Want to learn how to sell digital products and scale past $100k fast?
If yes, you’re in the right place.
When I was looking for an easy way to sell digital products and scale to $100K, I quickly realised two things: marketing strategy matters, and the platform you use really determines your success.
That’s the reason I recommend Jeff Walker’s free workshop, Product Launch Masterclass (PLF). It is a proven system that teaches you how to launch and sell digital products in a way that creates excitement, attracts buyers, and builds momentum.
But a strategy alone isn’t enough—you also need the right tools to bring it to life. For me I prefer the Kajabi Platform, an all-in-one platform where you can host your digital products, build your sales funnel, manage email marketing, and automate your sales process —all without needing multiple apps.
To make selling your digital products more effectively, leverage Product Launch Masterclass strategies with Kajabi’s powerful platform to set you on the proven path and scale past $100K fast.
In this guide, you will discover 9 proven strategies and marketing secrets designed to push you from your first sale to $100k and put you into scalable success.
These are the same techniques successful course creators and digital entrepreneurs use to grow their digital businesses.
No fluff, just practical approach tips you can follow starting from today.
Try the Kajabi Platform Free trial to sell your digital products.
So, let’s get started.
How to Sell Digital Products With These 9 Strategies
Selling digital products isn’t only about having a great idea.
It’s about planning, execution, positioning, and strategies. If you’re ready to turn your digital business into a six-figure income stream, these 9 secrets will show you how.
Step 1: Identify & Know Your Target Audience
The first step in selling digital products is to know your audience.
Before thinking of marketing or selling anything, you need to know who you’re selling to.
Many digital creators make the mistake of trying to sell to a wider audience.
You’re not selling to everyone; you’re just targeting people who are interested in what you’re selling.
The more specific you are about your audience, the easier it becomes to create marketing plans that convert.
NOTE: If you’re yet to create your digital product, read my complete guide on how to create digital products that sell.
How to define your target Audience
When you know your ideal customers’ pain points, challenges, interests, and goals, you can tailor your product descriptions and emails to speak directly to them.
It will make your product feel like the exact solution they’re searching for.
Create a customer persona
Consider your ideal customers’ age, goals, profession, and behaviour. Are they work-at-home moms, content creators, freelance designers, or influencers?
Ask yourself:
- What problem does my product solve?
- What solution does my product provide?
- Who needs that solution most?
- Where do they hang out online (YouTube, Pinterest, Instagram, TikTok, etc.)?
For example:
If you’re selling an eBook on how to start a profitable blog that makes money. Your audience could be entrepreneurs or students who want to make money online.
With this idea, you can create content that shows how your eBook can help them make money from blogging.
Nail a Clear, Scalable Niche
As a beginner, a wide audience sounds tempting, but it rarely converts.
Instead, precision is power.
Micro-niches have better conversions:
Think about it.
Fitness programs for busy moms, instead of just online workouts.
Understand their pain points: Use websites like Reddit and Quora to find real conversations and challenges.
Your goal here is to find a problem your audience is facing and make your product a solution.
Become the go-to expert: If you narrow your niche and offer valuable solutions, you become an authority.
Your audience will trust you with their wallet if you speak their language.
Pro Tip: The better you know your audience, the easier it will be to know where they are and sell to them.
Step 2: Price For Perceived Value
The second strategy on how to sell your digital product is to price for impact and value
To make your goal realistic, you need to set a price that’s not only fair but also hits your $100k target.
Why Perceived Value Is Your Profit’s Powerhouse
Pricing goes beyond numbers; it’s a signal to your customers. It says, This is worth your attention, your time, and your money.
The way you price your offer tells everything about how you value it and how people will value it.
What makes perceived value powerful?
Higher prices attract commitment, as people often associate a low price with low product quality.
Price it right, and people will see ROI and feel confidence and believe in the transformation your product provides.
Value stacking makes your product feel premium, and your audience will feel confident investing.
You’re not selling videos or files—you’re selling results.
