site at the end of this article.
What is SEMrush SEO Tool?
SEMRush is an SEO tool designed specifically for finding keywords, Identify backlinks and to audit the entire website. It is a tool designed to optimize sites, Identify traffic source, data and information about any website.
With this tool alone, you can get access to all the necessary information such as traffic, backlink, keywords advertising research, displaying advertising tool, SEO writing assistance etc. It is one of the most comprehensive SEO tools with advanced features you can’t find elsewhere.
1:Use SEMrush To Optimize Your Site
The first thing to do is to optimize your site. This will give you an idea of what to do and the types of result you are looking for. Use SEMrush tool to audit your site.
Create an account and a project. If you have an account, just log in and click on create a project, enter your domain.
In less than 5 minutes, you will see the result of your site audit. Time may depend on the site.
As you can see, starting from site audit to position tracking, SEO Ideas, Backlink audit, PPC keyword tool, Ads builder, Organic traffic insight, Link building, Content Analysis etc.
I click on onsite audit, below was the result I got.
Take a look and see what you can do if any, make sure to save it before you move to the next step. At the right-hand side at the top, you can click save as PDF
2.Collect Website Data
You can also find out how your website is performing. This is very important, you will be able to know where you need to improve on your site.
Head to SEMrush, on the search bar, type your website name without Http or www. Make sure it set to domain overview. You can change the country, by default is the US. Click on search.
This will show you almost everything about your site, from traffic, keywords, backlinks, competitors and more.
The result shows organic traffic, the number of keywords, traffic cost and backlinks.
The next step now is to check the SEO tool and see more result.
3. SEO Tool Ideas
This is where all the site page can be analyzed, and see where there is a need for SEO improvement on your site.
So, let go back to the project. Click on SEO tool ideas and select the location. Let use my site as an example.
Backlinks Audit Tool
From Dashboard—Project-entrepreneursclass.com-Backlink Audit.
The tool analyzes my website backlinks. The tool makes it simple to identify both follow and non-follow backlinks. Also, you can find out all the toxic backlinks which can have a negative effect on your site ranking. This too is a game-changer when it comes to SEO.
You can remove, Disavow backlink at the same time find lost, broken & found backlinks.
The image above shows the lost backlink from my site.
4. Identify the number of backlinks pointing to your site.
You can find out all the site that links to your website. This is very simple, copy your site URL without Http and www and paste it on the search bar, make sure you select domain overview beside the search bar.
At the left-hand side, click on backlinks.
From the image above, we can see the number of backlinks, referring domains, referring IPs, domain score and trust score. To find out where all the backlinks came from, Click on the referring domain. Also, the tool shows us the ratio of Follow Vs Non follow backlinks.
At the bottom, you will see the TOP ANCHOR terms of your site.
5. Identify Organic Search Position
To do this, click on organic search at the left side.
With this tool, you can identify all keywords that sending traffic to your site, their position on Google and the volume of each keyword. This will really help to know the keywords to target when upgrading your contents.
You can find more keywords using this method to include in your content when you are upgrading old content.
6. Identify your competitors
SEMrush tool beyond keyword research, it is a complete SEO tool. At the left side, click on competitors, the tool will bring all your competitors in less than a minute. To find out about your competitor such as backlinks, keywords, contents etc. Later on this.
There is more information you can find here. I believe that the essence of this is to find how to outrank or steal their strategies to get a better result. Let go more in-depth to find out more about your competitors.
Take a look at all competitors and choose any three to analyze. Let look at one of my site competitors for this tutorial.
7. Identify Your Top Organic search Competitors
Click on any of the sites on the list, it will open to a domain overview of your competitor. You can find a lot of information about your competitor’s site such as organic search, backlinks, paid search, their top keywords and more.
8 Check Your Competitors Organic Search Performance
See how your competitors are raking all the traffic and find out how you can steal their traffic. You need to deep down into their insight organic search performance.
On the same page at the top right-hand side, click on organic search.
From here, you can find your competitors’ top keywords. On the overview page, you can get a list of Keywords that are performing very well. This will show you the types of keywords that are given more traffic.
Take more time to look at it, you can even download the entire report. There are chances to get golden keywords that you have not even come across.
You can repeat the process for other competitors.
9.Identify Your Competitor Top Performance Keywords
The competitor’s top performance keywords are the keywords that are given the highest traffic. You can find more keywords related to the competitor’s top performance keywords.
Click on any keyword, it will take you to another page where you find a list of more long-tail keywords.
You can also use this method to find their top-performing contents. For example, from the image above, click on the first result, it will open to a new page where SEMrush lists the top 20 website ranking for the keyword.
