Want to create and sell digital products and scale to $100k fast?
You’re in the right place.
We shared everything you need to know about creating your first or next digital products that sell.
With the rise in online learning, more creators and entrepreneurs are tapping into the power of digital products to share their knowledge and impact more lives while getting paid.
If you want to create and launch your first digital product but don’t know where to start, you’re not alone.
The good news is that you don’t even need a team, a huge budget and a large audience to create a best-selling digital product.
In this tutorial, you will learn the simple steps on how to create a digital product that sells, even with no prior experience.
Whether you’re creating an online course, eBook, printable material, notion templates, etc, I will walk you through every step to get started from choosing a niche to validating your idea and making your first sales.
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Before we dive into how to create and launch a digital product, here is why digital products are a profitable business model.
They are highly profitable
You can create them with a low budget
They are easy to scale
So, to start, what is a digital product and some examples?
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A digital product is a product you can deliver electronically, and the customer gets instant access to it without any delay.
No shipping, no investor or warehouse required.
These products can be sold over and over once it is created, making them ideal for some creators. Coaches, entrepreneurs and freelancers to generate passive income online.
Since digital products exist in different forms, they are easy and cheaper to create.
Not only does the digital product business have a very low barrier, but the demand is growing since there is a rise in e-learning.
The Popular Digital Products Examples
eBooks
eBook is one of the best information products that consumers like to spend their money on. It is very easy to digest.
An eBook can be a guide, a how-to and a workbook.
Online Course
Do you have a flair for teaching? Or do you have a skill or knowledge you want to share with people in your niche?
An online course is a perfect way to showcase your experience and turn it into a profitable digital product.
You need to choose a niche, pick a topic, and deliver it in a format such as video, audio, or text.
Then create the outline or modules and start creating the course content.
If you prefer creating an online course, you can read my blog post on the course launch checklist.
Digital downloads
Digital downloads,s such as printables, checklists and spreadsheets, are an excellent way to generate fast income online.
They are simple to create, and there is a market demand.
Canva Template
Canva template is great for social media, planners and resumes.
Membership site
A membership site is another digital product you can create with recurring payments.
It may require more effort, but there is a reward for it.
You can create free or paid memberships and resources for your audience.
Software and Apps
Software and apps are digital products, and the market is a billion-dollar.
Creating software or an app may be the most profitable digital product to invest your money and time in.
So, whether you’re a coach, creator, designer or tech expert, there is a digital product you can create or build based on your knowledge and experience.
One of the benefits of a digital product is that you build it once and sell it over and over again.
Why Launching Matters in Creating a Digital Product?
Many beginners make the mistake of creating a product, uploading it into the platform and expecting sales.
It doesn’t work like that, you need a proper plan for launching your digital product so that people we aware that your product exists.
A successful digital product launch is about building excitement, educating your audience and presenting your offer.
Why is a Strategic Product Launch Important?
Build anticipation: A well-planned launch gives your audience time to show interest in what you’re selling.
Boost Awareness: Creating content around your product creates awareness and boosts visibility. It can be social media posts, emails and collaboration with other marketers.
It creates urgency: When launching your digital product, introduce limited-time offers, bonuses and discounts to encourage the audience to buy now.
Validate Idea: A launch gives way to test your product with real customers and gather some feedback.
You don’t just create a digital product; let it have an impact on the lives of your audience.
How To Create And Sell Digital Products in 9 Steps
Below is a step-by-step guide to creating a digital product.
Here are the steps to creating a digital product.
Step 1: Pick a Profitable Niche
Picking the right niche is one of the crucial steps in creating a successful digital product.
The niche you choose determines who your digital product is for and what specific problem it solves.
Why Your Niche Is Crucial?
Attract the right audience
Make your product stand out in the market
Build authority and trust
Create products that solve specific problems
You have a better chance of creating a successful product when you focus on a specific audience instead of trying to sell to everyone.
Tips to Pick a Profitable Niche
Before choosing a niche, ask yourself the following questions.
What topic am I knowledgeable enough to create a product?
What problem can my product solve
Are people looking for solutions in the niche?
Are there any existing digital products?
Tools to Research your niche
Amazon: Check best-selling digital products in your niche category.
Reddit and Facebook Groups: check the communities and see if there are discussions about your niche.
Clickbank: Clickbank is one of the largest platforms to find thousands of digital products created by other marketers.
Google Trends: You can also check Google Trends and see if there is a growth or decline in your area of interest.
