8 Places To Include SEO Keywords on Your Website

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8 Places To Include SEO Keywords on Your Website

places to include seo keywords on your website

SEO is crucial for your site to get more visibility and organic traffic.

Many bloggers still need to understand the importance of SEO keywords, which, if used correctly, can help rank website pages.

 In this article, I will walk you through how to add SEO keywords to your website.

Whether you’re writing a new blog post or want to edit the old one, below are the best places to include SEO keywords on your website.

Before we go further, it is essential to understand SEO keywords.

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Understanding SEO Keywords

SEO Keywords are crucial for optimisation and help search engines understand the content of a page and match it to user queries.

SEO Keywords are words or phrases people type into the search engine when searching for information.

Types of Keywords

There are three types of keywords, each of which is very important.

You need to know when and how to use them to help Google understand your content and get rank.

Short-tail

Examples of shot-tail keywords are digital marketing, SEO strategy, and credit card.

Long-tail keywords

These are general search terms with three words and more.

Examples are:

  • How do I add SEO keywords to a website?   
  • How to add SEO keywords to the website  

 LSI (Latent Semantic Indexing)

LSI are semantically related to the primary keyword.

Examples

Let’s say you want your page to rank for credit cards; then LSI keywords to add to the page would be Interest rate, credit score, money etc

Best Places To Include SEO Keywords on Your Website

When you want to add keywords to your website, it is crucial to understand the strategic placement of SEO Keywords in your content without diluting it.

1. Page Titles

The page title is the first place to add a keyword to your site.

Adding the primary keywords in page titles is essential as they are one of the first elements Google looks at.

Including SEO keywords in the meta titles is crucial for ranking on search engines.

  • Format the titles for the title case
  • Including a focus keyword phrase
  • Make it easy to read and not too long

2. Meta Descriptions

Adding keywords in the Meta Description is not a ranking factor, but adding relevant keywords can improve click-through rates.

Search engines use a Meta-description to understand the content of the page.

  • The meta description should be between 150 to16o words
  • Make it unique with any duplication
  • Include focus keywords phrase

3.Headers (H1, H2, H3 tags)

 H1, H2, and H3 headers help you to organise content.

  • H1 will be the main keyword.
  • H2 will be sub-titles

 Including SEO keywords in headers helps Google understand the structure and relevance of your website.

Only use one H1 header per post

Include SEO Keyword in the H1

5. Body Text

Add both main and long-tail keywords throughout the body text without diluting the flow and readability of the content.

When writing your blog post, incorporate related keywords into the body of the text while still retaining its quality.

Note: Maintain a balanced keyword density and avoid keyword stuffing for better readability and SEO.

Many SEO experts suggest including SEO keyword phrases at the beginning of the body text, probably the opening paragraph.

Use keyword variation and synonyms.

Focus more on writing quality content and naturally adding SEO keyword phrases to maintain the quality.

 6.URLs

Having keyword-rich URLs can enhance SEO, so make sure to make the URL structure is more descriptive and relevant to the content.

  • Create clean and concise keyword URLs for your website.
  • Include your keyword phrase
  • Keep URLs as short as possible to help search engines craw

7. Image Alt Text

Adding keywords to the alt text of images can help search engines know what the page is all about and show images when someone searches for the keywords.

To make Google and other search engines show the image in the search, use descriptive, keyword-rich file names for images to enhance SEO.

 For internal links, using keywords in anchor text can improve site navigation and SEO.

 Internal linking with relevant keywords on a page can distribute link equity and improve the overall website SEO.

  • Vary anchor text and make it look natural
  • Include keywords and phrases for the destination content
  • Only add internal links to help readers and provide value
  • Don’t use phrases like click here, learn more, and read more as anchor text.

Introduction and Conclusion

Adding keywords naturally in your content’s introduction and conclusion is a great way to signal relevance to readers and Google.

Other On-page Elements

Below are other On-page Elements that you can optimise to improve the SEO of your website and gain more visibility.

 Adding keywords in bullet points and lists can also improve readability and SEO.

Bold and Italicized Text: Using bold and italicised text to highlight important terms can enhance the user experience and improve SEO.

Technical SEO Tips

Page Speed

When considering adding SEO keywords to your website, always optimise your site for page speed.

Adding keywords to your website alone can’t improve your ranking; there are many other factors, including page speed.

So, optimising for both can improve user experience and rankings.

Mobile Optimization

Is your website mobile-optimised and responsive?

This is another Google ranking factor.

Optimising your site for SEO keywords and having visitors find the text difficult to read on their mobile devices will create bad signals for Google and other search engines.

Tracking Your Keywords Ranking

It is also crucial to track the performance of your site and know how your pages are ranking on Google.

You can use any SEO tools, such as Keysearch and Semrush, to track your keywords.

Some Mistakes to Avoid

Keyword Stuffing: Google is against Keyword Stuffing. Stop the act of overloading content with keywords as it will negatively impact your website’s SEO.

Avoid Over-optimization: You want to maintain your content even if you want it to rank on the first page.

Have you probably heard the word “Writing people-first content”?

This means you should keep your target audience in mind when writing your blog post.

Writing content for humans and optimising for search engines.

 Over-optimising can lead to penalties.

User Intent: As I said earlier, align your keyword strategy with user intent to provide quality content that meets audience needs.

Conclusion

Adding SEO keywords to your blog posts is one of the best ways to optimise your website.

We have analysed places on your site where you should add SEO keywords, such as URLs, meta titles, meta descriptions, headers (H1, H2, H3), body text, IMG alt text, introduction, and conclusion.

If other ranking factors are implemented as required, your website SEO will improve and rank higher in search engines.

If you have any questions about the eight places to include SEO keywords on your website, please let me know in the comments.

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