How to Start an Amazon FBA Business from Scratch in 2026: The $100k Beginner’s Blueprint
Welcome to the comprehensive Amazon FBA business for beginners.
Imagine a business that works for you 24/7, even when you sleep.
A real business model that doesn’t require packing the box, handling customer service, and building an inventory.
This Amazon FBA business is more than capable of generating over $100,000 in revenue in a month or a year.
This isn’t a dream fantasy; it’s a business model called Fulfilment by Amazon (FBA), and your journey to building one starts today.
ASM Training: How to Make $100k Selling On Amazon
How to Start an Amazon FBA Business from Scratch in 2026: The $100k Blueprint
Here is your Amazon FBA business for beginners in 2026 to guide you to launch a profitable business.
Top 5 Passive Income Ideas to Make $5000 a Month
What is Amazon FBA?
Amazon FBA is a partnership where:
• You find a profitable product and source it from a reliable supplier.
• Amazon stores your inventory in their warehouses; they pick, pack, and ship your product when a customer orders it. Amazon even handle the customer service and returns.
You serve as a business owner and brand builder; Amazon plays the logistics role.
That is it, very simple.
So, fulfilment by Amazon (FBA) is not rocket science; you just need to follow the right guide.
Who Is This Guide For?
This is the complete Amazon FBA business for beginners in 2026. The blueprint is for anyone with:
- •No Amazon FBA experience
- You have no product idea
- You’re NOT a marketing expert.
This guide is designed to take you from zero to launching a profitable, scalable business. You only need a little budget, a readiness to learn, and the determination to take action.
The $100k Reality Check
To be clear. This is not a “get rich quick” scheme.
Building a $100,000 business requires hard work, real capital (money) for inventory, and a strategy. Anyone telling you otherwise is selling you a fantasy.
This post covers actionable steps, from creating your account to finding your first winning product and scaling it to six figures.
Related: Join the Amazing Selling Machine to fast-track your Amazon FBA success.
Step 1: The Foundation & Setup & Strategy
Before you can start selling on Amazon, you need to build a solid foundation. This phase is about setting up your business correctly from day one.
These steps are very crucial.
1: Understand the Business Basics
Why FBA? (And Not FBM?)
There are two main acronyms: FBA (Fulfilment by Amazon) and FBM (Fulfilment by Merchant).
• FBM: As a merchant, you are responsible for storing your inventory, packing it when there is an order, and shipping it to the customer.
• FBA: Amazon handles all the tasks.
If you want to scale your business, FBA is the clear winner.
Your products automatically get the Amazon Prime badge, which customers trust. You’re leveraging Amazon’s system instead of your own.
The Reality of the Initial Budget.
Let’s be realistic. You don’t need a $60,000 business to start, but FBA is not a zero-cost business. You need to buy physical products, which requires capital.
Here is the breakdown of what you’ll need to get started:
| Cost Item | Estimated Cost | Purpose |
| Amazon Professional Account | $39.99/month | Required fee to sell on Amazon’s platform. |
| Product Samples | $150 – $300 | To test the quality from 2-4 different suppliers. |
| First Inventory Order | $600 – $2,500 | Your first batch of products. |
| Product Research Tools | $45 – $100/month | Optional but highly recommended (e.g., Helium 10, Jungle Scout). |
| Marketing (PPC Launch) | $250 – $1,000 | Amazon ads to get your first sales. |
| Total Estimated Budget | $1,000 – $4,000+ | To test the quality of 2-4 different suppliers. |
You can start at a lower cost, but be prepared. The mistake new sellers make is spending all their money on inventory and zero on marketing.
Legal Setup: LLC vs. Sole Proprietorship
• Sole Proprietorship: You and the business are the same. It’s easy with your own name and SSN, but it’s risky for you and your business If someone sues your business.
• LLC (Limited Liability Company): This creates a separate legal entity for your business
My Advice: While you can start as a sole proprietor when you’re just starting, I recommend registering an LLC as soon as your business starts growing.
You can use an online service like LegalZoom or ZenBusiness.
Step: Create Your Amazon Seller Account
The process is straightforward.
Actionable Step: How to Sign Up
Go to sell.amazon.com and click “Sign up,” and follow the registration process.
Pay close attention: Amazon’s verification is very strict, unlike before. The name and address must match your documents.
Amazon Sign-Up Checklist
Make sure you have these documents scanned and ready on your computer.
• Government-Issued Photo ID: Your driver’s license or passport.
• Bank Account Statement: It must show your name and address. A credit card statement or utility bill often works too.
• Credit Card: For Amazon to charge your monthly fee and ad spend.
• Bank Account Details: For Amazon to pay you!
• Tax Information: Your Social Security Number (SSN) or Employer Identification Number (EIN).
The verification process can take 24 hours to a few weeks.
Professional vs. Individual Plan
Amazon has two plans. Choose the Professional Plan.
• Individual Plan: $0.99 per item sold.
• Professional Plan: $39.99 flat fee per month.