Below are some examples of niches for digital products.
Digital Product Niches Examples
Health and Fitness: Workout program, meal plan, fitness membership, etc
Education: study guide, exam guide, language learning.
Online Business: Blogging, SEO, content writing, etc
Tips: The best niche depends on your expertise, experience and market demand.
Now that you have chosen your niche, the next step is to validate it and ensure that there is a market demand
Step 2: Validate Your Product Ideas
It is crucial to validate your idea before you spend hours creating your digital product.
You need to confirm that there is a market demand and people want to buy your product.
Reason to validate your idea
To save your time and money
Create something of value, and your audience wants to buy
Increase the chance of scaling
Steps to Validate Your Digital Product Idea
1. Competitors Research
Find out if there are similar products on the platform like:
Clickbank for digital products
Amazon (Kindle books section)
Udemy (for online courses)
Gumroad for ebooks
Etsy for printables and templates
If people are selling a similar product, it is a signal that there is high demand.
Tips: If your niche is competitive, it indicates high market demand, and there is a greater chance for your products to be successful.
2. Ask Your Audience
If you have an email list, social media or any community you belong to, ask them directly about your topic.
For example:
What is your biggest challenge with (topic)
Would you be interested in a product that helps with (problem)
If I make a tutorial on (Insert topic), what format would you prefer?
You can achieve this by creating a simple pool, a survey using Google Forms.
3. Join Online Communities
Join online communities like Reddit, Facebook groups and also niche forums. Check for related pain point questions in your niche.
If people are looking for a solution to what they’re struggling with, that may be an opportunity.
Just make sure that there are some similar products that exist.
4. Create a Pre-Launch Waiting List
Since you don’t want to invest your time, money and budget in a digital product without proper validation, creating a waitlist is a great way to know if people will be interested in your offer.
Create a simple landing page with a product description.
Ask your audience to join the Waitlist.
It helps to test interest before the product is launched.
Tips: Use a free marketing tool like Kit or Systeme.io to set up a landing page.
Validating your idea takes some time, but it will increase the chance of launching a successful digital product.
Now that you have validated your digital product idea, it is time to decide on the type of product you want to create and sell.
Step 3: Decide On the Type of Digital Product to Create
Once your idea is validated, it is time to choose the right format for your digital product launch.
It should align with your niche, audience preference and your skills and experience as a creator.
Best Type of Digital Product You Can Create
eBooks
Ebooks are perfect for anyone who enjoys writing and wants to share information in a downloadable guide.
Example: 30-day fitness guide for beginners
Online Courses
Best for tutorials or in-depth online training. It can be videos, PDFs, audio or a mix.
Many top course creators offer a mix of formats.
For example: How to Launch Money Money-Making Blog in 30 Days.
Toolkits and Templates
Save your visitors’ time by offering ready-made customizable templates such as:
Fitness planning worksheet
Canva templates
Notion templates
Social media templates
For example,
40 Pinterest pin design templates that generate a million views
Printable & Digital Downloads
The format is perfect for niches like productivity, home organisation, education and parenting.
These include checklists, planners, wall art, habit tracker and more.
For example Printable daily planner bundle for busy Moms.
Subscription Membership Sites
This format is ideal for creators who want recurring commissions. You can offer premium content to paying members only.
Many top marketers are making 6 6-figure per month by launching their membership site.
If this format catches your attention, you can check the list of the best membership tools to launch your membership site.
For example: How to grow and scale your business to 6-figures in the next 12 months.
Software & Apps
Software or web apps can be a great way to launch a successful and scalable product.
The best part is that you don’t need to be a developer to create your software.
You can hire a freelance developer on a website like Upwork to create it for you.
If you’re a beginner, start with simple tools like Gunroad or Shopify (for selling digital products)
If you need email marketing and automation, consider Systeme.io or Clickfunnels.
If you want an all-in-one online course platform, then consider Teachable.
To make your work easy, select a platform that supports your payment and delivery needs.
Step 8: Launch Your Digital Product
Now it is time to launch your digital product.
A successful digital product launch is not only brings sales but also helps build momentum and grow your audience.
Create Pre-Launch Build Up
Creates buzz and excitement about your product before it’s available.
You can use these tactics to create awareness.
Share a sneak peek of your launch on social media.
Build lists through a waitlist or lead magnet
Tips: Offer a free guide or report in exchange for visitors’ contact information.
Create a Launch Plan
It will make your work easy when you have a great plan that outlines the steps to launch and promote your offer.
