The subscription box business is booming, and this is the perfect time for entrepreneurs ready for a recurring revenue model.
Consumers get a curated experience, and you get a new income stream. If you’re looking to jump into the subscription box business model, the most important step is to choose the right niches.
A high-demand niche and well-defined concept are the foundation of your pricing, sourcing, and market plan.
Below are 20 of the best subscription box ideas to make more money.
You can explore a variety of subscription box ideas that cater to different interests, from jewellery to gourmet snacks and beauty products. We ensure there’s something for everyone.
Best Platform to Sell Subscription Boxes Online
Below are the top websites to sell your subscription boxes online and earn more money.
Popular Subscription Box Ideas For 2025
1. The Jewellery Box
It is a monthly jewellery box containing one or more pieces of curated jewellery that keep your collection fresh, such as earrings, necklaces, and bracelets.
Top 5 Passive Income Ideas to Make $5000 a Month
You may want to niche down by style. Examples are minimalist and bohemian
Potential Profit Per month: $3,500 – $8,000+
Target Audience: Fashion lovers, gift-givers, people who love accessorising.
Marketing Tip: Use high-quality material. Partner with fashion influencers on Instagram or Pinterest for style of the month features.
2. Education & Craft Kit Box
This type of box is centred around a specific project. This could be an activity for kids, a new crafting skill such as knitting, calligraphy, etc., for adults, or a DIY home decor project.
Potential Profit: $4,000 – $9,000
Target Audience: Parents interested in free activities for their kids, hobbyists, DIY and learners.
Marketing Tip: Use “before and after” to share your project on Instagram and Pinterest. You can also run media ads targeting parents or people with specific creative hobbies.
3. The Food & Snack Box
The Food & Snack Box is a curated selection of different snacks. Niches play a crucial role, like international snacks, gluten-free, vegan-friendly, keto/low-carb, or artisan jerky.
Potential Profit: $3,500 – $7,000
Target Audience: Foodies, office workers, individuals with health conscious,ness, etc.
Marketing Tip: TikTok and Instagram Reels videos are very effective.
4. The Pet Subscription Box
It contains a monthly box of toys, treats, and accessories for pets, mainly for dogs. But other pets like cats, birds, and small animals are emerging markets.
The pet industry is a million-dollar niche, and there is huge market demand.
Potential Profit: $6,000 – $12,000+
Target Audience: Devoted pet owners who love to spoil their animals.
Marketing Tip: Use cute and beautiful pet photos and videos. A strong referral program can be a game-changer as it works wonders in the pet community.
5. The Sport-Specific Box
A box tailored to a specific sport. It could be a Runner’s Box, a Golfer’s Box, a Yoga Box etc
Potential Profit: $3,500 – $7,500
Target Audience: Sport lovers, athletes, and weekend warriors dedicated to a specific sport activity.
Marketing Tip: Partner with local sports leagues, running clubs, or fitness and exercise event organisers. Only focused on users who follow specific sports brands or athletes.
6. The Artisan Soap Box
This box delivers 3-4 bars of high-quality, all-natural soap. You can also pair with items like a soap dish or exfoliating loofah, depending on what you love to receive.
Potential Profit: $3,000 – $6,000
Target Audience: Perfect for People with sensitive skin, lovers of small-batch products, and those who love spa at home luxuries.
Marketing Tip: List the natural ingredients. Use descriptive language about the scents and textures.
Related: 19 Profitable Crafts to Sell at Craft Fairs that Are Easy to Make!
7. The Baby Toy & Book Box
A box curated for a specific stage of a baby. It includes age-appropriate toys, books, and a parenting resource.
Potential Profit: $5000 – $10,000
Target Audience: New parents, grandparents, and gift-givers.
Marketing Tip: Focus on the educational benefits.
8. The Gardening Subscription Box
It is a box that delivers seasonal seeds, small plants, and gardening tools. Niches like Indoor Plant Box, Urban Balcony Garden Box, or Vegetable Seed Box are booming
Potential Profit: $4,500 – $7,000
Target Audience: Perfect for homeowners, plant lovers and gardeners.
Marketing Tip: Use seasonal content to promote your boxes. Using visuals of growing plants on Pinterest and Instagram is essential for marketing.
9. The Fitness & Wellness Box
Fitness and wellness are very broad niches. You can break it down into sub-niches.
A broad category can include healthy snacks, protein powders, supplements, small workout gear and apparel.
Potential Profit: $4,000 – $9,000
Target Audience: Fitness enthusiasts
Marketing Tip: Partner with fitness influencers and creators for unboxing videos.
10. The Tea or Coffee Box
A Tea or Coffee box is a curated selection of gourmet, flavoured coffees, or loose-leaf teas.