How to Structure Your Product Price to Hit $100k
| Product Price | Units to Sell | Product Type |
| $49 | 2,041 units | Mass-market, low-ticket |
| $149 $297 | 671 units 337 units | Mid-tier, scalable funnel Solid offer |
| $499 | 201 units | Premium, high-ticket |
| $997 | 101 units | Flagship offer, top-tier |
Want to sell fewer units but earn more? You’ll need stronger positioning and an irresistible product that offers value.
Build a Premium Pricing Structure
Here is a stack strategy that works.
Core Offer ($487)
- 7-module course
- Live workshop
- Mastermind group or private continuity group
Clear transformation promise: (e.g., sell your digital product in 21 days or less)
Offer Bonuses to increase perceived value
- Private Q&A sessions
- Swioes files
- Checklist
- Free Weekly webinar
- etc.
Tips to Increase Perceived Value
Product naming matters: The $100k Playbook feels more premium than “Marketing Book.”
Introduce Scarcity: Use countdowns, limited numbers, discounts, etc.
Testimonials reinforce. Include social proof, reviews, and transformation stories.
Design speaks and attracts. Clear visuals, branding, and a well-designed sales page.
Step 3: Build a Magnetic Brand Voice
Make your product content feel like a conversation and not a lecture.
What Is a Brand Voice?
Your brand voice is the personality and tone in your content. It’s how your audience feels when they read your words, watch your videos, or engage with your ads.
Look at it from this angle. If your digital product were a person, how would it speak?
Bold and confident, like a yoga coach telling you to crush your goals?
Friendly and supportive, like an instructor guiding you gently?
Your brand voice is how you communicate with your audience. It is how you say things and not just what you say.
For example, two people are selling the same eBook.
One says: Buy now to learn marketing strategies
The second says, Ready to finally stop guessing and start selling like a pro?
The second one has a voice. It’s empathetic and confident, speaking directly to the audience’s desires.
Why Your Brand Voice Matters
In this crowded digital age, tone is your edge. It helps you:
Stand out from competitors with similar offers or products
Build relationships and connections with your audiences
Make your marketing feel like a live conversation, not just a pitch
How to Build Your Brand Voice
Below are easy steps to build a brand voice that sells your products.
1. Identify Your Audience’s Vibe
Are they professionals? Hustling Creators? Friendly beginners?
Match your tone to resonate with them.
2. Choose a Personality (Voice Archetype )
Expert: Confident, Authoritative, informative, trustworthy, knowledgeable
Best for: Courses and B2B products
Best Friend: Supportive, reliable, encouraging
Best for: Creator, brands and personal development
Coach: Motivating, encouraging,
Best for: Fitness, entrepreneurial guide, mindset, etc.
Choose one and let it reflect how you write headlines, product descriptions, and descriptions of benefits and connect with the audience.
How to Make Your Voice Sell
Here is how to combine your marketing with a voice that pulls readers in.
Use conversational language: Use everyday words instead of Jargon.
For example: Optimise your sales funnel vs. make your sales flow like a river.
Tell stories: Share your real wins, challenges, problems, or transformation journey.
Be emotionally intelligent: Tap into audience feelings like challenges, frustration, desires, and curiosity, and offer solutions.
Real-World Example
Let’s say you’re selling a guide on productivity for busy moms.
A robotic tone might say:
This guide contains 45 tips to optimise workflow efficiency for busy moms.
A magnetic brand voice might say:
Struggling to focus when your cat’s on your keyboard and the email is not sent? I got you covered. This eBook helps you reclaim your time without losing anything.
Make It Consistent
Once you pick your brand voice, use it in all angles:
- Your sales and website copy
- Email newsletters
- Product descriptions
- Landing pages
- Swipe files
- Instagram captions
This builds authority, trust, recognition, and emotional loyalty. It leads not just to clicks, but conversions and sales.
Step 4: Master The Art of Funnels
The fastest way to grow your business is to master how to sell digital products using a sales funnel.
Sales funnels are not only for marketers. They’re crucial to anyone selling online.
Lead magnet: Offer freebies that attract your ideal visitors
Email sequences: Nurture and convert cold leads into warm buyers
A well-designed funnel doesn’t just sell—it builds trust and relationships.
