The Definitive Guide to Best Selling Product Creation

Best selling product creation


Selling information Product is one of the lucrative online business you can start with little investment. Creating information products is not as difficult as many people thinks but it just need concentration once you started.

There are many people over there thinking how to create their first product but they don’t know how to start.Today you are going to learn simple steps to create powerful info product that people will ready to pay for without think twice.

What is an information product?

An information product is any product that is instructional, informational and educational in nature that help people solve a little problem, it may be in form of PDF or any file that area readable and easily downloadable.

Informational products are the best type of products to sell when it comes to make money online. It can be a digital book (known as an e-Book), a digital report, a white paper, a piece of software, Video or audio files, electronic magazine, a newsletter etc.

There are many reasons why information is the best product to make money online:

  • Information product is easy and fast to create, fast to market
  •  The start up budgets are very low
  • You can automate everything, both sales and delivery process without any hard work
  • There are no handling and shipping charges when selling your info product.

One of the great things about information products is that you don’t need to hire any designer or a manufacturing plant to manufacture the goods. You don’t have to spend two or three months doing product development.

  How To Choose Niche for  best selling Product Creation

One of the biggest challenges new internet marketers face is picking the type of information product to create.

You want to make a profit off of this; it is very important to create an information product or report that solves a certain problem or tells people how to do something.

Solving problems is profitable.

In addition, you want to make sure that there’s enough audience for this product and people are ready to spend money in order to make more profit from your hard labour.

You need to create product that has buyer intention in which people will be interested to spend money on.

When creating information product, it should not only solve a really obscure problem that is only faced by a small group of people. And you wouldn’t want to create a product that appeals to a crowd that has no money to spend, such as children or young teenagers.

Below are the list of evergreen information product ideas where you will find a hungry crowd. Provided these people need a genuinely helpful solution to their certain problem and you will have a grateful crowd that will come back again and again:

  • Dog training
  • Weight Loss
  • Acne cures
  • Pet health
  • Curing romantic woes
  • Saving money
  • Health(Fitness,nutrition etc)
  • Parenting
  • Fertility
  • Debt Consolidation
  • Avoiding foreclosure
  • Making money online
  • Getting targeted traffic to websites

This doesn’t mean that you should only stick or depend on the above list, by any means, there are some areas that are lucrative depend on your skills and the market. Just make sure there is a buyer for your product before you start the work.

For example, if you have a skill and teaching method and you can teach other people –how to applying makeup or painting a portrait or arts and crafts or home repairs – by all means create an information product around it.

If it solve certain problem or serve as a learning center people will love to pay for it

                            Creating a Bestselling product

It is very important to make your information product stand out in order to develop a method that lets people learn how to do something quickly and easily, emphasize such when promoting your product. Here is an example

“Learn How to Paint Portraits Fast and Easily!”

“Take Pictures Like A Pro – Learn How in Just Six Lessons!”

You got the idea.

If you are searching for great ideas, try to identify what potential customers need and want. You can do this by Google searches and by visiting most internet forums and blogs that are targeted to your niche.For example, dog training blog or forum, fitness forum, dating forums, etc.

You only need a computer and a word processing program to create a best selling information product in a very short time.

Great, but if you are not a writer, what are you going to do?

How can I get into the information business that people will love? Oh don’t worry, for any problem there is always be a solution.

Yes because you don’t have to be a great writer to create a quality information products that sell.

Assuming you don’t have the skill to create the product by yourself, there are some avenues you can take to information product success.

1)      Co-author with a Great writer

There are many great writers that can assist you when it comes to product creation.If you are an expert on a subject that people will pay to learn about, you just need a good and competent writer to take your expert knowledge and put it in a profit making form.

Look for author within your niche and contact two or three if they are interested in co-author for product creation. You can get people from the forum or search Google to get websites of those who are creating an info product and contact them one by one, there are chances that you will get people who are interested in co-author.

