How To Improve Your Search Engine Rankings In 2023

How to improve your search engine rankings?


Improve your search engine rankings, there are many factors to be considered nowadays, some years back, ranking your website on the first page of the search engines was very easy and simple.

In fact, it is possible to create a new website and rank high on Google in less than 30 days.

But now, do you think it is possible without any extra work?

There are many marketers there that still know some ways to rank their sites in top search engines without going the extra mile but the question is how do they achieve such great things?

How do you improve the search engine ranking of your website?

How to increase your website rank on search engines without breaking the bank for SEO companies?

The answer is simple, search engine optimization and in-depth content, but almost all internet marketers know what we call SEO and yet they find it difficult to get their site to rank high in search engines.

It may take you more time to improve your search engine rankings but if you follow the tips in this article, it will help you without any hard labour.

Well if you have been in that position or you are among those people, then this information is for you as you are going to learn some important factors that determine where sites are ranked and how it can help you to optimize your site to be in the first page of Google within a short period.

To be frank, climbing the first page on Google is not so easy especially if you are in a niche that is very competitive. You will learn some important factors that the search engine robot use in determining your ranking and how to position your site for maximum exposition in the presence of the top three search engine; Google, yahoo and ping.

        How To Improve Your Search Engine Rankings

1. Quality Content

No wonder why people use to say content is the king when it comes to SEO. Content on your website is the key factor for successful search engine optimization. Your content should provide valuable information on specific subjects relevant and related to your website. In addition, your content needs to be updated regularly.

Do you think it is enough to just put up a few contents on your site and then never add to it for one month? Adding content to your site should be a continuous process that will help your search engine rankings if done properly.

Length of the content is very important as Google has put weight on quality content that is very informative and has value to readers, written content that contains between 1000 to 2000 words will rank more on search engines than 500 to 800 words of content.( In most cases)

This is what I learnt from Neil Patel, the owner of

I have tried his method and it works, so make sure your contents are up to 2000 to 4000 words with the information that will make your visitors bookmark your site and come back later for more impressive content that adds to their knowledge.

The number of words may depend on your niche.

So the best way to know the number of work to write is to check the top 10 pages on Google and check the word counts.

It’s also essential to avoid tricking search engines by flooding them with multiple versions of the same content or repeating the same content over and over by using the software.

Spinning articles will make your site look spamming in the presence of search engines and doing that will not help your rankings but can eventually lead to your website losing rank in the search engines.

Recently Google has placed more emphasis on quality content than SEO, so to improve your search engine ranking without spending more time and money concentrate on quality, not quantity content.

2. Link Popularity

Many people believed that link popularity is not as important as before, well to me I don’t agree with it because I have seen traffic coming to my site through link popularity.

link popularity Inbound links are still relevant and important for achieving high search engine rankings. Most of the search engines today such as Google and Bing regarded as one of the most considerable determinants of your site’s rankings.

Below are some of the best ways to get inbound links:

* Great Content – Great and quality content will not only help your rankings by itself, but it will also help you with your link popularity. Other webmasters who visit your site and find great information will want to link to your site because it is valuable to them and their own visitors.

Web 2.0–  Web 2.0 is a great way to improve your search engine ranking on google. It is the single most important site to get quality backlinks that can transform your website’s SEO structure.

The backlinks gain from those sites are unbeatable and incredibly good for your niche site in terms of ranking, getting search engine traffic and more.

Create unique articles, just 2 or 3 on these web 2.0 with the anchor text link back to your site. The first web 2.0 site I would recommend would be Blogger, this would be used for the purpose of creating backlinks and inbound links to your Niche Blog.

Create a page on each of the below web 2.0 with quality content and links them to your niche site.

A link wheel is a set of 10 to 15 web 2.0 properties that link to your website while also linking from your site to each of the web 2.0 creating a simple pattern or model.

Note: This method works very well in the sense that you will need to link back to these web 2.0 to make it work effectively.

This is a wonderful tactic most top internet marketers use to create powerful authority backlinks to their niche sites as it helps to gain more value and help get their site to rank higher.

NOTE: The web 2.0 link is not as active as before, but it can still give your site more exposure.

      On-page and Off- Page SEO

Other t things you should consider when doing SEO for your website are the on-pages and the off-page SEO. Most of the on-page SEO that you need to consider are the following:

The title tags, Meta tags, heading tags, ALT tags and highlighting of the keyword using the bold tag, Italic and Underline. The Link text is an important off-site element or off-page SEO.

3. On-page SEO

On-Page SEO is one of the best factors to consider if you want to rank in the first page of Google without sweating if done properly.

It simply means how you link your site pages to each other in other to make it easy for your visitors to navigate from one page to another. Many bloggers tend to ignore this and are one of the determinants if you want your site to rank very well in search engines. Here is what you need to do to get the best result when optimising your site.