Building a high-converting sales page or funnel can help you scale from one sale into 1000 sales.
You might have created the most valuable digital products in your niche, but if your sales page sucks, your sales will suffer.
.Your sales page must capture attention, build trust, and drive action.
A high-converting funnel or sales page is just like your best salesperson—working to turn visitors into buyers.
What makes a better sales page?
Below are some key elements every effective sales page must have:
- Compelling headline
- Clear value and main benefits
- Effective and engaging product description:
- Social proof
- Clear Call to Action
Sales Page vs Funnel
A sales page is a single page that includes all the information and the buy button that leads visitors directly to the checkout page.
A sales funnel is a structured path designed to guide a visitor from initial awareness of a product to the point of making a purchase.
It is a visual representation of the customer journey, breaking the process into stages where they learn about the offer, develop interest, consider buying, and eventually convert into buyers.
It might include
- A landing page with freebies (lead magnet)
- An upsell or order bump after the initial purchase
- An email follow-up series to increase conversions
Tools to design a sales page or funnel
Pro Tip: Keep your page design clear and focused. Eliminate unnecessary links and guide visitors toward one goal—buy your product.
Step 5. Use Email Marketing to Convert Leads
There is no doubt, email marketing remains one of the best ways to promote your products and drive sales.
Not only that, it is one of the most powerful channels for selling digital products with high conversions.
It helps to build relationships, deliver value, and sell directly to your audience that has already shown interest.
Why does email marketing work better?
- Because you own your list and not, like, social media followers
- Email messages feel more personal and direct
- You can send an automated sequence that sells your products while you sleep.
How to get started
Build an email list with a lead magnet.
Create a free, valuable offer for your audience in exchange for their email address.
It could be:
- A checklist
- A short report
- A mini-course
- Tutorial
- Part of your product
Create an Automated Email Sequence
Once a visitor subscribes to your list, it guides them through a series of email sequences.
For example:
Email 1: Welcome the visitors and deliver the freebies (lead magnet).
Email 2: Share your story about your product.
Email 3: Talk about the problem your audience faces and possible solutions.
Email 4: Introduce your product as the main solution
Email 5: Answer objections and share testimonials with a strong call to action.
Email 6: Create urgency and scarcity. Give reasons for your audience to buy now, not later.
Promote special offers, discounts, and launches
Another major advantage of email marketing is that you can continue using it to promote your next launches.
Also, promote flash sales, and remind them when the offer is ending to create urgency.
Some of the email marketing tools
- Kit—Great for content creators with automation
- Constant Contact: email marketing and landing page
- Moonsend: Beginner-friendly with free trial
Pro Tip:
- Always personalise your emails:
- Use the subscriber’s name
- Segment your list based on interests
- Write an email as if you’re talking to one person
People prefer to buy from someone they trust. Email lets you build that trust and close the sale fast.
Step 6. Social Proof Sells Better Than You Do
Know that your audience trusts your past buyer more than your sales pitch.
Social proof remains a powerful secret to increasing conversions and sales when selling digital products online.
And this is the main secret of top creators who generate 7 to 8 figures from their launches.
I have promoted a lot of high-ticket offers, such as PLF, ASM, etc., using the same strategy.
Collect testimonials: The best way to get testimonials from early buyers is to do a pre-launch.
Pre-launch is a way of selling your product to a few people or a group to test it and ask for reviews and testimonies.
The best way to do that is to introduce your product to your email list. You can give them a discount.
For example, if your product is $197, you can offer them 50% and ask for a testimonial or review.
Show proof of popularity: Aside from displaying your testimonials and reviews on your product sales page, you can also let the audience know that it is popular.
For example. If you’re selling an e-book, you can show proof of popularity by indicating the number of copies sold already.
‘1500 copies were sold this month.’ It makes your offer feel hot.
Show product benefits, not features: People buy something based on the benefits they can get from it.
Leverage social media platforms:
Social media is more than just scrolling. It is one of the best places to sell your digital products.
With millions of users across each platform, your ideal audience is already there; you just need to get your offer in front of them.
Write swipes and emails, or create short videos about your product and share them on your social media profile for your followers.