Co-authoring means that both of you will get credit for creating the product and share in the profits.

If you are an expert on a specific topic, but not a good writer, the best option is to look for a writer to co-author the project with you. On the other hand, if you are a writer short of specific knowledge, find a subject matter expert and partner with them to create the product that people will like to buy.

2)      Hire a ghostwriter

Who is a ghostwriter?

A ghostwriter is someone who will help you write the eBook with the writing credits going solely to you. You provide the expertise and guidance and the ghostwriter puts it in a readable format.

You can hire ghostwriters for a flat fee or on an hourly base, depending on the scope of the project. You can get a freelancer to do the job for you without breaking the bank.

Below is the list of the site where you can get the best freelancer:

       Typical Task That Can Be Outsourced

  • EBook cover
  • Web page design
  • Article writing
  • Video production
  • Sales page creation
  • EBook writing
  • Powerpoint presentation
  • And more.

One of the experts in product creation explained 5 tips on how to create a killer information product.

Here are the Top 5 Tips he explained:

Niche It Down – It is very important to create a product on a specific topic in order to target a highly defined niche audience and try to avoid selling to everyone.

You can make a lot more money showing how to get traffic from social medial than trying to sell a product on general traffic.

For example, weight loss. Weight loss is a very huge market with many smaller niches such as:

  • Weight loss for Teens
  • Weight loss for senior
  • Weight loss for women
  • Weight loss for men
  • Weight loss after pregnancy

You can even drill down further and create your information product targeted to a specific subset of the main topic.

Solve Problem And Hit Their Pain – Ensure that your product hits a painful problem that members of your niche audience need to solve. The higher the pain, the more they are willing to pay to get rid of it.

Let Them Have A Taste –Let people have a taste of what you offer in your information product by giving them a sample. You can encourage people to buy your product by letting them read the first chapter or listen to the first two minutes of audio.

Entertain Your Audience – Everybody hates to be bored. Increase the power of your product by adding drama, interesting, humour and other entertaining elements that can make them want more and more.

Your product needs to be interesting when people are reading it.It will not only help with future sales and satisfied customers, it will also reduce the refunds and increase word of mouth advertising.

Make it Evergreen – Don’t make the mistake of creating a product that hits a fad or has no market. Create products that can be updated with very little effort. This allows you to create a product once and keep the sales rolling in for years to come!

                      Pricing Your Product

Pricing is of the factors to consider when creating an info product and it is a very delicate issue, why? Because if your price is too high people won’t buy, but if you charge too low, people might think that what you are selling has no value.

Before You set price for your product make sure it worth the price or check other information products that are similar and related to yours and look at their sales pages thoroughly to get an idea of what they have in stock and how much they charge for their product.

If they are just selling a 15-20 pages eBook on puppy training and you are selling a 95 pages eBook on dog training from puppyhood through adulthood, along with a step by step videos and audios…then, of course, you should charge significantly more.

The puppy eBook might sell for anywhere up to $17. The dog training eBook plus audios and videos might sell for up to $47.

Or, another way is to offer the eBook at a cheaper price, say $37, and then offer the audio and videos as an “upsell” which might cost an additional $20 or more.

You might have noticed that the prices quote here end in seven (7). There have been many internet marketing case studies on this and oddly, mostly prices ending in seven outsell other prices ending in the traditional .95 – $9.95, for instance.

That holds true even if the number ending in 5 is cheaper.

Read: Product Launch Formula by Jeff Walker

A product that sells for $19.97 has been shown (in some cases) to outsell and beat a product that sells for $16.95.

Another factor to be considered is whether you want to give the product away for free to start building a list.

This method can work very well if you have back end products that you want to sell and generate income more often than just sell the product once.

In the dog-training for example, you could offer a five-day course for free to teach and educate people on how to tame a dog, or how to handle a dog’s excessive barking.

