28 Best Digital Marketing Books For Beginners In 2024

Do you want to become a digital marketer but don’t know where to start?

We have compiled a list of the best digital marketing books to read and learn about digital marketing.

In this post, we researched to find some of the best books on digital marketing for beginners that we think are worth checking out.

We live in a world where internet connections are central to people’s lives. That is why many businesses nowadays have taken their marketing and advertising online.

Digital marketing is quite a complex field, considering that algorithms change periodically, the rules of various social media platforms change, etc.

Below is the list of the 28 best digital marketing books for beginners to help you stay ahead in the industry.

Best digital marketing books for beginners

1. One Million Followers By Brendan Kane

Learn the secrets behind building a massive social following in 30 Days.

Suppose you are into social media marketing, or you’re probably not getting the expected results. In that case, it is time to learn from an expert who grew his social media following from zero to a million in just 20 days.

Brendan Kane, a social media wizard, wants to show you how he built an online platform for A-listers, including Taylor Swift and Rihanna.

Also, Brendan advised brands such as MTV, Skechers, Vice and IKEA on how to grow their digital audience and engagement.

If you want to grow your online business, company, or brand faster than you could imagine, then get this book.

Kane has discovered the best tools to turn anyone into a top influencer simply by speaking into a camera or publishing a popular blog.

Brendan Kane is now ready to share his secrets with you.

In One Million Followers book, Kane will reveal how to gain an authentic and diverse online following from scratch, create unique and valuable content that will engage your audience;

What you will learn from this book will help you to build a multi-media brand through platforms like YouTube, Snapchat, Facebook, Instagram, and LinkedIn.

2. Social Media Marketing Workbook by Jason

Ready to Learn the Step by Step! SOCIAL MEDIA MARKETING in Plain English?

Then, you may want to read the Social Media Marketing Workbook.

This is the same Social Media Book Used by Stanford Continuing Studies to Teach Social Media Marketing to students.

The author of this book, Jason McDonald, has trained thousands of people in his classes in the San Francisco Bay Area,

He has also taught Stanford Continuing Studies and online, so he is well-known in social media marketing.

Below are what you will learn from this book:

Introduction
Why it is essential to use social media for ‘marketing.
Content Marketing
Facebook – how to market on Facebook and Facebook Advertising.
LinkedIn – optimizing your profile and LinkedIn content strategies.
Twitter – The hidden opportunities amidst the noise of Twitter.
Instagram – outreach. Both organic and advertising.
YouTube – SEO, native video on other platforms.
TikTok – how to use TikTok for B2C marketing.
Pinterest – How to use creative Pin to attract more traffic
Email Marketing – how to use email marketing to grow your business

3. Digital Marketing By Dave & Fiona Ellis

Strategy, Implementation, and Practice.

This is one of the best books if you’re looking for a digital marketing guide from an experienced mind.

So, what do the Dave Chaffey and Fiona Ellis books bring to the table?

These are experts in the digital marketing world, so you’ll undoubtedly be learning from the best.

It provides extensive and practical guidance on how your company can use digital media and technology to expand your business and meet your marketing goals.

It also contains various case studies and interviews from top-notch companies like Facebook. It will help you understand more about digital marketing.

The book also helps you learn the best practice frameworks for creating different digital marketing strategies and elaborates on various factors influencing their success.

4. 500 Social Media Marketing Tips: Andrew Macarthy

500 Social Media Marketing Tips book will show you how to grow your business on major social media with actionable strategies for Twitter, Instagram, LinkedIn, Pinterest, Facebook, YouTube, Snapchat and TikTok,

This book was written for busy business owners like you and taught you a complete guide packed with expert knowledge.

It focuses on one social network at a time to discover new knowledge to help grow your business and 10x your sales.

5. The Social Media Bible By Lon Safko

Tactics, Tools, & Strategies for Business Success

This is one of the few books that has expounded on the ins and outs of digital marketing. As expected, its author is Lon Safko, a marketing guru.

Lon Safko has more than 20 years of experience in marketing, sales, and e-commerce.

Lon Safko educates small, corporate, and non-profit companies on using social media to reach large audiences effectively.

As we mentioned, digital marketing is an ever-evolving field. Well, this book is packed with the latest information regarding digital marketing.