Just click on the first on the list, will take you to the site where you can find out what they include in the article.
SEMrush Keyword Research
When it comes to keyword research, SEMrush is among the best. Not only to find low hang keywords that can easily rank on Google, but you can also use it to spy on your competitor’s keywords. It is a tool for long-tail keywords research, cost per click data etc.
10. SEMrush SEO Keyword Magic Tool
The Keyword Magic tool is a tool to make your keyword research easier by giving you better results, with more data like CPC and Volume. You can also get more insight like Keyword Difficulty and SERP features.
Let use the magic tool to find keywords. At the search bar, select keyword magic tool. Enter the keyword and hit search. The result below shows the keywords for ‘’how to make money online’’
You can filter your search to get more in-depth information about the keywords such as exact match, broad match, phrase match, volume, SERP, CPC, word count and more.
All this can be done in less than a minutes. This is type of tool you need to add to your arsenal.
11. Get More Keyword Data
What makes SEM keyword research tool outstanding is the detailed keywords it provides. You can find low long-tail keywords within your target.
Let overview the keyword: ‘’How to make money online’’.
On the SEMrush search bar, select keyword overview, type the keyword and hit enter. It will bring out a result like this.
From the result, you can see the following features:
- Number of Results
- CPC Data
- Search Trends
- Current Rankings
- Phrase Match Keywords
- Related Keywords
In a matter of minute, you can have lots of information to help you make a decision. Deep down to find the list of keywords available.
12.Specific Keyword Research
On the same page, take a look at the list of keywords below.
We can use the above result to find more phrase match keywords. Click on phrase match to get more long-tail keywords related to our search keyword.
There are a lot of long-tail keywords to create your content and keyword ideas to add to your existing content.
Now you have hundreds of easy to use long-tail keywords right in your hand. You can export them if you like.
Find more keyword related to the search. To do so, click on a related keyword at the top.
13. Use the keywords To Find Content Ideas
Take a look at those search results, they are all phrases which are perfect for creating content specific to searches in your niche and having relevant long-tail keywords right at the core of them.
Find More Long Tail Keywords
From the above, you can drill down by clicking on any of the results. For example ‘’how to make money online as a teen’’. You can find more keywords related to it by clicking on it.
Here are more long-tail keywords on ’how to make money online as a teen’ to include in the content.
With the SEMrush tool, you can find thousands of long-tail keyword that are very easy to rank on Google with few backlinks.
Click on phrase match, here is what you will see.
Drill down until you find the perfect result. You can get the most specific, data-driven keywords for your niche site with as little as 6 to 10 minutes work.
14. Check Keyword Performance In Any Country In The World.
The amazing tool can help you track keywords and how they’re performing in any country in the world. This is very simple, let go back to our previous keyword research. ’How to make money online’’. It is not necessary to focus on only the USA. You can select other country of your choice, there are almost 130 different countries from the drop-down menu at the top:
Below are the keywords from the UK for ‘’how to make money online as a teen’’
You can find more targeted keywords base on the location. This is where SEMrush keyword beat others hands down. It has an amazing feature that helps you get a more global view of your keyword.
15.Discover Keywords You Didn’t Even Know Existed
At this point, you should have ideas of who your competitors are and why you need to know. This is very necessary and if you don’t know your competitors, one of the simplest ways to find them is to type any of your keywords into the search bar.
it will show you the list of keywords and top 20 sites that rank for the keyword. All the list of sites is your competitors competing for the same keyword.
I explained this before, you can go back and check.
There are keywords that your competitors are ranking for that you don’t even know they exist. One easy way to find out is to check your competitor’s keyword through their websites. This can be done using Domain vs Domain tool.
What you need to do is to enter the URL of your competitors to find out the types of keywords that are given them the most traffic and see if you can outrank them.
At the top, besides the search bar, click on the drop menu and locate Domain Vs Domain.
I’m going to run a search from one of the main competitors, benuonline.com and highaffiliateprograms.com.
Here is the result of the two competitors. You can do for other sites within your competition to find more keywords for your website.
These are the keywords your competition is getting the best traffic.
Some result may not be related to your site, just get rid of them and only select those you need.
Also, you can gather your top 10 competitors and check their top rank keywords. At the top bar menu, select domain overview, paste the domain into the search bar and click search.
At the left side, click on organic search.
You need to figure out why your competitors are ranking their site better than yours. It may be because they have better on-page and off-page SEO or they wrote better quality content that went viral than your own. If all these are the factors, then begin to focus on building quality backlinks and more content that will create those higher rankings for your site.
Get Organic Ranking Information
With SEMRush organic ranking tools, you can know where your competitors rank and how they did it. The number of backlinks to each page by tracking their site ranking.