Platforms like YouTube, TikTok, Pinterest, and Instagram work better. Choose the right platform based on your niche and experience, and explore the opportunity.
To get more results:
Create Content that sells without being salesy
Educate: Create content and share tips and how-tos related to your digital product.
Entertain: Use a trend that matches your niche
Implore: Show what is possible or can be achieved with your product
Promote: Share students’ testimonials and reviews
Tools to Help Manage your content
Canva: Free tool to design posts and graphics
Buffer: Schedule your automated content
Capcut: For video editing. Check video editing tools.
Don’t just post and forget. Engage with your audience.
Step 7: Tap into Influencer and JV partner
If you want to sell more and reach a wider audience, you don’t need to do it alone.
Influencers and JV partners allow you to leverage other people’s audiences to promote your digital products without the need to spend on ads.
Influencer and Partner with Niche Creators
Influencers have thousands of trusted and ideal audiences, and by collaborating with them, you can get more exposure and credibility.
Tips to Get Started
Find niche influencers: Find influencers that have at least 10k to 60k followers. Most of them have higher engagement, and they are affordable.
The best places to go are Instagram, YouTube, and TikTok. You can also try bloggers that offer paid newsletters.
- Reach out with a clear but simple pitch.
- Message them and explain how your offer fits their audience.
- Ask for the paid collaboration
Explain the best way to showcase your product to their audience, eg, review, tutorial, or share testimonials.
When done properly, influencer marketing is a proven strategy to connect with the targeted audience who are ready to buy your product.
JV Partners: Let others promote your products
Looking for a joint Venture partner is the best way to make your product go viral.
Joint ventures are affiliate marketers who are ready to help you promote your launch and get commissions on every sale they refer.
In my experience, most experts and top creators use this strategy most often with outstanding results.
Benefits of using JV/Affiliates
- Scale your reach with no cost
- Increase conversions and sales
- Build a huge list of customers
- Make your offer go viral
Here are some of the best platforms that support affiliate tracking
Set Affiliate Commissions
How much are you willing to pay affiliates who make sales?
You need to decide before recruiting affiliate marketers for your next launch.
The best commission to pay an affiliate for a digital product is 50%. But many prefer to pay like 40% for each sale.
Just make sure to set a fair commission for affiliates so they can put in more effort.
Most importantly, create swipe files, promo copy, and graphics to help affiliates get resources when promoting your offer.
Step 8: Drive Organic Traffic Using Content and SEO
If you’re a blogger like me, you understand the importance of content marketing.
One of the sustainable ways to drive traffic to your digital product page is by creating high-value content that resonates with your target audience.
And this is where content marketing and SEO come into play.
When you continue to create helpful content related to your product niche, you’re not only building authority but also trust, which can drive organic traffic from search engines to your product page.
Why does organic content work?
- It can bring your long-time traffic, months or even years.
- Position yourself as an expert within your niche
- Build a raving audience that is likely to buy your offers
Choose your preferred content platform.
Blogging: Write optimised content using keywords your audience is searching for.
YouTube: Create tutorials, demos, how-tos, or reviews and video content.
Pinterest: Design pins that link to your product page or opt-in form.
Content Ideas For your Digital Products Promotion
- Product review and comparison
- Tutorial or How-to guide
- Testimonials or students’ success stories
- Share tips and strategies related to your niche
Tools that can help
Keysearch, Ubersuggest, Google Keyword Planner- for keyword research
If you’re looking for an affordable keyword research tool, read my Keysearch review.
AnswerThePublic to find questions your audience is asking
Trello or Notion: To plan content calendar
Pro Tip: Repurpose your content. A blog post can turn into a video script.
Step 9: Run Ads That Convert
If you want faster results, you need to invest money. Paid advertising can be the most effective strategy to drive targeted traffic to your digital products and boost sales.
If set up properly, ads can drive consistent sales and revenue on autopilot.
The Goal of an Ad
Before you invest your money, understand the goals of your ads.
An ad isn’t only to be seen—it is to take action.