Among them are the newest updates and changes to Google’s search engine algorithms. The writer also shares the latest news on mobile marketing.

6. Right Hook By Gary Vaynerchuk

The book explains How to Share Your Story in a Noisy Social World

This one-of-a-kind digital marketing book educates business owners on creating marketing content that attracts customers in the best way.

However, creating content that perfectly blends into specific social media platforms.

This book simply shows how to create marketing content that communicates to the client to adapt to a particular social media platform.

Content Marketing Books

7. Permission Marketing By Seth Godin

The Seth Godin book explained how to Turn Strangers into Friends and Friends into Customers.

Seth Godin turns things around a little bit in this book. He sells the idea that instead of companies pissing off their potential customers by interrupting what they’re doing with their advertising, they should present it so that customers can accept it voluntarily.

The book dwells on what is known as “permission marketing.” Business owners learn to reach out only to individuals interested in their products or services. They can create long-lasting relationships with them and eventually make sales.

8. Epic Content Marketing By Joe Pulizzi

Epic Content Marketing teaches you how to Tell a Story and Win More Customers by marketing less.

Many top-notch digital marketing books promote the idea of working smart rather than hard in digital marketing, and this one is no exception.

Joe Pulizzi shares comprehensive steps on creating epic content that entertains customers and compels them to act. The main idea is to develop marketing content that people care about.

It’s backed by comprehensive case studies of how major-selling companies like Coca-Cola use this idea to make epic sales.

9. Content Machine By Dan Norris

Written by a 4-time Amazon bestseller, Content Machine is a book that outlines content marketing strategies businesses can deploy to scale their business.

In this book, Dan Norris shares his personal story of scaling his WordPress business from the start to a million-dollar business in two years with just a token spent on marketing.

The book also highlights the common mistakes that destroy content marketing and reveals how the best marketers have grown their audiences using the right content marketing tools.

This book will be helpful to marketers, bloggers, writers, and business leaders.

10. The New Rules of Marketing – David Meerman

No book gives a better personal experience than Meerman’s. The author shares his broad knowledge attained working at HubSpot’s advisory board.

If you want access to the latest trends in marketing, this is a must-read.

Because technology is taking over the marketing world, David shares practical step-by-step strategies you can implement in your business.

The practicality of the concepts has earned the author recognition in businesses and institutions of higher learning.

SEO Marketing Books

11. The Art of SEO By Eric Enge

The book guides you on how to Master Search Engine Optimisation (3rd Edition)

SEO is one of the most critical marketing skills in digital marketing. This Art of SEO covers the ins and outs of SEO in digital advertising, showing you how to utilise it to your advantage.

The book includes comprehensive guidelines for planning and implementing various SEO strategies.

It also includes updated SEO methods that are guaranteed to increase your website’s visibility, traffic, and sales.

12. SEO 2024 Learn SEO

If you’re into an online business, you have heard about SEO, and it is one of the best ways to attract and get more visitors to your funnel or website.

Learning SEO is necessary to learn how to grow your business without investing.

You will learn the exact steps to rank your website or blog on the first page of Google and how to attract a large number of customers.

In this SEO book, you will find:

SEO is explained from beginner to advanced.
Understand Google’s algorithm and how it calculates the search results.
Step by step to find “money” keywords to attract more customers to your site and increase sales.
The local SEO: Learn the Sneaky tricks to get local businesses to rank high in search engines
The three sources to get SEO and marketing advice for free.
A step-by-step checklist, video tutorials, and more.

You can learn more about my favourite SEO keyword research, Keysearch tool.

13. 3 Months to No.1: By Will Coombe

The 3 Month to NO.1 is an SEO book to Get Your Site Found on Google

Learn the SEO tactics that help one Airline Pilot quit his career. He used the same technique to build a Top SEO Agency in London.

The book Features a FREE Video Series + SEO Blueprint to help you understand how to master SEO and become an expert.

Get access to the over 3-hour’ walk-through’ video tutorials, which provide step-by-step training, a Blueprint, and a Checklist.

Months to No.1 book covers SEO alone and walks you through content marketing, configuring WordPress for SEO, local SEO, how to win links, and more.