 1) Title Tag and Meta Tags

Though presently the Meta tags are not nearly as important as before and are definitely not the only things the search engines look for when indexing your website, they are still some important factors in deciding the relevancy of the page for a keyword search.

Search engines only focus on the following: The Title Tag, Meta Keywords and Meta Description tags that help them determine the relevance of a website for a particular search phrase.

Preferably the title tags should contain less than 64 characters with your keywords in them and need to be relevant to the content on the page. Avoid stuff keywords in the title tag of your post!

The Meta tag description should be a summary of the page and its contents. This Meta tag should be 160 characters or less and should contain the keywords and phrases you are targeting.

The description you provide for your page has to convince the visitors in order to click the link to your site. Many people failed in this area and lost traffic to their site.

Your Meta description should be CALL TO ACTION if you really want it to convert very well. If your site is number 1 on the first page of Google and your Meta description lacks a call to action and cannot convince your reader to visit your site there is a tendency for the site in number 3 may gain more traffic if it has a call to action that can trigger visitors to click the link and read what the whole content is all about.

Possibly the least of all Meta tags to search engines is the keyword tag. Nevertheless, it shouldn’t be ignored. This tag should contain important keywords and phrases within the body, title, and content of the page.

4. Bold, Italic and Underline Text

Bold, Italic and Underline text is given a little more weight than ordinary text but not as much as heading tags. Make sure you bold, Italic and underline your keyword within the content once as it helps search engines what your content and keyword are all about.

Bold, Italic and Underlined keywords are very important when it comes to on-page SEO,it will really help your page and site to rank very well in search engines.

 5. Alt Text.

Many people are still ignoring the power of Alt Text. This is important when uploading images within your content or post. Image can increase the visibility of your site and make your content look professional. Make sure you fill the alt text with the keyword you are targeting.

Off-page SEO:

 6. Link Building: Link building is one of the best ways to make your site rank in Google and other search engines and at the same time it is a difficult task to achieve if care is not taken. The best way to start your link building is to start from web 2.0; I have explained this before so you can go back and read it again.

There are some factors needed to consider when building links to your site and I will try to explain them one after the other.

Relevancy-It is very important to get links from relevant websites i.e sites that are related to your own site or that are in the same niche. If your site is weighed loss niche you can only get links from websites related to weight loss.

Though in some cases I have seen many webmasters getting links from irrelevant sites without being panelized by Google. For example, you can get links from news sites such as, and, link from these sites may not have a negative impact on your site.

Quality of Links not Number of Links. Years back Google ranked the website based on the number of backlinks but the story has changed, I have seen a site with 10 backlinks at number 1 on the first page of Google and a site with more than 1000 backlinks at number 5 on Google.

What this means is that the quality of the link is more important than the number of links pointing to your site.

If you get links from the authority site, I mean a site with quality content, good traffic and rank very well in the search engines, your website will gain more visibility and rank very fast than an ordinary website with little content without any social engagement.

Another important factor to consider when building links to your site is where is the site you want to link come from. You might be wondering what type of question is this or how does it relate to link building?

Google place more weight on website located in the USA than site in china, Germany etc. For example, if you get 20 backlinks from sites located in the US and another person within the same niche has 100 backlinks from sites located in china, this first will rank higher than the latter because of the location.

Well, I cannot explain why this happens but from what I learnt from link management; they explained from their findings that websites getting backlinks from US sites are raked well than other countries.

Improve Your Site Page Speed

Another best way to increase your website ranking is to increase page speed. If you install your site on WordPress, there are many plugins you can use to make your site load fast on Google.

It is very important to optimise your site and remove all the unwanted installed plugins, WordPress themes, images and so on that can slow down your site.

You can use Google page speed to test your site if it passes the Google core web or not.

Fixed Broken Liks

If there are broken links on your site, it is very important to fix them. This may affect your ranking if Google finds many broken links on your site.

Optimise Your Images

Image optimisation is very crucial, and when uploading an image, make sure you reduce the size, to avoid your site slowing down when loading.

Following the above SEO will help you greatly to improve your search engine rankings. Remember that search engines are advancing all the time and Google is changing their algorithm every time. Always avoid tricking search engines because in the long run, they will catch on and that could mean the end of your site.

There are many other ways to improve your search engine ranking but the above methods count a lot when it comes to search engine rankings.

If you stick to the basic techniques above you will improve your search engine rankings without fear of being banned by Google and other search engines.

Thanks for taking the time to read this article, if you have anything to add to it please let us know from your comment and share your experience with others.

Oyundoyin Anthony is a blogger and an affiliate marketer that offers helpful contents to people who are looking for different products for their needs. He enjoys helping people to achieve success in their business.

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