In each email you send, you need to have a link both at the top and at the bottom of each email, offering your readers a chance to click on the link and order your product. It is very important to give useful, a well-written lesson about your subject to show that you know your stuff.

If you are selling a video or audio, you could give away the first audio or video recording in the series to show the quality that the customer will be getting – in exchange for their email and their name so you can use it to build a list.

  Planning the Sales Page For Your Product.

When it comes to sales page, it is one of the determinants whether your product will sell well or not, no matter what type of product you created if your sales page failed to convince people to take their credit card and buy your product, you will never make much money even if your product is the best in its niche.

One of the best ways to get a solution to this issue is to study the sales pages of your competition. Check one of the best templates for sales page HERE

You don’t need to copy them, of course; you only want to see what they offer and ensure that you present a more compelling offer that can trigger people to subscribe to your product.

For instance, if someone is selling an eBook about puppy training, you may want to include videos with your eBook to really demonstrate what you are selling.

If somebody is selling a video series about painting a landscape, you may want to make video that is more compelling and offers some type of free bonus like video on how to paint a portrait.

Your sales pages must have large, attention grabbing headlines. Most top internet guru uses this type of headline because – it works perfectly.

The headline of the sales page needs to base on the benefits that your product delivers. It needs to tell the people what they can expect from buying your product.

Below are the examples of headline that grab the attention of the people.

  • Cure Your Dog’s Bad Habits Faster than You Thought Possible!
  • Trim That Extra Tummy Flab In Five Weeks!
  • Supercharge Your Metabolism with These Super foods!

Note that sales pages do not have long unbroken blocks of text. After the headline you want a photograph, it may be one or two paragraph about your product, and follow by “sub-head”. Make sure it is very easy to read.

In addition, a list of bullet points can also help. They should summarize the benefits of your product and highlight how it is better than its competitors.

         How To Sell Your Information Product

It is very easy to create the best product, most useful information in the world, but that doesn’t mean you will make more profit if you don’t know how to sell it. Your info product doesn’t make you any money sitting on your hard drive or does it?.

There are many ways by which you can sell an information product online and you may end up selecting many of them and see the best one that suits your product.

One of the best ways is to use pay per click such as Google Adwords, Bing pay per click. You will need to learn how to use pay per click advertising as it beyond the scope of the article.

For example, If you had a puppy training eBook you would bid to have your Google AdWords ads appear when people typed in related search phrases like “puppy Training” or “How To Teach My Dog To Sit”.

Another place to advertise and sell your eBook or information product is on the forum. For example, if your product related to internet or affiliate marketing such as Top 10 Ways To Get Targeted Traffic, you can advertise on the following forums: Click HERE to get traffic to your sales page

Again, you need to join the forums, and then join the conversation there and post useful information regularly for at least a few weeks.

There are some rules and regulation of each of the forum, try to read them before you start posting in order to avoid a ban.

Here is the ou can sell your product If you need more Google search for it and you will have more and select the best one that suits your purpose.

Now you have learnt how to create the best selling information product, how to price it, and the best place to sell it. The only thing left for you to do is to take a step and start building your profitable and money-making information Product Empire!


  • Find a niche market that is looking for a solution to their problem
  • Research the niche and find an adequate and informative answer to fit their problems
  • Create the product that fulfill that needs
  • Outsource to get the product to the market sooner
  • Make sure you add value to the product and benefit the readers.
  • Create compelling sales letters to market your product
  • Rinse and Repeat

Creating best selling information products to sell online is one of the most thrilling, exciting and accessible businesses EVER.

You don’t need to have any qualifications, no experience or expertise in product creation or to start selling info products and the start-up capital can be little more than zero.

Do you have any question on best selling product creation?

Kindly let me know through your comment.

If you have been creating and selling an information product, let us hear from you.


Oyundoyin Anthony is a blogger and an affiliate marketer that offers helpful contents to people who are looking for different products for their needs. He enjoys helping people to achieve success in their business.

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