16:How To Track Your Competitors Site Rankings
To get their entire site rankings, all you have to do is head to the dashboard and enter their domain (without the Http:// or www.) into the main search bar.
This will brings you all of their site information like you saw earlier. But, in order to see all of their rankings, follow these steps:
After entering the domain into the search bar, click search, then at the left side, click on organic search.
You can see that the tool shows the keywords and the position. This gives you details and what to do if you want to outrank them. There is a lot of information here such as keywords, position, CPC for keywords, URL of the post, Competitive etc.
Now, that you have identified how your competitors are getting traffic, it is time to take action and steal most of their traffic and outrank them.
17:Check how Competitive are the keywords?
On the same page, you can find out if it is possible to outrank the competitors buy to find out how many backlinks each of the page that rank for the keyword has. This can be done by clicking on the URL of each of the keyword.
From the above image, this link has 112 backlinks that links to the page. If I want to outrank this page, I will need to get more than 112 backlinks to my page. Once you know the number of backlinks you need to outrank your competitor, the problem solve. Build more and more authority links.
18. Check where they are getting BACKLINKS
One of the most difficult aspects of SEO is building backlinks, but if you know where to get then, then half of the problem solved.
On the same page, scroll down and you will see a few of the places where the competitor is getting backlinks.
The tool with show few of the referring domain of the competitor. This will be of help and know the type of anchor text used to rank on the first page of Google. With this method, you can easily steal all your competitors’ backlinks and their anchor text in less than 10 minutes.
19:Deep Down To Get all the website That Link to Competitors Site.
With the SEMrush SEO tool, you can drill down and get access to all the sites that link to your competitor’s website. Click on the backlink.
This is an overview of the backlink of the competitor site. The site has 7.9k backlinks from 127 referring domain and 134 referring IP. Also, the tool shows the domain score and trust score. There is more information you can gather.
Click on referring domain at the top to get the list of referring domain that point to the competitor’s site.
Here, you can see that Trust score and page score of each of the domain. You can also get to know their anchor text, know the site that gives follow and non-follow backlink.
Click on referring domain and the tool will show all the lists of the referring domains, the number of backlinks, country, TLD Distribution, index page etc. Play around and get more information you need to outrank your competitors.
This is an excellent tool and can really help you to spy on your competitor’s backlinks and steal their keywords.
As you can see it is very easy to know everything about your competitors site without any stress.
Check Advertising Copy of your Competitors
The information you get here can save you a lot of time, energy and money especially if you relying on paid advert mostly Google.
20.Know Your Paid Search Competition
You already know who your organic search competition is in this article, it is very easy to spy on your paid competition. You can add your domain into the search field at the top of the page and select advertising from the drop-down menu.
Entering your site will bring up all the paid search competition such as the number of keywords you’re in competition for, how much traffic is driven as a result and their ad spend. If you have not been advertising on Google, you may not see any result.
21. Find Your Competitor’s Recent Google Ads.
Want to know where your competitors are making more money, the keywords they use to advertise on Google and Facebook. This amazing tool will reveal everything you need to know about your competitor’s advert.
There are many areas where the SEMrush tool gives you more ideas such as the following: Social media is another factor Google considers in raking webpages, you may want to compare yours with your competitors.
Now that you know how this tool can help you, let now look at the pricing aspect of it.
SEMrush has three pricing plans. Pro, guru and business.
SEMrush Pro pricing
The Semrush pro cost $99 per month.
This plan works better for freelancers, blogger, marketer, startups with a limited budget
You can run your SEO, PPC and SMM projects with almost 28 advanced SEO tools. With this plan, you can know your competitors’ traffic sources, rankings, social media results etc.
The guru plan cost $199 per month. This plan is for :
- Growing marketing agencies
- The guru plan has all the Pro features plus:
- Branded reports
- Extended limits
- Content Marketing and more
The business plan cost $399 per month.
The business plan is for agencies, E-commerce and other businesses with the extensive web presence
- It has all the Guru Features plan plus:
- API access
- White-label reports
- Google Data Integration
- Sharing options PLUS extended limits
SEMrush Review: Conclusion
If you have never used SEMrush SEO tool before or heard about it, I strongly recommend it to start using it from today on and I’m sure you will have a great result.
I hope this review of SEMrush SEO tool help you on how to use the tool to find information about your site and competition websites.
Click here to begin FREE 7 days trial. It is very simple to use and in less than a few minutes, you will be amazed at the results. Get a trial and experience the difference.
In case you have a question on SEMrush review, kindly let me know from your comment and I will be glad to give you a better response.