Potential Profit: $3,500 – $8,000
Target Audience: Most audience are coffee lovers, tea lovers, and work-at-home parents who love a daily ritual.
Marketing Tip: Use a “story” behind each product.
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11. The Beauty & Skincare Box
Beauty & Skincare is are lucrative niche where people spend money to take care of themselves.
A mix of 4-5 deluxe samples and full-sized products, including makeup, skincare, and hair care are great idea for a subscription box.
Niches like K-Beauty, Vegan Beauty, Clean Beauty, etc have market demand which can be are very successful.
Potential Profit: $5,000 – $10,000+
Target Audience: Beauty enthusiasts and consumers who love trying new products to take care of their skin.
Marketing Tip: You can market your box on Instagram, TikTok and Pinterest using unboxing videos. You can also partner with influencers in your niche for reviews to build trust.
12. The Book Lover’s Box
A box featuring a newly released book in a specific genre. For example, Thriller, Romance, Young Adult. And it is often paired with 2-3 items, like a candle, tea, etc.
Potential Profit: $4,500 – $8,500
Target Audience: book club members and anyone who loves reading books as a hobby.
Marketing Tip: Build an active community, like a private Facebook group,, to discuss the month’s book.
13. The Men’s Grooming & Lifestyle Box
A curated box for men. It may contain razors, shave cream, beard oil, socks, ties, or other accessories.
Potential Profit: $4,500 – $10,000
Target Audience: Men who love stylish gifts and partners or family members looking for a great gift.
14. The Self-Care & Mindfulness Box
This subscription box focuses on mental wellness and relaxation. Think about meditation guides, bath bombs, journals, essential oils, etc
Potential Profit: $4,000 – $8,000
Target Audience: busy moms, families, and anyone prioritising mental health.
Marketing Tip: Use calming, minimalist aesthetics in your branding.
15. The Eco-Friendly & Sustainable Box
A box contains zero-waste household products, such as natural cleaning solutions, reusable food wraps, solid shampoo bars, etc.
Potential Profit: $3,500 – $7,000
Target Audience: People conscious of pollutants, vegans, and families looking to lower their carbon footprint.
Marketing Tip: Let your brand speak your voice. Be transparent in sourcing, packaging and the impact of each product.
16. The Art Supplies Box
A delivery of high-quality art supplies every month, centred around a specific area of interest.
Potential Profit: $3,500 – $7,500
Target Audience: artists, art students, and people who love experimenting with new materials.
Marketing Tip: Create video tutorials that show how to use the exact supplies in the box.
17. The Date Night in a Box
The box consists of a pre-planned date experience for couples.
Potential Profit: $4,000 – $8,000
Target Audience: Couples looking to reconnect, and new couples looking for fun.
Marketing Tip: Target people who love romantic and fun relationships. Target events like Valentine’s Day, anniversaries, and holidays to gain more customers.
18. The Gourmet Cooking & Spice Box
It is a box for home chefs, but different from a meal kit. It provides hard-to-find spices, gourmet oils, unique grains and recipes to use them.
Potential Profit: $3,000 – $6,500
Target Audience: Home cooks, foodies, and those who like watching cooking shows.
Marketing Tip: Launch a recipe blog and feature your box’s ingredients.
19. The Stationery & Planner Box
It is a box for the planner and paper lover. It includes accessories like unique pens, stickers, notebooks, sticky notes, etc.
Potential Profit: $3,500 – $7,000
Target Audience: professionals, journal-keepers, Students and planner community on social media.
Marketing Tip:. Create amazing videos showcasing the aesthetic and utility of the items and post on YouTube, TikTok and Instagram.
20. The Cocktail & Mixology Kit
A box containing all the ingredients to make 3-4 servings of a specific cocktail.
Note: Because of the shipping laws, these usually exclude the alcohol that the user provides.
Potential Profit: $4,000 – $8,000
Target Audience: Home bartenders, couples, and people who host parties.
Marketing Tip: Create a high-value video for each month’s cocktail, and show exactly how to make it.
Final Thoughts
The key to a successful subscription box goes beyond just a great idea.
It’s curation and execution.
Your customers are paying for taste and unique, high-quality items. Choose a niche you are passionate about, and you’ll find it easier to build a brand that stands out and attracts a loyal subscriber.
If you have a question about the list of in-demand subscription box ideas in 2025, kindly share it in the comment section.
You can also read: 20 Easy In-Demand Christmas Crafts that Sell Like Crazy
Oyundoyin Anthony is a blogger and an affiliate marketer that offers helpful contents to people who are looking for different products for their needs. He enjoys helping people to achieve success in their business.