The Anatomy of Google’s In-depth Articles
Written in-depth articles is the best way to provide high quality content that can help your readers to learn more about certain subject. The features of Google’s in-depth articles is based on the algorithm signals and there are steps you need to take as a webmaster to help Google find your quality contents that are valuable to the readers or visitors.
Why Written In-depth Articles?
It is well know that content is the king but what types of content? The reason behind Google’s In-depth articles is to ensure that webmasters provide adequate information that will help visitors and solve certain problem.
Your in-depth articles need to answers most questions bothering your readers. Would your visitor be able to apply what they read in your content and see positive results? For example if you wrote a post on how to get back links? After reading the content would they be able to apply the same method you explained and get result or improvement on their site?
In-dept articles must be pure and not diluted with stories and irrelevant content that has nothing to do with the main content of the article.
Length of Google’s In-depth Articles
When it comes to Google’s in-depth articles, length of the articles is very important and don’t forget that you need to write detailed content that is the reason Google rolled out an algorithm update that really featured most sites with detailed content throughout its search engine.
It has been observed that written longer and more detailed blog posts attract more organic traffic than short blog posts. Article between the range of 2000 words count attract more traffic than 1500 and get included in Google’s in-depth articles section.Neil Patel, the man behind the quicksprout.com and kissmetrics.com explained how he got more traffic to his site using in-depth articles. He explained how he increased search engine traffic by 13.15%. Click here to read more .
Written 2,000 word count content and above is the best way to increase organic search traffic. In the past, many webmasters used to say article that above 1000 words count will make visitors get boring and tired when reading the content ,well it is possible if such content lack structure and quality.
Content that failed to provide valuable information and detailed about the subject matter will definitely boring to the readers.
Let take example of Neil Patel blog post, The Advanced Guide To SEO, you will agree with me that length of the article cannot cause boring in as much as you provide necessary information your readers want .In his guide he wrote more than 2000 words, when I was reading the content it was interesting and I enjoying reading it simply because it provide real information and explained in detailed.
I applied most of the methods he explained and there was an improvement and my blog gains more traffic.This type of content is what Google refer to as in-depth article.
Topic of the Google’s in-depth articles
You may be wondering what type of topic you should include in to in-dept article. Broad keywords attract more traffic than long tail queries. According to Neil, he explained that there was extra traffic coming from broad keywords like SEO more than long tail keywords.
When preparing the content for your blog it is advisable to target broad keywords in order to get traffic from Google algorithm update. It is unlikely to attract traffic in search engine with long tail keyword.
Create Quality Content For In-depth Articles Before aiming Quantities
Some years back when Google was in it childhood, it is very possible to create any type of content and ranked in the first page of Google which could attract high traffic to your site.
But now the story has changed dramatically, the Google algorithm update has change everything entirely, you need to create quality content that can engage your readers and visitors, provide solution to their problem in order to share your content through social media which can improve your site ranking significantly.
With this point, it is very important to focus on written high quality contents that are in-depth. Note that the average content length for web page to rank on page one of Google should be at least 2,000 words.
Write Detailed Content
For a minute, take a quick break and check some of your favorite blogs, you will notice that most of their popular posts contain very detailed content. Detailed content don’t just cover the basic, they go deep into details and when you are reading the content it seem as if they are holding you and talk to you, their contents speak to you directly.
You content need to stand out in the sea of the content and caught the attention of the readers.
Here are three essential elements of quality content:
1. It has to be meaningful and useful: Making your content useful is making it friendly for your readers’ eyes.
2. Content has to be interesting: Quality and good content has personality and style. Good content will quickly build an audience faster than anything else, think of it.
3. It has to have Content that can reward your readers: That is content that naturally rewards the readers for consuming or sharing it. It really acts as a little reward for clicking. Each time the reader clicks on your link, or shares your content, good things happen — interesting, useful and user friendly information gets more shared.
Sonia Simone, the CMO and co-founder of Copyblogger Media wrote about three essential elements of quality content, CLICK HERE to read more.
How To Optimize Your Site For In-depth Article
It is very clear and essential to optimize your site for Google’s in-depth articles if you really want to get good result from organic search engine traffic. It will be very easy for Google to understand the metadata you provide for your website pages to better present search engine results to users.
Webmasters need to implement certain aspect or follow schem.org article markup rules. Click here to read more about schema.org rules.
Below is how to optimize your content:
Create awesome and killer headline: In-depth articles title need to be powerful in order to make the visitors to read your content. In fact you could have greatest content on your blog, but if your title sucks most visitors won’t end up reading it.
It is very crucial to come up with cool title. The headline tells people what your content is all about. Make it attractive in order to increase click rate.