14. SEO For Dummies by Peter Kent

SEO For Dummies shows bloggers, website owners, and search engine optimizers (SEOs) how to build a website that ranks at the top of Google and other search engines.

After reading this book, you will understand search engine basics and creating a search engine-friendly website will be easy.

Inside the book, you’ll also discover how to write SEO content that can rank o search engines and use social media to boost your profile to impact your search engine rankings positively.

The SEO For Dummies also reveals how to develop a search strategy and use new SERP features.

Not only that, but you will also understand how to analyze results with analytics tools. It is time to learn how to create a website that ranks at the top of Google and drives traffic to your site with tips, tricks, and secrets revealed in this book.

15. Digital Marketing for Dummies By Ryan Deiss

This book offers a little bit of everything that will help you expand your audience, increase customer engagement, and increase your brand’s reach.

We’re talking about the latest best SEO and SEM practices, content and influencer marketing strategies, and more!

So, whether you’re a business owner looking to craft your social media campaigns from scratch or a veteran looking to boost your social media presence, this digital marketing book is just what you’ve been looking for.

16. Hug Your Haters: Author: Jay Baer

The book teaches How to Embrace Complaints and Keep Your Customers

This is another excellent book by Jay Baer. While digital marketing has enabled business owners to connect more with their customers, it has also allowed them to express their dissatisfaction with various products and services publicly.

As expected, many company owners ignore these complaints, whereas Jay Baer tends to disagree.

In this book, you’ll learn the different types of “haters” (dissatisfied customers) and how to deal with them to your advantage.

The book also revealed many case studies of how companies have dealt with complaining customers positively and negatively.

Brand Marketing Books

17. Building a Story Brand-Donald Miller

In this ever-distracting world, it’s become more critical for businesses to find a way to reach their customers and keep them, and this book by Donald Miller, a season brand expert, teaches you how to do it.

Building a Story Brand is a must-read for every leader. It reveals seven universal story points that everyone responds to, decodes the real reasons you aren’t making sales, and teaches how to simplify brand messages so customers can relate, understand and buy.

It also discusses creating captivating messages for both offline and online marketing. This book teaches brands how to connect with customers to grow the business.

18. The Brand Gap by Marty Neumeier

The book will show you How to Bridge the Distance Between Business Strategy and Design.

You may want to check out the Brand Gap book if you’re looking for a book to market your brand and increase brand awareness.

THE BRAND GAP is the first book that explains a unified brand-building theory.

Most books on branding only discuss the strategic or creative approach, but this book shows how to present your brand in a way that customers feel is essential to their lives.

You will learn the five essential brand-building disciplines and how design has significantly influenced a customer’s experience.

19. The 22 Immutable Laws of Branding

The 22 Immutable Laws book is the ultimate text on branding, pairing some of the best brands in the world, such as Rolex, Volvo, and Heineken, with the signature savvy of marketing guru Laura Ries.

The book also explained the 22 Laws of Branding and The 11 Laws of Internet Branding.

The 22 Immutable Laws of Branding also reveal building a category-dominating, world-class brand that people will love.

20. Hacking Growth By Sean Ellis & Morgan Brown

The Hacking Growth book reveals all the secrets to business growth. It examines brands like Pinterest, LinkedIn, and Airbnb and how they evolved from simple products to today’s giants.

It explains how some small brands grew to become powerhouses in business.

Hacking Growth teaches businesses how to increase their market share and customer base and helps readers discover how to create their Growth hacking strategy.

So, if you are keen on learning how to scale your business and see it grow, you should read Hacking Growth.

21. Youtility By Jay Baer

Many digital marketing books promote the same idea: finding the best strategy to sell your products or services. This book by Jay Baer offers something a little different.

The marketing and customer service expert believes that if you sell something, you will get customers today, but if you help them, you make customers for life.

Unsurprisingly, this book is one of the most sought-after digital marketing resources on Amazon.

The book dwells on the “Youtility” strategy. This marketing strategy aims to help customers make well-informed decisions and then benefit from that as a business in the long run.

PPC & Advertising Marketing Books

22. Lean Analytics

A product will only sell if it’s what the customers want, and that’s what Lean Analytics reveals: how to create the right product for the right audience.

