Search engine optimization seems to be becoming more and more complex, with search engine algorithms becoming more complicated with what they consider to be important. Nevertheless, one thing for sure is that back-links in particular are still one of the most effective search engine optimization techniques.
When you get links to your website, search engines analysis this as a vote for your site. Now the value of this vote base on a number of factors such as the number of outgoing links the page with your link has, the number of incoming links the page has, and if the site that contains your link is seen by the search engines as an “authority” site .
There are many factors that may contribute for your website to rank highly in SERP’s, but the most important thing is that you need to continually building quality of links pointing to your site. This can be done using different methods:
1) One-way linking – this can be from many methods. Just write articles and submit to directories, add a link in your signature in forums, post comments on blogs with a link back to your site (as long as the site owner does not mind!), and link directories.
2) Reciprocal linking – What you need is to contact other webmasters to offer the opportunity to provide a link to their site for the same in return.
In one way or the other, one-way link building is more powerful than reciprocal linking by a long way. Also consider that reciprocal linking should be conducted with sites that are related to your own sites theme.
Link building using related keywords is also important, for example, if your site is related to weight loss, you can find sites under weight loss and link with them in order to have relevant links to your site. This will shows the search engines that your site is relevant to this keyword phrase, and it will rank it highly if you have many links to your site within the same keywords. Gaining links to your site is not the only optimization that can help your site rank high but it is definitely a significant contributing factor for search results.
Note that, you should not link to ‘’link farms’’. Link farm are sites that have hundreds of outgoing links on one page. There may not be any benefit when link with those sites as the search engine does not recognize them, by linking with those sites there may not be any positive effects on your website, so try to avoid those sites.
There are many other ways you can get links to your site such as article directories. Paying for links from top link directories may help your site rank high within a short time. There are also free links directories that can accept you to submit your site but it may take a month or more to review your submission, and some may not even approve it in the end. Link building is very important and powerful when it comes to site promotion, and it can help you to attract thousands of traffic to your site without any work.
When paying for link building,make sure you seal with the company that has reputation,if possible search Google for review of those sites and see what people are saying concerning them.Only build 5-7 links per week in order to avoid Google penalty.You can check link management at www.linksmanagement.com .
What you need when you are trying to build links to your site is quality not quantity.