You need to ensured that there is a specific and well defined benefits in your headline.It has to get visitors to look at what you hsve to offer,if not all of your hard work and great content you created will become feeble.
Solid Sub-headline: Don’t forget to write sub-headline or title of your in-depth articles to make easy for your readers to enjoying reading your content.
Use attractive and quality Image: Image is as important as quality content; It has impact on your content and make people show more interest in reading your blog post. Make sure that the image on your site be crawlable and indexable.
Description: The description of the in-depth articles is very important as it tells people what the whole content is all about. Description need to be concise, state the purpose and benefits of the content. Remember you only have a few seconds to grab the attention of your readers, if you failed to grab people’s attention within the first few sentences, you have lost them finally.
Article Body: Here is where all the information you have about your content. You need to arrange your content in such a way that your readers will understand the information you are passing to them.
What I Learn From My First In-depth Article.
Having written my first in-depth article on my blog, I have seen an increase in traffic from both Google.com and news.Google.com. Though I cannot explain whether my article appears on Google news but I can see traffic coming from it.
The blog post is tag ‘’How to improve your search engine rankings’’ the post is about 2,235 word counts.
It is crucial to make your in-depth articles appear in search result through Google profile with a good recognizable head shot as your profile photo. Authorship deals with pretty, attractive pictures and byline which add values to the search results and contents.
There are two ways to show author information on Google web search and Google news result.
- Link content to Google+ profile by using a verified e-mail address
- Setting up authorship and link your content to the Google plus profile.
The Value of Google authorship To In-depth Articles
The benefits of Google authorship are huge in terms of click, authority, visibility and conversion. Your authorship byline will help you get noticed by people, the photo are eye-grabbling. The information is unique in a rich snippet which helps to stand out on the page which aids the higher visibility lead to higher clicks.
Results have shown that clicks improved by 150% with Google authorship. Google may ranked information tied to verified byline profiles higher than only content without any verification, it can results in most visitors naturally clicking on the verified results.Kevan Lee wrote about Google authorship and how to set it up,Click here to read more
How To Double Your Traffic With In-depth Articles
If you want to get targeted traffic from Google algorithm update, it is important to write quality contents that are well structured. Create content on a broad topics is one of the features of in-depth articles, content with 2000 word of counts will received more search engine traffic than 1500 words counts and found in Google’s in-depth articles.
NOTE: You have to follow schema.org rules in order to meet the Google technical requirements. There is a plugin that can do the job for you if your site is wordpress blog. Check the plug-in here.
Ask for tweets: You have content on your blog but only few tweets, I have seen a blog post with more than 500 tweets from the visitors, why? Because the content is quality and detailed, you content can promote itself if your readers enjoying your post, they will feel free to share it with their followers. Social signals play major role in boosting site ranking, so the more tweet you get, the better of you are.
You can solicit for tweets, at the end of your post, why can you ask your readers to share the post with their followers, though some will tweet but if you ask for it, there are chances that you will get more tweets.
Link your post with Google+ profile or page: Another way to expose your content and increase visibility is to post it on your G+ page and share it with your circle. I have seen a good result on entrepreneursclass.com any time I link my post with my Google plus page and share the content with people in my circle.
Look at the below image, from one of the content written by Sonia Simone on www.my.copyblogger.com you will see that it has 424 shares on Google plus, when people enjoying your post they will feel free to share it with tier followers.
Use Stumble upon: Many internet marketers see this as old method of getting traffic, but it not so. Any time I have blog post I stumble it after all it does not cost me penny and always seen traffic coming from stumble upon. It only takes you less than a minute to do it, so if you have not been using it just give it trial if there is results then continue.
What I Learned from Written In-depth Articles
Curiously, the 0.24% increase in search traffic from news.Google is very interesting in less than 72 hours. I also notice that there is more traffic from broad topic more that long tail. What I discover is that I need to write longer and detailed blog posts on Entrepreneursclass.com as my average articles is between 800 to 1000 words versus 2235 words count for that article that get traffic from Google’s news.
I have seen increase in traffic due to in-depth articles and if you follow that above guide on how to write in-depth articles, you can potentially see a bigger increase in search traffic to your website, if you write quality and in-depth content on broad topics.
When creating your in-depth content, don’t forget to crab the attention of your readers and create conversation with them. Entice your visitors with great and detailed contents that can help them solve their problem.
Let your blog post be like a learning center to those who visit your site but don’t try to satisfy everybody because you will never perfect your content writing skills and no one else will either.
Now you have read about Google’s in-depth articles and algorithm update, so what do you think? Many webmasters hate the world panda and penguin update; don’t you think they are under your control?
Thanks for taking time to read this post, The Anatomy of Google’s In-depth Articles and I hope you gained something out of it. I would like to hear from you through comment, any addition or subtraction.