Email Marketing Trends That Will Dominate 2022
Speaking of trends, everyone has been talking about social media for the past several years. Facebook, Instagram, Snapchat, Pinterest, and Periscope; the world of marketing has been obsessed with these digital channels.
But what happened to email? It just got better and more profitable.
Email marketing generates one of the best ROIs. Over the years, it has become a driving force behind content marketing. Moreover, email marketing is still growing and evolving, as email becomes one of the best sources of customer data.
This has a lot to do with the substantial growth of mobile. Reading email, in fact, is the number one activity on smartphones.
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Going Mobile Centric
According to a new study by ComScore, mobile represents 65% of digital media time, while the desktop has become a “secondary touchpoint.” In fact, last year was the year mobile users completely outnumbered desktop users.
That means 2022 will be there to shift from mobile-friendly to mobile-centric. Your campaigns shouldn’t just be “mobile optimized;” you should be designing them for mobile in the first place.
Shorter Email Copy
We live in the age of distraction. An average person sees thousands of ads, messages, and notifications, and receives over 120 emails per day. As a result, scientists believe we now have a shorter average attention span than that of a goldfish.
In addition to that, more people read emails on mobile than ever before. Short and straightforward copy with a clear and concise call to action is, therefore, something to embrace if you want to keep seeing results.
Data shows that email lengths between 50-125 words and subject lines of between 3-4 words generate the highest response rates. You can also check the email secrets system to learn about how to start an email marketing business.
Marketers now have unprecedented access to customer data, thanks to dramatic advancements in big data and marketing technology. Those who take advantage of this incredible asset will get to see the highest ROIs.While personalization has been a marketing buzzword for a while, 63% of people believe they don’t get valuable, personalized emails in their inbox, according to DMA.
Personalized and relevant emails generate engagement. Sending the right email at the right time can not only boost your engagement rates but skyrocket your ROI too.
We all look to our environment for behavioural cues. No wonder 84% of consumers trust recommendations from their peers, while only 15% trust brands, according to Nielsen.
The growth of social media, especially Instagram, Periscope, and Snapchat in recent years, has given marketers unique access to consumers’ real-life product experiences.
More and more brands are now integrating user-generated content, such as customer reviews and pictures of customers using their products in their email campaigns to grab attention and capitalize on social proof.
As noted earlier, people are distracted, which makes it much harder to engage your audience. Even with short, powerful copy, marketers will need to look for other ways to engage their subscribers.
Interactive email content seems to be the answer. Not only has its popularity soared, according to data by Demand Metric, but it also helps businesses stand out in the market, especially among their most immediate competitors.
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With the world going mobile, it only makes sense to stay on top of the trends and work harder in innovating all while giving consumers what they need. One of the most exciting aspects of marketing is it’s always evolving, so every day brings in a new light.