This book teaches you how to analyse and measure your business as it grows, market, and monetise it.

Your business will benefit from this masterpiece. Whether you are an entrepreneur or a startup trying to find its feet,

Lean Analytics will guide you through marketing and selling your product and service and increasing your income. The book includes 30 case studies and lessons learned from founders and investors.

23. Ogilvy on Advertising By David Ogilvy

Old but relevant is how best to describe Ogilvy in Advertising. The vintage book, first published in 1985 discusses the fundamental principles of advertising: maintaining professional discipline, becoming creatively brilliant, carrying out in-depth research, and producing results.

It then discusses the advertising job market and the means of getting these jobs.

The book also reveals the secret arsenal of a marketing expert (direct email), discusses the flaws of advertising and its benefits, and bolsters his belief that reviving print advertising will threaten modern advertising professionals.

The Ogilvy on Advertising book is ideal for every marketing professional.

Influential Marketing Books

24. Influence By Robert Cialdini

The Psychology of Persuasion

If you wish to sell, you must be able to persuade your target audience, and this book will teach you how to.

Influence: The Psychology of Persuasion by Robert Cialdini, an author with a PhD in psychology. The book explores why people say yes to a product or service.

The book also focuses on the fundamental principles of marketing, helping readers better understand how marketing works.

Robert has carried out in-depth research on human psychology, which has helped him develop six principles for helping people become skilled and persuasive.

General Digital Marketing Books

25. Hooked By Nir Eyal

If you want to learn how to keep your customers hooked on your product, you should read this book. Hooked by Nir Eyal reveals why some businesses attain global acceptance and fame while similar products do not.

The book uses a four-step “Hooked model” to discuss applying the strategy to products and how successful businesses can use the same approach to keep and grow their customer base.

In this book, the author also provides practical and actionable insights to create a product that will keep people hooked.

This book is ideal for designers, product managers, marketers, business leaders, and founders.

26. Getting Everything By Jay Abrahams

You Can Out of All You’ve Got

This book by Jay Abraham, a leading advisor for many top corporate companies, will give you an advantage when a great opportunity arises.

Jay Abrahams’s book will teach you how to convert an ordinary business idea into a money machine. It helps you discover overlooked opportunities and unharnesses resources.

The book also offers a new perspective on where to find opportunities and how to take advantage of them.

It also teaches businesses how to deploy unique techniques and strategies in certain circumstances, which will increase earnings, brand influence and general success.

27. You’re My Favorite Client – Mike Monteiro

The award-winning Mike Monteiro seeks to demystify the design industry by offering ideas on participating in it.

The book teaches you how to ask questions to help the design team transform your ideas into masterpieces.

If you’re not tech-savvy, the idea is to make the design process easy to digest. Then, you can leverage your team’s skills to maximize your products or services.

You can be sure to have a better outcome after reading this book.

28. The Big Data-Driven Business By Russell Glass

The book explained How to Use Data to Win Customers, Beat Competitors, and Boost Profits.

Russell suggests that big data is the way to go if your company wants to attract a large audience, convert them to customers, and outperform your competitors.

Are you wondering what this is all about? Don’t worry—the book starts with the basics, explaining big data and how it will change your company or business.

Digital Marketing Books For Beginners: Conclusion

Digital marketing has completely revolutionised many businesses across the globe. Since it is constantly evolving,

it is essential to educate yourself on the different ways to keep your business moving when building a successful business.

Hopefully, this list of the best digital marketing books will help you build a solid presence online and attract a vast audience.

If you want to learn about the sales funnel, you may want to check out the Secrets Trilogy book set or read Russell Brunson’s book.

Now that you have learnt about the best books about digital marketing, which book do you want to read first?

Also, if you have read any books on digital marketing, let us know from your comments.

FAQ

What is Digital Marketing?

Digital marketing is a marketing method that promotes, advertises, and sells products and services on the Internet.

It is a way of leveraging online marketing channels such as search engines, social media networks, mobile and email to attract more customers and reach the target audience.

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Oyundoyin Anthony

Oyundoyin Anthony is a blogger and an affiliate marketer that offers helpful contents to people who are looking for different products for their needs. He enjoys helping people to achieve success in their business.