Whether it is clicks, sign-ups, or sales, the ad must:
- Grab attention instantly
- Communicate value easily
- Inspire curiosity and trust
Your main goal is to get someone thinking. ‘This looks like it was created for me.’
1: Know Your Audience (Cold)
Before you pick your ad platform:
Where do they hang out? Google, TikTok, LinkedIn, Meta (Facebook/Instagram)
What do they respond to? Emotional or Funny?
What frustration or problem do they want to solve? Your ads should speak directly to their need.
Pro Tip: Create 1-3 buyer avatars with goals, age, pain points, and their preferred platforms. targeting those personas with precision.
2: Design Ads That Stop the Scroll
Whether it’s a text, static image, or video:
Hook first. The first line of text or video must grab attention.
Make it about them. If you want to sell your product in half the time, hit harder than saying, “Our new book is out.”
Remember the magnetic voice.
Use clean, bold visuals. For your ads to grab attention, make the design and visuals look better. In most cases, faces, contrast and movement perform better
Tips: Create 3 to 4 variations of your ad, test them, and pick one that performs better.
3: Optimise Your Message for Action
You’re not just creating an ad for people to see. You want ads that convert prospects into customers.
Every performing ad includes:
A compelling headline
A clear value offer (Get 5x more conversions with these proven strategies.)
A simple call-to-action (CTA) like download now, Join the Free Training, Register for the Free Workshop, etc.
4: Retarget the Curious Audience
People click, browse, get distracted, and even forget
And this is why retargeting ads come in.
Retargeting Ads:
Show up to people who have interacted with your product or landing page.
Gently remind them what they almost bought or forgot to complete the checkout.
You can offer a discount. Still want to grab it? Grab 25% off before 24 hours.
Tip: Add a pixel to your landing page to track visitors’ actions and retarget.
Get the Data and Tweak Your Ads
Ads give feedback, so always keep your eye on:
Click-Through Rate (CTR). Are people engaging with your ads?
Conversion Rate: Are they taking action or buying once they click?
Cost per Conversion: Are the ads profitable
The above will help you determine if your ads need adjustment.
Adjust:
If the CTR is very low, then change the hook
If there is a low conversion rate, then tweak your landing/sales page
Treat your ads like an experiment.
Tips: Start Small, then Scale later
You don’t need a huge budget to launch your first ads.
You can try $5 to $10 per day to text the ads
Once you find one winning ad, then scale gradually and watch your ROI.
Ads that convert are made with intention, not ambition.
Step 10: Optimise, Scale and Repeat
Generating over $100k from a product launch isn’t a one-time task. It is a system that improves with time.
Track everything such as traffic, clicks, conversions and cost per click (CPC)
Stick with what works and delete what doesn’t.
Keep testing offers, landing pages, ad copy, etc.
With data-driven tweaking, every campaign becomes smarter and profitable
Don’t just build a product; build momentum. Pick one strategy today, test it out, and stick with it until you achieve success.
Conclusion: How to Sell Digital Products & Hit $100k
I hope you have full confidence in how to sell your digital products and scale past $100,000 this year.
Selling digital products is not only about having something great but also knowing how to position, promote, and profit from it.
Whether you’re a beginner or just want to scale, these strategies give you the tools to break even.
From knowing your audience to pricing with confidence to building a brand voice that resonates, from crafting a funnel that nurtures leads to running ads that convert.
This is your blueprint to selling digital products and dominating your niche.
Remember: You don’t need a huge audience. You don’t need a perfect offer. You just need a smart strategy, action, and the courage to sell like a pro.
So, pick one strategy, apply it today, and start winning.
Making your first $100k isn’t a dream; it’s a decision.
If you want to learn about the type of digital products to create and sell, read my post on popular digital products to sell to make money.
If you want to learn from an expert who has taught thousands of successful course creators and entrepreneurs, you can check Jeff Walker’s product launch program.
You can learn how to get a Kajabi 30-day free trial to sell your digital products online.
If you have any questions on how to sell digital products in 2025, let me know in the comments section.
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Oyundoyin Anthony is a blogger and an affiliate marketer that offers helpful contents to people who are looking for different products for their needs. He enjoys helping people to achieve success in their business.