The goal is to scale to $100k. You will be selling more than 40 units a month. The Professional plan gets you the “Buy Box,” runs ads, and access to essential seller tools.
Step 2:The Product Research (The 80/20 of FBA)
The most important thing is to find products with high demand and low competition.
You’re not investing in any new products; you only want to leverage existing ones that are selling online.
Bad Products to Avoid
Oversaturated market: Don’t sell products that are already saturated. It will be more difficult to compete with a big brand.
Restricted categories: supplement, food, groceries, etc.
Fragile Items: Avoid items such as electronics, glass, or anything that can easily break in transition.
Big Brand: You don’t need to compete with big brands such as Nike, Cuisinart, etc. If you search for products on Amazon and the first page is big brands, run away.
Heavy and Big Items: They require more shipping and storage costs, which can negatively impact your profit margin.
Good Products Criteria
Price Point: $20-$60. These are easy to sell with a good profit margin.
Lightweight & Small: They fit in a small box and weigh below 2 pounds.
Easy to Manufacture: Fewer chances of return.
Low Competition: Search for products where first-page sellers have below 100-200 reviews.
Research Methods to Find Best-Selling Products
Manual method: Free Way
Go to Amazon’s bestseller page. Click on the preferred category; let’s say Kitchen and Dining.
Break down into sub-niches, such as gadgets or kitchen utensils.
Look for any products that fit the “Good” criteria. Also, check if there is a new release.
Method 2: Using Tools
There are easy ways to find low-competition products you can sell.
Jungle Scout Tool
Tools like the Jungle Scout tool allow you to filter the Amazon catalogue.
For example, you can use the Jungle Scout tool to search for products with a price between $20 and $50 and under 60 reviews and with over $5000 in revenue per month.
The tool gives you a list of product ideas that could have taken you some weeks to find manually.
Amazing Tool
Another Amazon selling tool is an Amazing tool by top Amazon sellers. You will get access to the best tool for researching your products and in-depth training.
Source Your Products and Find a Good Supplier
Now that you have product ideas, you need to find good suppliers to get them made.
It is a way of leveraging an existing product, improving it, and adding your brand and logo to it.
Jungle Scout
The best place to find good suppliers for your Amazon FBA business is to use the Jungle Scout tool. Most successful Amazon FBA sellers use this tool to find high-demand products with low competition.
Steps to Connect with Suppliers
Go to Jungle Scout and search for your product.
Filter: Find product using ASIN. You can search for suppliers using the ASIN of any product on Amazon.
Product Keywords: Use keywords to find suppliers easily
7-Day Free Training
How to Start a Blog & Make Money
Launch Your Money-Making Blog in 7 Days: Free Beginner’s Training Start Now!
Track and Verified Supplier: This means you can find suppliers’ details, their records, etc
Contact 4-8 Suppliers: Do not just order from the first one. You must create competition. Send them a clear, professional message.
Always Order Samples
Narrow your list to 2-3 suppliers based on their pricing and communication style.
Never place a full order without first obtaining a sample.
Inspect the quality, feel, and if it’s worth it.
Once you’ve chosen your winning supplier, place your first order.
Step 3: Listing & Logistics: The Storefront
Now that your product is being manufactured. While it may take 20-40 days to arrive. You must build your Amazon product page (digital storefront).
This is a page to convince a customer to click “Add to Cart.”
Create a “Killer” Product Listing
Your product listing page is very crucial, and does two jobs:
Get your product found by the Amazon algorithm using keywords.
Convert customers into buyers by using quality images and copy.
Your Listing Optimisation Checklist
Title: This is a place to add your main keywords.
Images: Very Important: People buy with their eyes. You can hire one on a site like Fiverr or Upwork. You need 5-7 high-quality images.
Main Image: Must be on a 100% pure white background.
Bullet Points (The 5-Second Pitch): You get 5 bullet points. This is where you include the benefits of your product, not just the features..
Backend Keywords: In your Seller Central account, under the “Search Terms” field. This is where you can add secondary keywords.
Now that your listing page is ready, the next step is to ship your inventory to the Amazon warehouse.
Ship Your Inventory to Amazon
Now, it is time to get your product to an Amazon warehouse.
In your Seller Central Account, create a Shipping Plan.
Actionable Steps:
Create Your Listing: You must have a product listing created in Seller Central before creating a shipping plan.
Change to Fulfilled by Amazon: Select FBA in your inventory list.
Create the Shipping Plan: Amazon will guide you through the process.
Labelling (This is CRITICAL): Amazon will generate two types of labels you need:
FNSKU Labels (Item Labels): A unique barcode Amazon uses to identify your product. One FNSKU label must be placed on every single unit, covering any existing UPC barcode.
Box Labels: It is a Shipping Labels that tell the Amazon warehouse staff what’s in the box and who it belongs to.
Ship to Amazon: Your shipping plan will tell you the Amazon warehouse’s destination..
Have your supplier or a freight forwarder ship your product directly from the factory to Amazon’s warehouse.