Promote on Multiple Channels
To maximise the success of your launch, you need an effective marketing strategy to promote it.
Utilise all available channels to promote your digital product and increase sales.
Below are a few ways to promote your product for massive success.
Blog posts: Create a post related to your product and optimise it for SEO to drive organic traffic to your landing page.
Email Marketing: It is one of the highest converting channels for conversions.
Write 5 to 7-day email sequences to promote your product to your lists.
Promote it on Instagram, YouTube and TikTok. Just share tutorials, reels and testimonials about your product on these platforms.
Pinterest: Create pins about your product and direct traffic to your sales page.
Join Communities; You can join Facebook groups, Reddit and Quora and share information about your product.
Collaborate with Influencers and Affiliates
You can partner with other marketers, creators and affiliates in your niche to help you promote your product.
Then offer them a commission on every sale they refer.
Collaboration with affiliates is a great way to generate more sales and make your launch go viral.
One of the best places to recruit affiliates is the Muncheye website.
Step 9: Collect Feedback for Improvement
You have launched your first digital product with massive success, but there is still room for improvement.
Listen to your customers about your products and use the feedback to improve it.
It doesn’t matter the number of sales, make sure to redefine the offer for customer satisfaction.
Ask for Customer Feedback
You can reach out to the customers and ask the following questions:
Does the product help them?
What do they love about the offer?
Was anything missing?
How do they rate the product?
To make it simple, you can do it through:
Follow-up emails
Creating a simple survey using Google Forms
Use Social Proof
When customers are happy with your product, they are willing to write short testimonials about your offer.
Showcase testimonies on your:
Sales funnel
Social media
Landing pages
Emails
Update the Content and Re-Launch
Digital products are easy to update.
You can:
Add more modules or chapters
Improve the design
Fixes technical errors
Record and update videos
After updating your product, you can re-launch it to attract more buyers and grow your digital product business.
Tips for Long-Term Success
Creating and launching the first digital product is just the beginning.
To create a sustainable digital product business that continues generating income, you need to learn how to attract more audience, grow and scale your launch.
a.Build and Nurture an Email List
Your email list is one of the most valuable assets to grow your business. Use it to
Promote new products
Create helpful content and build trust
Offer a discount on the new launch
Continue growing your subscriber lists and build strong relationships with them.
b.Launch Complementary Products
Once the first product is successful, you can look for any problems your audience is facing and create a new digital product around them
If your first product is an eBook, then the next one could be an online course or membership site.
For example, if you’re in a finance niche, and the first product was an eBook on budgeting, then the next product could be a spreadsheet template on financial planning for busy Moms.
c. Create an Affiliate Program for Your Launch
Allowing affiliates and customers to promote your digital product may make it go viral and reach a larger audience.
You can offer 40 to 50 % commission on every sale made by affiliates.
d. Be active Online
Continue offering valuable information and recommending your product to visitors.
You can provide value through:
YouTube videos
Write SEO-optimised articles
Create reels on Instagram and TikTok
Create a Podcast and refer people to your landing page.
By continuing to offer free training and valuable information, you’re positioning yourself as an expert in your niche.
How To Create a Digital Product: Conclusion
Launching a digital product can be challenging when you first start. With proper planning, you can turn your experience or knowledge into a profitable business while still impacting many lives.
Whether you’re selling an online course, eBook or printable templates, the process is simple when you break it down into steps.
So, let’s recap the simple steps to create a successful digital product.
Select a profitable niche
Validate your digital product idea
Choose the right type of digital product to launch
Create high-quality content that offers value
Design a sales funnel
Structure the product price
Choose the platform to host and sell the product
Launch and promote it
Collect Feedback to improve it
Once you create your product, you can sell it over and over without any extra work.
Are you ready to create your first digital product?
Don’t wait till everything is perfect.
Pick a niche, validate it and start small.
Take action today.
Want to transform your idea into a 6-figure product launch?
This complete guide on how to create a digital product can help you get started and put you in the right direction.
It is easier to create and sell than physical products.
Lastly, digital products offer higher profit margins and are easy to scale even on a low budget.
If you have a question on creating and launching a digital product, kindly share it in the comments section.
You can also learn more about the OfferLab platform and how it can help you. And if you want to incorporate AI into your business, you may check the UgenticIQ tool.
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Oyundoyin Anthony is a blogger and an affiliate marketer that offers helpful contents to people who are looking for different products for their needs. He enjoys helping people to achieve success in their business.