Step 4: Launch & Your First Sales
Now that your product listing is live on Amazon, but with zero sales and zero reviews. Your job is to tell Amazon’s algorithm that your product deserves to be on the first page.
Launch Your Product & Get Reviews
The first 30 days are the most crucial. You need to get sales and reviews as soon as possible to build social proof and make your product rank on Amazon search.
1. Add a low Price to Get Sales going
Your first goal is to make sales, and not profit
You can set an introductory price that is 25-30% lower than your target price. If your goal is to sell at $27.99, launch at $21.99.
This is to encourage initial buyers to get as many positive reviews. This is what we call sales velocity.
2. Turn on Amazon PPC (This is Non-Negotiable)
You must have an advertising budget for your product launch.
Pay-Per-Click (PPC) is Amazon’s built-in ad platform. It helps you get your product to appear at the top of the search results instantly.
3. Get Your First Reviews
As customers see your listing, the price attracts them. The images are great. But they see “0 Reviews.
They click away. You need to get your first few reviews to establish trust.
Here is how to get them safely:
- Use the Request a Review Button
- Enrol in the Amazon Vine Program
What NOT to Do To Get Banned
Amazon’s Terms of Service are very strict about review manipulation. Violate and get your account suspended.
NEVER pay for fake reviews.
NEVER ask friends or family to buy your product to write a review
NEVER offer a customer a discount or gift card in exchange for a review.
Don’t try to manipulate the process. It may be slower, but it builds a long-term business.
Step 5: The Scale-Up From Zero to $100k
Once you’re getting consistent sales per day, with many positive reviews, you’ve proven you have the right product.
The last phase is about shifting your mindset from “launching” to optimising and scaling.
1. Your $100k Math & Mindset Shift
Hitting $100,000 in monthly or annual revenue sounds impossible, but when you break it down, it becomes a daily goal.
$100,000 / 365 days = $274 per day.
If your product sells for $35, you only need 9 sales per day to hit the goal.
This mindset shift—to $100k, requires 9 sales a day—makes the goal actionable.
2. The Scaling Levers
To consistently hit 10+ sales per day, you need to pull three major levers:
A. Master Amazon PPC
Optimise Your Ads: Don’t just stick with simple automatic campaigns. Analyse your search term data to find the exact, high-converting keywords customers are typing.
Launch Manual Campaigns: Bid on these profitable keywords aggressively. Eliminate keywords that don’t convert.
B. Optimise Your Listing for Conversion
A/B Test: Test different elements of your listing, such as the main image, the first bullet point etc.
Thanks to Amazon’s free tools for split-testing.
Maintain Reviews: Respond to all customer questions and feedback to protect your sales momentum.
C. Manage Your Inventory
NEVER Run Out of Stock: This is the biggest killer of your sales momentum. When you run out of stock, Amazon stops ranking your product, and it takes time to recover your sales rank.
Forecasting: You can use your sales history to avoid running low and quickly place reorders with your supplier in advance.
3. Sustainable Growth with Expansion
The true way to build an Amazon FBA $100k+ business is not just with one product, but with a portfolio of products.
Reinvest Profits: Reinvest the money you make from Product 1 to launch Product #2 and Product #3 within the same niche.
Leverage Your Brand: Since you’ve built a brand, launched a successful listing, and gained reviews, launching the second product will be easier than the first. This is how you scale your revenue on Amazon.
This is the cycle of success: Launch > Optimise> Reinvest > Expand.
Related: How to find products to sell on Amazon
Conclusion on Starting an Amazon FBA Business
You have completed my Beginner’s Guide to Amazon FBA business, and understand how the business model works.
You have an idea of starting an Amazon FBA business and scaling to a $100,000 revenue goal.
Here is the summary of what will be covered: from concept to execution:
- Step 1: Setting up your business and seller account
- Step 2: Mastering research and finding a supplier
- Step 4: Creating a product listing and managing logistics
- Step 4: Getting sales with a smart pricing and PPC strategy
- Step 5: Optimising ads, managing inventory, and expanding your business.
This process is a formula that every successful Amazon seller needs to follow. Take action.
The Biggest Barrier Is Getting Started
Most people get stuck analysing products without ever pulling the trigger.
Take a pen and paper, and begin to draft the steps to start your Amazon FBA business journey now. You only need a little capital to start.
Your action is very important. Take the first step toward building $100k Amazon FBA business now.
FAQ
Is Selling On Amazon Worth It?
Selling on Amazon is worth it due to its massive customer base and trust from millions of shoppers, which can lead to higher sales. However, it also comes with many downsides, including Amazon’s strict policies, account suspension, etc.
But it also depends on a seller’s ability to overcome the challenges, the product they sell, and their business model.
How do I start an FBA business?
Starting an Amazon FBA business is easy. The first step is to create an Amazon seller account, conduct product research, source inventory, and create your product listings.
Related Posts
Helium 10 Freedom Ticket Review
Oyundoyin Anthony is a blogger and an affiliate marketer that offers helpful contents to people who are looking for different products for their needs. He enjoys helping people to achieve success in their business.